Weak technology innovation and the revival of the brand appliances

Once brilliant, now desolate. European Department, the United States and Japan's foreign brand appliances in the Chinese market is increasingly shrinking, in addition to the strategic fail Mai, the core of technological innovation is increasingly weak. Foreign brand technology innovation weakness in the long time, foreign brands in China's home appliances market rampant, relying on the brand and technology. But with the growth and maturity of domestic appliances, the advantages of foreign brand appliances quickly become inferior, such as bulky, expensive and so on. In addition, the enterprise culture and development strategy also let the foreign brand technology innovation at the Wits ' turn. For example, the complacent Japanese home appliances are unwilling to share technology platform with peers. This caused the national electricity has been accustomed to leapfrogging on the open technology platform, when consumers appear personalized and diversified demand, Japanese appliances are unresponsive. For a long time, Japanese brands have been focusing on hardware improvements, even as software innovation has become a choice for the times. But the European household appliance giant Siemens is the development strategy existence question. Before and after 2010, Siemens was busy with the expansion of production line, which led to the increase of manufacturing cost, which made the technology research and development investment of home appliances obviously insufficient. Although Siemens has been making strategic adjustments, there are few technical highlights for new products sold on the market. In addition, the domestic market competition is fierce, so that the entire home appliance market has entered the era of meager profit, Philips, Siemens and many other European and American enterprises have been focused on the development of electrical appliances from the field of energy, medical and other industries to transfer, rather than in the field of home appliances too much investment. Home appliances for the development of other industries make way, so that foreign brands in the Home appliance innovation Investment also atrophy, technological innovation is the twilight. Home appliances occupy the technical commanding heights of China's home appliances, scientific and technological innovation strength in the continuous strengthening of the key components in home appliances have mastered the core technology. For example, in the refrigerator compressors and air-conditioning compressors and other core hardware areas, our country has ranked first in the global supplier. China's air-conditioning standard level of energy efficiency indicators than the highest level of the EU. In the field of digital television, Chinese enterprises and scientific research institutions of strong alliances, has occupied the commanding heights of technology. The rise of China's home appliances is due to the trend of the market, the consumer demand for the positive strain, is in product research and development, marketing and integrated services, such as the relentless pursuit of many aspects. At present, domestic appliance enterprises in the traditional business of steady development of the situation, is active in the field of intelligent home and transformation, the market on the domestic smart home appliances more and more rich. In contrast, foreign brand appliances in the field of intelligent home is less. In addition, for the development of intelligent home industry, domestic enterprises have always been open, cooperation and the attitude of mutual win, which not only promoted the development of the entire intelligent home industry, but also let domestic electrical appliances enterprises to develop a more long-term road.