Web site SEO Easy to ignore the eight details of the problem

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SEO Optimization general situation is internal optimization and external optimization, many times some people will feel that their optimization do not worse than others, but also very hard. But why the results of the site optimization so long, the effect is not ideal, no one else to do well? Often we have neglected some details in the process of optimization, so our optimization effect is not obvious. Details determine success or failure, this is a timeless truth.

SEO is simply to use search engine search rules to improve the purpose of the site in the search engine rankings in the way. It is simple to say, but often some details can lead to stagnation, so we do SEO process must pay attention to some often easily forgotten details.

I. Domain name and server selection

Purchase the site domain name in the normal place to buy, at the same time whether the domain name has been used, if the use of drugs to find out the history of the domain name, do not be confused on the use of a friend of the station before the optimization of a good, but is no improvement, and finally know to buy a few times by K domain name. Host to search engine rankings are also very significant, in the search for host providers to avoid the use of free hosts at the same time to choose a reputable host provider, but Gesanchaiwu let you give you some trouble you can not afford.

Ii. Meta-descriptive information

The site description has now replaced the important position of keyword, but it seems that many people do not attach great importance to this, describing now not only help keyword ranking, but also to help users of the site's judgments. First identify your core keywords, and then arrange the combination of keywords to create a keyword group or phrase around the core keywords. Plus business scope, such as product/service name, industry positioning, as well as business name or brand name. The description should be a sentence containing the target keyword, a high generalization of the website, to satisfy the user's reading habits.

III. directory structure and URL

Some people like to make the site a fancy complex, in fact, the site directory structure is simple and best, so that not only for users to click to view, but also conducive to spider crawling, the proposed site directory into a flat tree structure, the user reached the target page of the best number of clicks not more than 4 words. There is the unified URL, the unified URL is not only easy to optimize, but also to reduce the weight of the dispersion, the same page of different URLs may also cause duplicate pages.

Iv. effectiveness and universality of the outer chain

A lot of people in that hair every day outside the chain Ah, outside the chain ah, hair ah, every day in that hair non-stop, there is a few outside the chain platform, and then is kept in this one place to end, this kind of outside chain construction that is pit dad. Since the chain has been issued must be effective, and the greater the effect of the better, your job recommendation will be a drunkard to write or a big business executives write? Similarly, the scope of the chain also has a great impact on SEO, in a number of places a chain of the role must be greater than a place very many.

V. the importance of Sitemap

Most of the time to do optimization will ignore the site map. Indeed, the site map for the ranking of the impact is not very large, but good site map design is often a site topology to reflect the complex directory relationship, with static, intuitive, flat, simple characteristics. Not only for spiders crawling crawl, but also user-friendly browsing.

VI. Data analysis

It's a bad habit to not like data analysis, we do SEO need to carry out a regular performance testing and data analysis, only through the continuous web site data analysis to know the weaknesses of the site optimization, not only to analyze their own data but also to analyze opponents, not only to have the analysis of the site also needs to conduct user analysis, Analysis will find the problem, then there will be a solution.

Seven, the Robots document

Robots file believe that many people will not go to the tube, especially when taking over a new site, this problem is easy to ignore, about the role of the robots do not say that we all know, is because the document has this role, so sometimes there will be Web site optimization and what is no problem, but is not included , do not rank, the results found that the robots file banned the spider's visit. Of course, many times is wrong, there are some people for the intentional or the site was invaded, no matter how, regular check on it can be, is a sweep of kung fu.

Website Vulnerability Detection

The site's security problems are generally as long as the current does not come out, seoer rarely to tube. It's true that there are fewer security issues, but once it does, it's like a Lou blog but there's no security problem. The website flaw detection also does not need us how specialized, occasionally goes to some security inspection website inspection to be possible, for example: 360 website security detection, the website Safe Dog, the security alliance and so on. can also be directly in the site to install a safe dog, accelerated music, so that the protection of the site more perfect, but also easy for you to find problems in time.

Article from: Wood-wood SEO blog http://blog.sina.com.cn/mumuhouzi welcome reprint!