Web site optimization is not difficult The secret is true nature

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Do not know how many people in deep confusion, since "content is king, link for the Emperor", why some sites update dozens of articles a day, links also reached tens of thousands of, ranking is always not ideal? site optimization is not just a few copies of the article, a random hair link can be ideal rankings so simple. On the one hand, search engines continue to improve the algorithm, and constantly improve the user experience, so that there is a value of content and quality of the site as far as possible ranked front; There is content, if the quality of the content is not high, there are links, if the link cheat, is in any case can not win the site optimization.

But content is ultimately the soul of the site, no matter from the user or search engine which point of view, rich content should not be less. Link building Similarly, isn't Google explicitly trying to crack down on paid links? This is enough to show how important the links are in the process of site optimization, because they have seriously interfered with the search engine's judgment on the quality of the site. Therefore, the author stressed that, regardless of the content or link, still is the website construction production and website optimization indispensable. We now answer the beginning of the question, there are links to the content of the ranking is still not to force the real reason is the lack of real nature, using the Search engine professional language interpretation is "use and think of the amplification search engine algorithm loopholes."

A rich content how to do true nature

Often see some sites, but also some very regular corporate web site, in order to optimize a single day can be updated dozens of articles. It is difficult to imagine where these articles come from, is very professional writers, an article has a quality article also need 1-2 hours. More importantly, usually can update more than 10 or even dozens of articles a day, but encountered a holiday but two or three days an article has not been updated. Three days fishing fishing, irregular content update, will naturally arouse the query of search engines. So the artificial batch manufacture article, certainly cannot win the search engine to trust. In general, the regular promotional display-type corporate web site, one day to update two or three original content enough, just to regular regular quantitative updates.

Although there are many sites, the entire Internet seems to be full of endless content every day, but the real original quality content is not much. We see more reprint replication, that is, many large portal sites as well. So really original content, more easily by search engine attention favored, high-quality forwarding should not be less than half. True nature of the second performance, is around the theme of rich content, as long as the content of the site theme is truly quality. So, even copying copies, the content must be related to the site theme. The last thing to note is that the appropriate embedding of keywords in the content is conducive to site optimization, but to control the number of Yi Sunchi word about the best link in the article not more than three.

Second, how to build links to true nature

Unlike the true nature of the content, the core of link building is a wide variety. In other words, the more extensive the link resources, the closer to the real nature. Also 1000 links, from 10 domain names and from 100 domain names respectively, the effect is absolutely different. Not only is the domain name different, the link resource diversity also includes does not move below the different IP the website, different type different industry's website, different website different location link and so on. The diversity of links, but also include different ways of linking, many think that plain text links have no effect, it is not. Text links are a powerful complement to a variety of links, and now many sites will be in the comments on the site to screen out, or add nofollow tag, also shows that the text link is the search engine recognition.

As with the true nature of the content, link building tends to be consistent in time and dynamic performance. Reasonable link construction should be slow, continuous increase and spiral change. For example, today add 3 links, add 2 tomorrow, build 5 days, the number of link construction is balanced. But today 20 links, tomorrow is not a day, and then suddenly add 50, it is very easy to engine search engines suspect. There is also a common phenomenon is that many people engaged in website construction and site optimization webmaster or team, are more like group build blog Dream of the blog station. In fact, this is a very dangerous action, because once the blog is banned, instantaneous loss of a large amount of links, which is fatal to the site optimization.

Third, dialectical analysis of the relationship between content and link

To be exact, content and links are like the two legs of website optimization. In fact, not just links, and not just content, website optimization is a system work, search engine on the quality of the site is also reference to a number of factors. A website, even if there are tens of thousands of links, but the content is not the same as not to the top; a website content is rich, but the user is not ideal, many users just open the site to stay for a short time to close, in search engine looks like not a quality site. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) view is, regardless of content or link or user experience, website construction every aspect is closely related. Website Optimization Real natural performance in every detail of the site, site optimization everywhere is learning.

Web site optimization is not difficult? That is only opinion, optimization of the way the joys and sorrows of every webmaster are deeply touched. But after the search engine judged the quality of the site's standards, site optimization seems so easy. In the site construction and site optimization of the actual operation, many people have two healthy mentality, one is anxious, one is opinionated. In these two kinds of mentality, under the left and right, paranoid aggressive extreme extreme extreme, such as bad behavior is unavoidable, more ignoring the real nature and the existence of objective laws. Website optimization to success in fact very simple, do the site to do optimization and plant saplings like, objective law can not be violated, harmful, the real nature is the most important.