Wang Richest man era Curtain, Wanda electric business to play a 20 billion defensive war

Recently, Wanda Group, Baidu, Tencent held a strategic cooperation signing ceremony in Shenzhen, announced the joint venture to establish Wanda E-commerce Company (hereinafter referred to as "Wanda Electric Dealer"). Wanda Electric Business Plan in the three-year period of one period of investment of 5 billion yuan, the first year to invest 1 billion yuan, five years of investment close to 20 billion yuan. The joint venture company Wanda Group holds 70% stake, Baidu, Tencent each hold 15% stake.

This is Wang since 2 years ago decided to do the second milestone after the electric dealer, the first milestone for the two years ago Wanda Electric Business "million people recruitment", found and find the right person, to Wanda Electric business to do the right thing. From the result, at least Wanda Electric business established the strategic direction of O2O, formed its own core team (it is reported to be hiring), this is still good, is a bit slow speed.

And with Tencent, Baidu set up a joint venture, is Wanda Electric dealer's second stage, that is, resource integration, or to enlarge strategy, landing strategy. In fact, I personally do not like this strategy, because this is just "earn a living", the so-called livelihood is difficult to big, the ceiling visible. This is with Google, IBM, as well as China's Baidu, Tencent, Ali three big difference, the latter is to do is platform services, all the business to parasitic on their platform, they have a greater control of the entire commercial, the company's rising market value enough to verify my view.

The era of Wang richest man ended

In other words, we may also know that the upcoming listing of Alibaba valuation is expected to break 220 billion U.S. dollars, according to Ma Yun's 8.9% equity ratio calculation, Ali listed, Ma Yun's value will be more than 19.5 billion U.S. dollars, which does not include Alipay and other assets, the initial estimate of the price of Ma Yun at least to break And the entire Wanda is only more than 100 billion yuan. In other words, the era of Wang's richest man has officially ended. (Even if the Wang is not the richest man, MA has more assets than he does)

So I often laugh that Wang is in self-defense, want to use this form of electricity to defend their richest man throne. But this may not be a joke, from the current strategic positioning of Wanda electric business we can see that Wanda's strategy is very conservative, it is in magnifying the existing resource system, mainly Wanda in the country's offline assets. According to Yi Yitao, CEO of his predecessor, "from April 2012, starting at the beginning, spent almost 3 months, with Wang chairman of the O2O direction, through the use of the Internet and electronic business methods and technology to optimize offline, to achieve asset appreciation, and spent 3 months to communicate internally, Because 2012 most leaders stay on the level of online shopping. "

From this level, Wanda Electric trader selected Tencent, Baidu's intention is very obvious, for its users, accurately said that there are accounts of users, this is Wanda does not have. Although Wanda's line of hotels, shopping malls, cinemas and so on billions of times a year, but these are not Wanda users, at most calculate traffic. Need to emphasize that the flow and users have a great difference, there is a flow does not prove that the user is yours, will be in your consumption, but there are users, it will certainly bring traffic. BAT and other Internet companies have users, Wanda is afraid of bat and so on to bring users to competitors, so I hope to cooperate with them to ease the competitive pressure, this is a defensive behavior.

In a word, the era of Wang is over. For the next 10 years, economic growth must revolve around the user, who will be connected to the Internet, which is not a problem if there are enough users. You can "transport" users to such entities as Starbucks Commission, you can do a Starbucks, the details of Tencent, 360 of the business model.

The baggage is too heavy, too slow

As for the old commercial platform model, such as Wanda and Yintai, it will be replaced by the Internet (or the commercial form of a sufficient number of users), which, of course, requires a certain amount of time to accumulate. So at first I said Wanda electric business strategic positioning problem. In front of Wanda is, you are either a traditional commercial real estate operators, their own real estate development and operation, the Internet is like a traditional commercial bus, for your business district drainage, but you can not be big. You are either a platform to gather users, to do a Tencent, Baidu like the company.

Wanda took two years to choose the location of a traditional commercial real estate operator. Such a strategic positioning may be difficult (relatively) bigger, its ceiling visible, but very pragmatic, very sound, commercial real estate business is Wanda's strengths, to play their strengths, the operation of the industry there is nothing wrong with specialization. In particular, there is no new destructive subversion before, Wanda's choice I still agree with, which is good or bad to time to witness.

The main thing I want to say is that such strategic positioning and execution efficiency may be a little low, and it took two years. Two years ago, Jingdong has not yet sat firm on the first trader, or the years of fighting each other; two years ago, the mobile internet was just a gust of wind, not a habit; two years ago, Wanda had a very low opportunity cost and could become an internet giant at any time. And now, for Wanda only left, only to play a conservative strategy. Is Wang's ambition not big enough?

In fact, Wang is also want to make Wanda hit a massive data platform, user platform. And from Wanda Electric quotient of a number of senior executives in the mouth we learned that the largest power provider of resistance or Wanda system of resource integration, is the access to permissions. For Wanda such a scale of enterprises, a lead is moving the whole body, other departments do not cooperate can also understand. It is reported that in Wanda, in addition to Wang himself, it is difficult to mobilize all the resources, not to mention in Wanda, the electric business and film, hotel equivalent to a level, between the same sibling called cooperation, not called orders, so imagine.

Even now Donze to Wanda, it is difficult to become. Because this is out of business and becomes a relationship, you need to convince other business executives to help you, or let Wang give you a "sword", you can arbitrarily mobilize other resources, otherwise difficult. Most crucially, and then you have to study in depth Wanda, Master Wanda's essence of each business, in order to make it with the Internet, your role should be defined as a helper, rather than an independent division, from other departments, Wanda Electric Business is a cover.

It's just a node.

In fact, for Baidu, Tencent, Wanda is only its "connect everything" in a node. As a "connection" platform, I believe that the future Baidu, Tencent will also access more Wanda's competitors, access to more real commercial real estate to enhance the user's business value, improve the user line of experience. If this is a business rally, then Tencent, Baidu, Ali and other status is the referee, and can only be the referee. Who would play with them if they were referees and players?

Perhaps a lot of people will be interested in the word "connection", a term that suddenly exploded this year, popular among major internet companies. To know that the beginning of the internet means connecting, connecting people and making their communication simple, it replaces the traditional letters, newspapers, text messages and other information services. However, today's internet is no longer the information service, but the service platform, users can through the Internet such media to complete all the needs of the interface. Even in the future can provide you with active services, based on your consumption habits, consumption cycle, consumption and other parameters, through large data (mining, recording, storage), artificial intelligence (analysis) of the way for you to actively serve.

Just imagine, a sunny afternoon, the time of the pendulum pendulum has only been placed 4 points, a cup of cappuccino and cookies you drink every day is already in front of you; According to your habit, after about half an hour, a cleaning aunt will come to clean for you; after 6 o'clock in the afternoon, your exclusive driver (taxi or business car) comes home to you, This may be our way of life in the future.

As far as I know, China's internet three big giant Baidu, Ali, Tencent, now in this respect exerting force, including Baidu, Tencent and Wanda's cooperation. It is reported that the three parties will be through the account and membership system, to create payment and Internet financial products, the establishment of General Integration Alliance, large data fusion, Wi-Fi sharing, product integration, flow introduction and other aspects of in-depth cooperation. Tripartite will jointly build online, offline integration of account and membership system, to explore innovative Internet financial products, to establish the largest universal integral alliance and Platform; Meanwhile, Wanda, Baidu, Tencent will also set up a large data alliance, to achieve the advantages of large data fusion, and common to build line under the integrated user experience.

and offline entity economic integration, this is not the first, Tencent's connection, Baidu's enterprise applications, Ali's O2O and so on, are considered this direction of the attempt, can be called the connection. One of the steps of Ali of the larger, whether it is a stake in Yintai, China, as well as Evergrande, and so on, are in the form of capital participation, I am afraid later will be unfair, encounter the above "referee dilemma", the real commercial real estate are willing to play with him.

Finally, Wanda and Tencent, Baidu's cooperation, I just want to say, the interests of the two sides are different, Wanda is playing defense, Tencent, Baidu is in the attack, different latitude of competition, upstream and downstream cooperation, in fact, there is no need to enlarge this so-called 20 billion project.