Website User Experience Design: 7 Design tips for improving landing page conversion (next)

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Previous address: 7 Design tips for improving the conversion rate of landing pages (Part one)

The previous article shared the design tips for landing page design, including focusing methods, using contrasting colors, and visual guidance to attract visitors to the eye and act as you expect. So, in terms of psychological induction, we can also take some of the following factors into the harvest:

4) White

White, which is a blank area around the page that surrounds important information. The color of the white area is not very important, and the role of white is to use simple colors to make call-to-action design stand out in the surrounding areas, and visitors can focus on the call-to-action.

Landingpage landing Page Design tips:

It is necessary to design the necessary white call-to-action on your landing page to make your own stand out!

5 urgent and scarce sense

Sense of urgency (time-limited) and scarcity (limited) are common psychological motivations that can be applied in many designs.

Urgency

"Buy Now" and "Don't miss it" we often hear these words. An emergency statement is used to urge visitors to make a purchase decision immediately. Amazon and Ticketmaster, for example, apply this marketing strategy.

*amazon: The remaining time to submit an order *

As we all know, Amazon's common marketing strategy is to create pressure on consumers, and one of them is the concept of "ordering deadlines." The strategy of encouraging consumers to buy with a limited amount of time remaining. The earliest due date is used at Christmas, in order to guarantee payment to define a deadline. Amazon expands this strategy and applies it to daily subscriptions. This approach applies to consumer birthdays as well as to everyday sales.

*ticketmaster: The remaining time to buy tickets *

Ticketmaster found another way to increase the urgency of buying tickets. Once you have chosen a good seat, you will need to complete the purchase transaction within a limited time, and if you miss this opportunity, someone else can buy the ticket you chose. And you can find the time limit in the lower right corner of the page.

Scarcity

With scarce psychological motivation, you need to make consumers have the mindset to buy them immediately before they sell out. This strategy greatly increases the mind of consumers worried about missing out on buying opportunities.

*expedia: Number of seats left

The purchase of aircraft tickets is very sensitive to the concept of scarcity, as the number of seats decreases rapidly as take-off time approaches.

Expedia uses the rest of the seats as a psychological trigger, prompting consumers to use credit cards to order tickets immediately. They do this with the remaining number of seats, but they are usually only effective when the remaining number is very small, for example, there are only 3 seats left, as shown below:

6 try and buy first

The common example of "try and buy first" in online sales is like buying grapes in a supermarket before we sneak a taste, we've all done it. This has been recognized by international organizations as an acceptable form of theft, but some people feel guilty about it.

As a transformational marketer, you can open your door to your visitors to try out your product rather than worry about the customer's evaluation and responsibilities.

In the example below, the grape supplier is happy to offer some grapes for tasting to show the consumer confidence in the quality of the grapes.

Provide preview

If you can, provide a preview of the products you sell. For example, provide personal information to get an ebook, or provide a free copy of the first chapter of your PDF on the landing page, or select a section of content to be placed on the page as a blog to provide visitors with a downloadable ebook full text of the call-to-action. But in the visitors to the page, and will certainly be interested in your products, so you should be interested in all visitors to the product segmentation, and that part of the customer is not intended to buy your product is not necessarily a real diver.

Amazon is a very typical case of the "try and buy first" strategy, offering visitors an online probation that allows you to preview portions of a book before you buy it.

Consumers trust publicly transparent products

Before consumers buy, make your product publicly available for review, showing your authority and trustworthiness. This will increase the trust between the enterprise and consumers, but also the key factor to improve the conversion rate.

7) The "public" effect

The "crowd" effect refers to a specific group of people formed by similar behavior, which is prone to "follow the bandwagon"-I also want, I also want. The benefit of this effect is that it can truly reflect the credibility of the product. For example, the following picture, from the line at the door of the shopping malls, you must also think that the mall is what is happening to everyone interested in the good, even if you do not know what is going on.

Landingpage landing Page Design tips:

Similarly, you use this method in the design of landing pages to allow visitors to feel that some activity is underway. Through social sharing, online Seminar registration, or limited-time downloads, you may be able to get more visitors to the page and deepen their impressions of the information on your page. This positive evaluation is also an important factor in building trust, especially if the comments come from the more well-known companies in your target divers, their comments will spread rapidly within the industry, bringing more positive impact to the enterprise.

Nevertheless, our recommended crowd reviews, if used improperly, will hinder the development of conversion rates.

The experiment of looking up at the sky

An experiment was conducted in the streets of New York in 1969: A man looked up at the sky. At first, people walked unnoticed from him, not noticing what he was doing. Then, when 5 people joined together and looked up at the sky to see what was going on, the crowd began to grow and grow to 18 people, or even 4 times times faster. Obviously, this kind of poly "public" effect brings the force is very powerful!

The above paper introduces the design idea of landing page, which is the key factor to improve the conversion rate. Combined with your transformation goals, in the transformation path of different cut points, use these design ideas to stimulate visitors to complete the transformation you want, so that visitors finally follow your design transformation path, go to the end, obediently put money to your hands!

Reference article link: blog.hubspot.com