Webmaster Lectures 20th: The assassin revealed PR value to enhance the actual combat secret Dafa

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Webmaster" magazine and the Anhui Internet Alliance sponsored by the Webmaster Lectures (www.53w.net) has been to the 20th period, this time for everyone to the assassin, the name Zhang, 1977, a Stranger, Nankai University, graduated from the management department, 2003, the establishment of the company operated Tesco Network (www.loogoo.com), China's first location in the same city trading online shop platform, so far 6 years, its website and software client has more than 10, in 2009, the original two companies merged into a soft medium (www.ruanmei.com), 4 years Sprint listing.

At present, the main group of lectures, live Group (a total of 1000 people) has been full, the new webmaster can add 500 Lectures Broadcast Group: 17581177 free to participate but please respect the learning environment we will never speak of webmaster let more want to learn the webmaster into.

The following is a live text of this lecture:

Assassin: Hello, time, I am an assassin, Zhang, I am glad to have the opportunity to meet and communicate with you, I hope today can bring you help. Here are a few simple points to talk about.

What is the PR value of the website

PR value is all called PageRank (Web level), from Google founder Larry. It is part of Google's ranking algorithm (ranking formula), a way Google uses to identify the level/importance of Web pages, and is the only standard that Google uses to measure a site's quality. After blending all the other factors, such as the title tag and the keywords logo, Google adjusts the results by PageRank to improve the relevance and quality of the search results by making those more "grade/important" pages more ranked in search results.

Currently known as a new generation of search engines, are bionic. The so-called bionic, just like airplanes and dragonflies. The essence of a search engine is a person who has a score on the site he crawls. PR, similar to character, Word-of-mouth.

How to get a high PR

PR is equivalent to us as a person, how to have a high evaluation, high credibility, high authority. Good PR, need to do two aspects of work, one is outside the chain, one is the chain, auxiliary to the content of the original and updated timely, as well as the number of page articles.

Website and people are isolated, but the site has a website circle, people also have their own circle. Google based on this, there is a scoring mechanism for the site will have an "integral", which according to the interval, divided into 11 levels, level from 1 to 10, 10 for full marks. The higher the PR value, the more popular The Web page is (the more important). For example: a PR value of 1 site indicates that the site is not very popular, and the PR value of 7 to 10 indicates that the site is very popular (or extremely important). The general PR value reaches 4, even if is a good website. Google set its own site PR value to 10, which means that Google is a very popular site, it can be said that the site is very important.

The wider your circle, the higher your PR. Google created this scoring mechanism, modelled on the relationship between people and people. One person says Hello, you add one point. 100 people say hello, you add 100 points. The higher your score, the higher your PR will be. Like the principle of voting, Google's algorithm is very meticulous.

For example: 100 students say hello, add 100 points, 100 teachers say hello, add 100*2 = 200 points, 100 professors say hello, add 100*5=500 points.

For the site, Google on the imitation of human and human evaluation system, with the analysis of the site's circle, is the analysis of the external chain of the site to achieve. 100 common sites put on a Web site connection, will get 100 basic points. 100 advanced websites, high score ... 100 Super Sites ...

This is why everyone likes to find a major station to do the connection, because the big site to you made a connection, it is equal to cast your vote, is equal to an authority to say someone: this lad is very good, very trustworthy, this is a truth.

Search engine, is through such a principle, imitate people's thinking, to judge a website can be trusted, whether can get high weight. Therefore, for the new webmaster, understand the nature of the search engine view of the site.

Have to improve their website authority and PR work direction. Concrete talk, can be divided into such a few points.

1. Government website (. gov)

2, Portal Web site, a lot of the PR of the portal is 8+, to obtain a considerable degree of difficulty. Therefore, need to exchange their two-level domain name, many portals, such as: Qq.com's two-level domain name of the PR value is also 8.

3. Education website (. edu)

Of course there are some, I do not subdivide. Small sites can use traffic and advertising to exchange some links to large sites. These, all belong to active type of exchange, belong to the category of PR and network resources. Stationmaster are recount, basically change two PR8, you are not PR7 also difficult, with this analogy PR6 and PR5 and so on.

To Www.loogoo.com and www.6655.com as an example, there are about 5 or more PR8 site to the home page directly outside the chain, PR has been very stable in 7. Active exchange, nature has other ways to engage in Web site PR. One is the nature of the project itself PR problem, one is a passive link (or referred to as one-way link), when the blog has just arisen, Google gave the blog site is born PR4 treatment.

This is not an example, it reflects the attitude of Google, or bionic attitude. Because of the emerging technologies or models, Google believes that only a group of "high-quality" and knowledgeable people can operate, and certainly different from other sites. Therefore, these sites will be a higher weight and page included, in addition to blogs, and then there are wikis and so on.

Like a lot of webmaster, playing SEO, may find, as before, do n millions of pages to play search, traffic is not so good to do, because too many webmaster know this way, and some webmaster to get wiki site. These sites in addition to the natural will have a high PR recognition, but also by the search rankings like.

Search for certain keywords, WIKI Tags these are deep advantage, of course, everyone now understand the search engine, PR high may not definitely search the front. After all, PR, just search ranking algorithm inside a proportion of the increasingly low part. In addition to active link, innate PR these, that is left passive link, passive link, one-way mainly, is n many sites and pages to you do a link, but you do not have to pay back the link.

Outside chain strategy

1, outside the chain risk is bigger

Mass blogs, forums, message book and so on, this very easy to get tens of thousands of outside the chain. However, one is to create too much internet garbage, there are moral problems. The second is easy to be blocked by search engines, but for the threshold is very low and the domain name is very cheap reality, still a lot of people to do these. After all, the income is higher than the cost. But individuals still feel that it is better not to do this, not to do business and the long-term plan to do the project, creating too much rubbish.

2, soft paper

As I am today in this lecture, which mentions Loogoo and 6655 of these two domain names, old K in the collation of the article, will be released, then, is reproduced, there will be many outside the chain.

2006 wrote a "online money Sunflower Book", http://www.cike.cn/blog/kuihuabaodian/, which probably put my 6 links, a week later, this article was reproduced 150,000 times, then, this increased a lot of the outside chain. Even, some people reprint when the inside of the URL changed to their own links.

That article now also recommended that you look at the inside of the principle of the line, do not do bad things, that is not my original intention.

Do not deliberately to do outside the chain and write soft wen, otherwise no one to reprint, the importance of the soft text is very strong, now most webmaster class sites are open to delivery. They need more valuable practical information, so they can write valuable articles in batches, passing their own chains. The value of one-way links is certainly no doubt, in addition to these two points, there is a software.

3, the use of software to do outside the chain

This software, not the first, but that is to develop their own software, assassin company subordinate software projects are more, these software have their own official website, formed a small station group. A software release, will be the domestic tens of thousands of software sites included, their software page basically have official website link, so, meaning also self-evident. About the way to get links, there are many, but nothing but active passive and inborn so several, like some people buy some fake domain name.

For example: www.bandao.com buy back, in addition to natural flow, it is likely to have PR. Because a lot of people will be in the forum or other places to recommend a friend Web site, the. cn into. com. This belongs to rice farming category, and PR slightly related, with a mention to forget.

Another common sense of PR is that the problem of scoring calculation. A PR7 Web site, 10 links to the external output, then Google will be the PR7 of the site's score external calculation, of course, is not evenly distributed. But according to the position and whether there are rel=nofollow and other rules of external output score, this is the time to change the link, why are like to rely on the link before, in addition to direct clicks over the flow more, PR score will be more.

Their website has 10, the other side of the site has 30 outside the chain, then they will suffer some, pay and return is not the same. In the acquisition of active links, more webmaster will also consider the site group. Do station group, with each other with PR and weight, flow. Basically, the larger the IP segment is better, these are common sense, do not say.

In the search engine algorithm inside, is the two-level domain name as a stand-alone site to calculate. A website, its subordinate two level domain name more, its PR will also promote faster. Google will think that a small station, how there are so many channels, to know people's thinking, will be able to find out the habits of search engines.

Just like a few years ago someone was playing search engine Chang, search for a keyword, the search results of the first 76 pages are all the same site, are different level two domain name, which is the use of the program and the pan-domain name to carry the weight of the rapid value-added, after all, who let the search engine to the two-level domain name as a site to synthesize.

On the question of PR supplement:

is about the PR also has a life cycle, a site got a lot of outside the chain, upgraded to 5 or 7, etc., but, if the chain is stopped, Google will think that the site has no activity, will give a lower score. Please do not use hidden links, so, to maintain the life and growth of PR, need to continuously inject new links, part of the link used to maintain PR does not drop, part of the to maintain PR growth

Interactive links

Q: In the long run, how should we increase the chain?

A: The long-term goal, plus outside the chain is just an additional auxiliary work, the core or to do the project to do strong, then people will be begging you, site will also take the initiative to include quality site

Q: I heard that the Exchange connection station, the other side of the station down right. It will affect my station, won't it?

Unless, your home page is to use the keyword to do the link

A: In fact, the exchange of links, many people have mistaken. For example, a small game site, many people use the key word game to exchange. In fact, as long as the text contains small games, can be identified by the search engine

Q: Only a few pages of the site how to improve the collection?

A: On a few pages, how to improve the collection? It doesn't make sense. However, there are only a few pages, the same high weight

Q: Thank you very much for the selfless sharing of the assassin, the following several problems are I with a few webmaster brothers (for personal reasons can not be in the group) to your advice, please enlighten!

Q: 1, how to improve the Site column page (not the first page) of the PR?

2, I have a blog, content has to point to the text link to my site, can you?

3. How to assign the PR value of my site's homepage to the column page of my focus?

A: 1, improve the site section of the PR, the page as a "website", to give him to do outside the chain

2, blog content to the site's text links of course, of course, the internal page point to a website, the score will be low

3, the site's PR value distribution to focus on the column page, this will require you to each page of your site in front of the page plus the connection can be

Q: Can the assassin talk about your profit model for several sites?

A: This topic is too big, a few words can not be said in general now is so, so far, each project is just the beginning of the first month is definitely profitable.

Finally summary: This lecture has the honor to invite to the domestic well-known old stationmaster assassin eldest brother to give everybody to talk about stationmaster current most concern PR raise ask. As a number of cattle station founder assassin with Rich PR knowledge and PR actual combat experience to the Webmaster introduced the concept of PR and enhance the PR of the actual combat Dafa, let the owners of the conference applauded, we are also actively under the line of communication and discussion, how to better improve their PR value. People have seized on the valuable interactive opportunity to ask questions. Many of the problems so that guests are also dizzying, assassin boss is hard enough to do one by one patiently answer, in this express thanks. The next issue is our webmaster lectures since the 21st period, is also the first period after the 51 holiday, in order to celebrate the official release of the V6 version of PHP168, we invited the founder of PHP168 Longge to bring their new products and the use of products on the issue and webmaster discussion will also be random gifts of genuine CMS system. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 17581177, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, the ADMIN5 stationmaster net, the laggard, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I Dragnet, Stationmaster magazine many well-known stationmaster related media's support and the Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.

Webmaster Lectures on the 15th stage bin on the key points of the soft paper industry

Webmaster Lectures 11th: Kun to promote the actual combat in order to promote and promote

Webmaster Lectures Tenth: Valentine's Day E-commerce webmaster Feast

Webmaster Lectures: Enhance the visibility of six steps to teach you famous Bo

Webmaster Lectures Sixth Issue: it teahouse Wang Jialen Regional Industry website operation

Webmaster Lectures Fifth period: Mouchangqing website promotion experience Top Secret big Jiede

Anhui Webmaster Lectures Fourth: Six tips on the promotion and operation of Liwen website

Anhui Webmaster Lecture Stage III: Quick Code net GJJ talk about SEO black hat and white hat