Webmaster Lectures Fifth period: Mouchangqing website promotion experience Top Secret big Jiede

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

And mouchangqing acquaintance is mainly because it can be seen everywhere to promote boutique articles, let the niche deeply admire always want to get to know this person, through active contact finally have the honor of Han brother contact to become friends, and Exchange personal blog, Many previous lectures although the majority of the owners of the common praise but many owners put forward hope can also provide a point of practical lectures, more close to the practicality of the webmaster, so in Anhui webmaster before the beginning of the annual meeting to try the Haching brother raised, did not think refreshing promise, just because of the annual meeting reason consider in the party later to arrange, Because of the evergreen personal time relationship, also because old K my son Christmas, plus 26th to huajun Congress, so this week's special lectures from the usual Friday 14:30 to the beginning of the Wednesday 20:30, and later for special reasons in the official beginning of 21:00, Evergreen Classmate is I met the most serious lecture guests, before spent several hours to do a sufficient preparation, let me moved extremely, and this lecture quality of its high, exceptionally wonderful, evergreen students are almost the personal experience of the past are uncovered, Old K I believe this lecture will certainly let the lecture group in the lectures of 500 webmaster benefit, life-long unforgettable.

After the long green students agree, I will also be the relevant content of this lecture to do collation, share to the vast number of webmaster friends, together to learn Exchange, the lecture text live address: Http://www.53w.net/space.php?uid=1&do=blog &id=10761.

The following is the text of this lecture:

Mouchangqing: Old K very early invited me to do a promotional experience to share, at first I do not know what to say. I tidy up the next train of thought, or bite the bullet and do some sharing. Today is improvisation, unlike usually write their own articles, finished can be slowly modified. If there are any statements that are not fluent and typos, we should forgive them. Early I was best at the forum to promote, is a more popular means of promotion, suitable for various types of Web sites. But I do the Forum promotion already is 3 years ago thing, now again come out to say, oneself all feel a bit outdated. Because now the permission is more restricted, forum moderators also on the advertising paste management more stringent, especially now do the forum to promote too many people, the competition is too intense. Later I have done in the company some promotional means, such as Alliance promotion, website navigation station promotion, traffic interchange, product cooperation, etc., although these methods are now not outdated, but not what the site is suitable. For the site type, or its own brand, traffic has a certain basic requirements. Also feel not suitable to come up with, and these promotional experience, I also mostly in their blog mentioned. Later thought, unexpectedly to share experience, it is necessary to talk about a group of most friends can use things. So today I mainly share with you two points: 1, is to do network promotion ideas. 2, I do SEO experience. Believe that these two points, is all the site friends can use. I did so long after the network promotion, found that doing network promotion in fact, three steps, as long as the three points analysis clearly, the effect of the promotion will not be too bad. Often have friends ask me how their site to promote, I quickly through these three steps to think, give them a simple opinion. Because of this, in my previous article also mentioned, today is simple again, focus on the SEO section with you.

Website Promotion Idea Main point:

1th: Identify the user base of the website

The 1th is the best master, as a personal webmaster, do this site before, it should be clear understanding of their own site for the user base. If it is only to enter the network company to do the promotion of the new, do promotional work before, must first understand the company's website products, the user groups for what, you can go to research, you can also directly ask the old employees in the company. The 1th is clear to begin the next step.

2nd: Investigate the main areas where users gather online

such as a local portal site, where their target users are.

1: A variety of professional local forums (there are a lot of local forums, such as the Small Fish Forum in Xiamen, Hangzhou, 19 floors and so on.) )

2: The local version of the large forum (such as the end of the earth, such as the city version of the district, Baidu Bar xx City Edition)

3: The local various types of QQ group (such as the villagers, friends, interest groups)

4: The integrated portal in the local plate (such as Tencent Network in Xian, Chongqing, the local portal, Xinhua also has local channels)

5: Local Portal (this does not say everyone knows, there is a competitive relationship, not easy to bring users over)

In short, we must first do research, clear your users mainly on the internet where, so that the targeted fast know where to do the promotion.

3rd: Study the promotion means of attracting users

In fact, it is not easy to figure out the 2nd completely. But the key is the 3rd step. How to attract these users from those places, is to use the Forum promotion, website cooperation, content Exchange, or SEO or spend money to buy ads. In short, according to the actual situation of the site, choose the most suitable for their own web site promotion methods. But more often, the need to promote staff, are one to try, through the actual flow of data analysis of the source situation, to choose the most suitable for their own website promotion means. Here, I would like to remind you of a point, do not come to think of any strange promotional means, want to take a shortcut. Before the previous practice, the conventional effective method to achieve the ultimate, and then to consider other folk remedies. In fact, any promotional means, if you can achieve the ultimate, the site's help is already very big. Do not look down upon the usual means, for those are the ways that most people have practiced and have proved to be very effective.

Network to promote the idea of this, may listen to the end, some friends feel a bit empty, as if to their own website to promote no practical help. But seriously follow this step to practice, should still be able to help some friends, less take a detour.

Because this lecture prepares very full, moreover the lecture mode is the typing QQ group lecture, therefore the evergreen schoolmate is very hard, midway arranges the rest 5 minutes, divides this lecture to divide into, the second half. We will also consider other ways to reduce the hardship of the guests, do not just through the way of typing, again to the Evergreen salute.

Mouchangqing: Now share with you, I do SEO experience. Mainly divided into two parts: 1, is my first in the company how to do SEO work, and finally through what means, to achieve what effect. 2, is my independent blog, from the site was set up to start their own is how to do the SEO part. Although both experience is to do SEO, but the difference is very large, because the company's website has been established for several years, has a certain basis for the SEO, I was based on the predecessor of the SEO effect to strengthen, and their own personal site, is the new domain name, new space, new site template, everything from scratch, starting from different.

Share the company's website to do SEO experience

SEO Experience: Before I do a travel site to work, the beginning of my main job is business cooperation and SEO has no relationship. At that time because a friendship link to the little girl quit, no one to do the work of friendship links. So the leadership let me to replace do friendship link work, at that time to my task is very simple, that is, the friendship link for each channel to change almost on the line, and then I continue to do business cooperation. After taking over the discovery, we do the purpose of friendship links is mainly to do SEO, but the light simply to replace the link is not up to the effect we want. So I think, to do a little effect, to reflect their own value. Even if it is to do friendship links, but also to achieve the ultimate. SEO I used to be a rookie, the previous 3 years of network promotion career, basically what means have been used to promote the SEO is basically zero. In fact, I think my biggest advantage is to be good at data analysis, and the ability to learn new things is OK. So although it is a novice, it is quicker to get started. At that time in the exchange of links in the process, I met 58 friends with the city, in his that I learned to do some of the role of friendship links, especially the role of cross links. With 58 that friend gave me the inspiration, let me not go too many detours in the beginning. At that time, the company's Web site channel a lot, first I started analysis, first from which channel, the most easy to make effect. Then I targeted the train timetable channel. Because the key words of this channel in Baidu search quantity is biggest, and basically have no bidding rank, compare easy see effect. First I analyze what popular words are related to this channel. Then the largest flow of words, placed on the site title, because Baidu on the site title of the word weight is particularly high. But also can not put too much in title, too much of the weight of the word is scattered. So at that time on the title on the flow of the largest 2 words "train timetable" and "train timetable" to some 3rd 4th 5th 6th flow of words on the page on the description page (such as "The latest train timetable" "National train timetable" and other words. CI good, and in the channel home can be completely hit, the rest of the work, is desperately to do outside the chain.

Talk about Cross links: But the location of the links on the channel is not enough. A channel Friendship link position, can change up to dozens of. And the chain too much, 1 is the impact of the page beautiful, 2 is outside the chain more also affect the page in the search engine weight. So I thought about 58 of the cross links that my friend mentioned to me. At that time, the company's website has a lot of abandoned not how to manage the Level 2 channel, those channels although the main business of the site is not important, but the PR value of each channel is not low. I've been looking for more than 10 of these channels. Most of them have PR3 PR4. I pass these channels, to the main push of the "train timetable" channel exchange links back. For example, the train timetable channel is a, the unimportant channel is B. The 3rd party website that links to us is C. That is, I use B Channel to C site to do friendship links, c site to my main push of a channel to do friendship links. A channel homepage of its own friendship links, I have been in control within 20, but the external link came in a lot. At that time I did more than 100 outside the chain, the effect of SEO has been out. At that time the main word "train timetable" from Baidu 10th place, ranked 4th. That is, from the previous day can only get more than 1000 IP, become a daily light that the word will get more than 8,000 IP. Another important point to do outside the chain is to optimize what words, let each other do that keyword hyperlink. In the early stage, I mainly do the word "train timetable". At that time ranked 4th, the previous 3 sites, is really the weight too high. such as IP138 something, it is difficult to exceed. I can't be the first to hang on a tree forever. began to consider the optimization of the 2nd flow of the word "train timetable." Later, the word "train timetable" from the previous Baidu first page can not see, the highest time to do the 2nd position of Baidu, is also more than 8,000 IP per day. Later, the "latest train timetable", "National train timetable" and even "train" such words, are ranked in front of Baidu, every day has thousands of IP over. About Cross-links if there is not clear, you can see this address: http://www.53w.net/space.php?uid=1&do=blog&id=10778

You will find that I used the SEO method is very simple, the original 8684 bus network owners do not understand why my key words can be more than his site. In fact, the truth is also very simple, I will link to achieve the ultimate friendship. At the beginning of the light that one channel, I have done thousands of outside the chain, and most of them are PR3,PR4 site home page link. Practice also proved that Baidu external chain is very important, I personally rarely go to see the article SEO, more time to practice their own experience, or to observe those in front of the site how the other side is doing. It's the best way to imitate a good competitor when you don't understand. Also a little recommended is in the blog and forum to stay hyperlinks, many webmaster already do so.

Personally think that in fact the link is not easy to change, especially the cross links, many sites are unwilling to do. In the beginning, a day to find dozens of PR4 above the link, to find 10 after a day is difficult. Friendship Link Exchange friends know that this is the last, the more difficult to do. Especially cross links, many sites are unwilling to do, and sometimes found 20 sites, most willing to do home exchange, but no one is willing to do cross links. But I have always told myself that the domestic PR2 above the site may have 100W, there is a link to the home page may have 50W. Willing to Exchange home page links may have 30W, only willing to do the cross link may be left 5W. I now exchange thousands of, there are several w a suitable site, there must be room for exchange. See if you can find these sites.

In addition to exchange links, there are a lot of considerations. Note that the other site is not hijacked fake PR, is not JS call the friendship link, the other side has been Baidu Google K off. After the exchange, but also often to see if the other party did not remove the friendship link before. In particular, cross linking is particularly difficult to manage. Therefore, the connection of the work of the operation cost is very high, especially in order to a certain number of times. So it is not easy to really do this thing well.

Originally on the train timetable this channel, has added several W IP, for a Life class website, these flows are extremely valuable. and Baidu search over, is also the highest conversion rate. Because for me, a novice seo, when not internal optimization, you can only optimize the outside chain to achieve the ultimate. Although can not achieve the most ideal SEO effect, but did better than did not do.

After the optimization of several main push channels, I suit. But the difference is, each channel must do the preliminary keyword analysis. Which keyword bidding rankings are few, which keyword competition is not fierce, which key words Baidu Index high. Put your strength on the tip and do less work. I was in the former company website, SEO did 3 months. The final main push channel title on the Hot keyword, the best time, all have done the first page of Baidu. Can say very good finished, the company gave me the task, but also completed their expected goals. Because I am not a SEO expert, never done before. It was in this company that I had this opportunity. This platform allows me to practice.

SEO experience in the company's website I said here, although it has been said in detail, but to achieve the effect I said, it is not so easy. The key is to see the executive force, can we do this thing to the extreme. Instead of making excuses for yourself. For example, there is no channel resources for cross linking. If the company's website has capital, can go to acquire some, have the PR value of the website, in fact also spend not much money. The key is to see if you want to do it.

Mouchangqing: Let's talk about my personal blog (muchangqing.com) optimization experience. This Part I just a little bit simpler, because some SEO essentials, I have mentioned above. My personal blog, is established on July 27 2 o'clock in the morning, the domain name is July 26 23 o'clock registration. I use the Z-blog free template, online search information said, Z-blog suitable for SEO. Because I do not have the technology, will only use the ASP space. First of all, do data analysis, see optimization which words better. Because I have been outside the so-called network promotion blog, so the first consideration is to optimize the "network promotion" the word, and then the website promotion. At that time I began to consider these subjects related to the flow of big words. For example, "Network Promotion program" "Website Promotion method" and so on. Because I found that the web promotion, website promotion and other words on the first page are full of bidding rankings, but these extensions are rarely bid rankings. Although Baidu index low point, but there should be a lot of traffic.

I now blog Home title is the end of this writing, I want to do a few words, are included in. Follows

Personal blog Promotion Five steps:

The 1th step: Independent Blog Only a few days, I have a continuous around the new independent blog of this topic, wrote a number of soft wen. It will certainly have their own blog outside the chain, and then go to ADMIN5 donews Sina blog, such as my main soft Wen site release. Because these are places where Internet users are relatively concentrated, articles that are recommended in these places are easily reproduced. Especially Donews and Eric, there are opportunities to be included in Baidu News, can let more people see. Through the soft Wen, my independent blog, the beginning of a lot of outside the chain.

The 2nd step: is to put their own personal columns and blogs in various places, add new blog links. Key words are links "network promotion".

The 3rd step: find some good relationship Bo friends exchange links, especially some people who write blog, they do not care about the chain, will not see your PR value is how much, will only look at the blog with who exchange links. This is the beginning of a few days I exchanged more than 20 PR3 links, including several PR5 sites. At that time my website PR0.

After these three steps, also a few days time. Independent blog is set up 2 hours later, Google included. The 3rd day, search "network Promotion" keyword blog appeared in the Google page 2nd. On the 5th day, it appeared on the first page of Google. The 14th day, finally by Baidu, included in the first day of "network promotion" the word ranked in Baidu 4th.

The 4th step: Later I wrote a special article "public recruitment bo friend link" Soft wen, affirmed the exchange of links, the contents are as follows.

New blog opened, public recruitment bo friends link. Regardless of the flow, regardless of PR, regardless of popularity. Contact me intentionally. Home links, Internal page links can be.

Later this post a total of 165 webmaster friends back to exchange links, of which at least 100 sites have exchanged links. Exchange links of the article, I also sent in a lot of SNS site above, in those places there are a lot of webmaster to find me to exchange links.

The 5th step: The back I wrote the original experience article, will be at the end of the article add a "This article is the first address mouchangqing network promotion blog: http://www.muchangqing.com (reprint please keep)" in which the word "network promotion" is also a hyperlink. I will also in my article, often mention some of their previous promotional methods, is usually left behind a link to another article. In addition to meet the traffic from other sites to obtain the purpose, but also to the SEO has played a great help.

In addition, my blog message version, now a total of 179 messages, including half of the people, is to find me to exchange links. To the late because the blog is more and more webmaster friends know, we feel that the content of practical, a lot of webmaster did not find me to exchange links, but also on their website to add links to me. The latter should be the effect of word-of-mouth spread.

2 months later, that is, September, PR again a big update. My blog directly from PR0 to PR5, which is also my first PR5 personal website.

Now the key word "network promotion" stable ranked in Baidu first, Google 2nd. Keyword "website promotion" is also in the first page of Baidu, Google also on the first page and page 2nd hover.

Because "website promotion" is not the main push word, the effect is relatively slow. Another extension of the keyword "website promotion program" "Network Promotion Program" "Website Promotion Method" "network promotion Method" These words are in the first page of Baidu and Google, and many are in front of the position.

Through the actual web site traffic statistics found that the "website promotion program" These words, often to the flow than "network promotion" "website promotion" came more, because these words bid less. My competitor's website doesn't pay much attention to the optimization of these words. So in the blog set up very early in time, I put these extension words, do a very good position, get very targeted traffic. And the longer the keyword, in fact, the user is more targeted.

So do SEO do not blindly pursue the maximum flow of a few words, to analyze a number of other factors. There may be some words Baidu index is not high, but easier to optimize, because there is no Baidu bidding rankings, but can get more traffic.

In fact, SEO is not my best, always feel that they are still rookie, there are many need to learn. But many webmaster friends or the industry, mentioned that the network to promote only think of SEO. I do SEO only 3 months, but other network promotion means, accumulated for more than 3 years. One of the longest is the flow of exchange, the best performance, is in the former company, the flow of exchange reached more than 100 WIP. Of course, is also the establishment of the site's own traffic based on the internship, not empty gloves white wolf. Because the flow of the exchange is not suitable for the majority of the site, so today do not take out to share. also has the promotion of the website Navigation, completes, is also very good.

Other promotional experience, I have mentioned in my blog, we are interested to see. Finally to their own webmaster navigation to do an advertisement, www.zzdh.net. Webmaster tools site, a collection of some webmaster friends or network company staff often on the site. The ultimate role of webmaster navigation is to improve the efficiency of everyone. Looking back on their promotional experience, found that their best is not network promotion, but data analysis, from the promotion process to find the most appropriate way to improve efficiency. Finally is an executive force, in fact, the promotion method on those, the key to see if we can carry out.

After the evergreen students spent nearly one hours of the wonderful speech, due to the time relationship quickly into a brief interactive question and answer session.

Q: Want to ask: New blog opened, open to recruit Bo friends link. Regardless of the flow, regardless of PR, regardless of popularity. Contact me intentionally. Home links, Internal page links can be.

How would you like to handle the link here? is also the weight of high home, low inside the page?

A: After my blog PR5, the friendship link was cleaned up. Because after all, the link on the home page is limited. Now the request is PR4 above the industry blog or PR5 above high-quality website Exchange links. In addition to improve the world ranking is very simple, install a Alexa toolbar, often browse their own website on the line.

Q: 1. Evergreen, what is your website traffic statistics tool? 2. Whether the site inside each page to put this statistical flow of the JS code? 3. Whether can go to spend the price of Baidu bidding rankings, spent money on the future is there any negative effect? (heard that if you do not continue to pay the money to Baidu, Baidu will deliberately put you behind the comparison to go)

A: I use 51LA statistics, because it has been used for more than 3 years. I will use 51 statistics and there is a reason, because 51 statistics than the general statistics of less data, can motivate me to do more to promote. The data analysis voucher, is relies on the flow statistic tool. So it must be installed on every page. In order to better effect contrast, it is best to put 2 different statistics to do Baidu bidding rankings, see what site. If it is E-commerce site, do SEM is the best, because can directly make money if simply to flow, no money webmaster, it is best not to do bidding rankings. Statistics www.tongji.la is also good, and then will be a function of SEO for the piece.

Q: How to promote the station of navigation class?

Answer: If is the integrated class navigation station, does not have the flow client support, does not have the big website belt, does not have the virus Trojan to promote. Better not do it. Now the environment, such a navigation station, it is difficult to spread out. We can observe the development of the navigation stations in recent years, there is a certain background

At the end of the lecture, Evergreen finally summed up to "do it to the extreme, do not always think of what novel means of promotion, the most common most suitable means of promotion to do the best." "To give you the webmaster to learn."

Finally summed up: This lecture although set in the evening but is no doubt is all at present to run the most successful one of the lectures, many webmaster are not full of aftertaste, and asked the old K many organizations such a practical significance of the lectures, during the lecture scenes extremely hot. Evergreen students are almost turned over, very frank and you webmaster guidance communication, so that we all harvest quite abundant. We also hope to be able to provide you with such a wonderful opportunity to learn next period we invited the domestic well-known network operation experts it teahouse founder Wang Jialen give you an interest in the webmaster can participate in the interaction, but if it is to send the ad will be free, thank you for your support next time see. The lecture group is now almost full, the group number is: 47065533.

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, webmaster Network, laggards, grassroots network, Chinese webmaster, China Construction Station, webmaster China, web Development Network, Fast Code network, portal, I pull a number of well-known webmaster media support, this lecture will be in the above-mentioned webmaster media in the same period, this special thanks.

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