Web Design guide for website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The site should have a clear hierarchy and text links. Each page should be open at least through a static text link.

Provide users with a sitemap that lists links to important parts of the site. If you have more than 100 links on your site map, you need to split the site map into multiple pages.

Web site should be practical and informative, the Web page text should be clearly and accurately express the content to be conveyed.

Consider which words the user will use to find your Web page, and make sure that the text is actually included on the site.

Try to use text instead of graphics to display important names, content, or links. Search engine crawlers do not recognize the text contained in the graphic.

Ensure that the TITLE and ALT tag attributes are accurately described and expressed.

Check for damage to the link and make sure that the HTML is properly formatted.

If you decide to adopt a Dynamic Web page (that is, the URL contains "?" character), note that not all search engine crawlers can crawl dynamic pages like static Web pages. Dynamic Web pages help shorten parameter lengths and reduce the number of parameters.

Limit the links on a specific page to a reasonable amount (less than 100).

Technical guide

Because most search engines Spider view the site in the same way as Lynx, you can use a text browser such as Lynx to view your site. If you can't see all of the Web pages in a text browser because you've applied a complex technology such as Javascript, cookies, session IDs, frames, DHTML, or Flash, search engine Spider may have trouble crawling your site.

Allows the search rover to crawl your Web site without using a session ID or parameter that will track its browsing path on the site. These techniques are useful for tracking the behavior of individual users, but the access modes of bots are completely different. Using these techniques may result in incomplete retrieval of the Web site, because the bots may not be able to exclude URLs that look different but actually point to the same Web page.

Make sure your network server supports if-modified-since HTTP headers. With this feature, your Web server can tell Google whether content has changed since it last crawled your site. This feature can save you bandwidth and overhead.

Take advantage of the robots.txt files on the network server. The file tells the crawler which directories can be crawled and which cannot be crawled.

If your company purchased a content management system, make sure that the system can export your content so that search engine Spider can crawl your site.

Using robots.txt avoids crawling search results pages or other automatically generated pages that don't have much added value to users from search engines.

Quality Guide

When designing a Web page, you should consider the user, not the search engine.

Please do not to improve the search engine rankings and fraud. A simple way to distinguish between right and wrong is whether you can confidently explain to your competitor what you're doing with your site. Another useful test method is to ask yourself: "Will this help my users? If there is no search engine, would I do that?"

Please do not participate in a link scheme designed to improve your site rankings or PageRank. In particular, avoid linking to banned sites or "bad neighborhoods" because your own rankings are negatively affected by these links.