Website SEO Promotion Strategy

Engaged in SEO promotion for many years, in the SEO methods although many, but for individuals, only a few can insist on doing, now for a network marketing to promote the grassroots of SEO, the initial task is the station and outside the station optimization work. Optimization of one of the most important is the chain, this is the webmaster in the familiar but, to tell the truth, hair outside the chain this work is more boring, I believe that webmaster friends without a certain patience and perseverance is not competent for this job.

So what are the strategies for SEO promotion?

Keywords optimization

Keyword analysis is all SEO promoter must first master a kungfu, for large sites, its main feature is 1. There is a huge amount of data; 2. There are tons of pages. How to carry on each page in the massive page, each topic page all carries on the Essential keyword analysis, is the first question which wants to solve. In addition to Seoer, website planning, website editors, web site programmers also need to have a certain ability to analyze keywords.

II. website Content Optimization

"Content is king, link for Emperor", from this sentence can be seen in the content of the site is how important.

1. Write your own original article: the content of the original article mainly includes their views on products, services, industry or events. Original articles are most popular search engines, but their own original original article comparison consumes time and energy.

2. The use of other people's content: as far as possible reprint those who have not been widely reproduced content, and the use of false original to the article to make the necessary changes and supplements.
Recommended reading: Do a good job of website promotion false original (http://www.huazon.com/read/150.asp)

3. Encourage users to contribute content: constantly improve the interactive function of the site, so that users participate in the site's information content construction. To the website to open a user submission interface, allowing users to write their content to the Web site editor hand. WEB2.0 concept of the site's biggest feature is the content of the site by users to create.

4. Use the content of the book excerpt

Iii. Link Architecture Optimization

1.URL Optimization:

A. Descriptive: The entire URL includes domain names, directory names, and file names, where possible, with descriptive words, especially directory names and file names. Let the user see the URL, you can roughly understand what this page is.

B.url inside the keyword: if possible, the directory name file name can put some keywords.

C.url not too long: although you can consider in the URL to put keywords, but it is best not to put the keyword, and the directory name file name for a long time.

D. Use a hyphen: the name of the directory name in the URL is best to use a conjunction character-, do not underline _, and do not use other allowed but very strange characters. The conjunctions are treated as spaces.

E. English words and pinyin: for English websites, of course, the descriptive keyword in the URL is better to write. For Chinese websites, you can consider using Pinyin. But for longer words, pinyin is not easy to read, in this case, or suggest the use of English words. Others put the name of the directory name inside the Chinese word, or sometimes there are spaces, such URLs appear in the browser address bar, will become some coded characters. Although search engines can be identified, but look ugly, not recommended.

F.url static: This is almost necessary. Do not include the "?" in the URL Number, do not use a URL to pass parameters.

G. Level two domain name and directory: Level two domain name in the Chinese website is very popular, and now the level two domain name in Google has a lot of junk content, Google has no good way to this. However, the recommended use of the directory, unless there is a special need, it is best not to use
Level two domain name.

H. Capitalization: It is best to unify all lowercase letters in the URL, like UNIX server case letters are handled differently, meaning that index.html and index.html are treated as two different files. If the first page under a directory is index.html, there will be an error accessing the directory. In other cases, case mixing is often confusing.

Iv. Search Engine Optimization

1.UI Design Search engine friendly: mainly to achieve clear navigation, and the use of flash and pictures, in general, navigation and keywords are not suitable for the use of flash and pictures, because most search engines can not crawl flash and the text in the picture.

2. Front-End code search engine friendly: include the following:

A. The simplicity of the code: search engines like concise HTML code, which is more conducive to analysis.

B. Important information: referring to keywords and frequently updated information as much as possible choose to appear in the front of the HTML position.

C. Filtering interference information: Large Web site pages are generally more complex, a variety of advertising, cooperation, exchange of content and other information not related to more, should choose to use JS, iframe and other search engine unrecognized code to filter out this part of the information.

d. Code SEO: This is the basis for SEO work to avoid HTML errors as well as error using HTML tags such as (H1 tags for random use). 3. Webpage structure: The structure of the website column is clear, the website classification information is reasonable.