What are the new hardware legions doing now?

Absrtact: After all, a series of reports on the success of the celebrity products are made, telling the stories of these teams. What are the new hardware legions doing now? Have they succeeded in translating their geek products into

"After" is a series of stories about the success of the "star products" that have been raised by these groups. What are the new hardware legions doing now? Have they succeeded in turning their geek products into mass consumer goods? Have they succeeded in developing a healthy company from a DIY-loving team? We will be through a number of articles, for everyone to restore a complete hardware entrepreneurship process.

If you think you are willing to let more people know their products, and would like to tell us their own story, Welcome to contact Us (Syq # 36kr.com).

air.air! Is the new team to use their spare time to make a cheap air quality tester, Kickstarter last September on the success of the public raised, raised 20,000 of dollars.

air.air! is a consumer of the new hardware, the technical principle is not complex, the launch of a beam through the air, by the sensor to receive, the air in the dust will be light strong, such as the impact of the collection of data in accordance with the specific algorithm to deal with the air quality Analysis report. Bluetooth with low power consumption connected to the mobile phone, can provide air quality warning alarm function.

It's been almost a year since they've been raised, what progress have they made in the past year? On this question, air.air! and I Founder Song Hongjia chatted.

What did the big team do this year? Song Hongjia also gave a very clear comb:

October 2013, Kickstarter after the end of the Indiegogo, did another product in the Uvindesir of the public chip. November 2013, air.air! at the roll call time , it is regrettable that the fund-raising goal has not been completed. November 2013, hammered out with your aunt about Uvindersir's cooperation. In January 2014, 3 leading founders from Huawei left, set up a big new partner company, full-time business. March 2014, air.air! Official shipments. April 2014, release the Android version adapter application. May 2014, the team in Shenzhen Nanshan rented office, the end of the "drifting" days. June 2014, and the official cooperation promotion with aunt.

Now, Daxin partners hammered out a small amount of angel financing to achieve a small profit. Several large domestic companies are also talking to them about customization matters, but it is not convenient to disclose.

Song Hongjia has been a very willing to share the people, many of the domestic hardware team have consulted their public and operation, production experience. In the chat, he also very enthusiastic to share with me his to the public, to the hardware start-up, to the company's operation of many experience.

About Kickstarter:

1, the most popular items in the Kickstarter is still a geek category of products, consumer products in fact, the supporters are not very buying. Now this trend is becoming more and more obvious. 2, Kickstarter the most important thing is the Angel users. Angel users will generally give a lot of feedback, the end of the product has not been mass production, but also to make improvements.

About Us:

1, operation is crucial to the public, they were "multi-line War", the energy is placed on the Kickstarter, the other two projects did not operate, and finally raised not much money. 2, the product name is really the key, Uvindersir this name is too long, a lot of the first contact users can not remember, so many users in Indiegogo to find their products.

About hardware Entrepreneurship:

1, supply chain management is the key. "2 of US took a 3-week job to finish the demo, but the production took a whole year, 10 people, full-time!" ", not familiar with the supply chain will take a lot of detours." 2, now do hardware start-up small team is not many, more sharing, exchange, encouragement, help, can make the whole entrepreneurial environment better. They and the aunt of the cooperation is also in the group chat, happened to encounter.

About company operations:

1, the public is only a beginning, how to use the money raised to let the company operate, the more rolling, the real test of a start-up and team place. 2, the operation of the product needs to be integrated planning. In the beginning as long as there is a list, even if only 200 orders, they will be next, so they make themselves very passive, Penny wise, lose.