What do we think of the "No mail"?

Recently, the Amazon China announced the adjustment of logistics and distribution strategy, abandoned the full free shipping mode of operation, on the Amazon China online purchase of goods of less than 29 yuan buyers, each additional 5 yuan distribution fee.

Some people think that, as one of the leading domestic online retailing industry, this move of Amazon China will further promote the electric business industry in China from the "Free logistics" full access to the era of payment, is the rational return of competition in the electric business industry. However, some people think that the cancellation of free shipping is actually the power of the electricity business to deal with the situation of the helpless.

Despite the divergent views, it is undeniable that, when free shipping is cancelled, the electric business industry will enter the era of service quality competition based on pay logistics from the age of "package mail".

In fact, as early as 2007, Dangdang in the domestic launch of the entire free shipping activities. Since then, many of the domestic manufacturers of the electronic business began to adopt this model. At the beginning of the development of E-commerce, this preferential strategy for many electric operators to earn enough popularity, to help enterprises quickly occupy the online shopping market.

However, the promotion of market share does not help the electric business enterprise to achieve the synchronous growth of profits. On the surface of the electricity business, but not to conceal the fact that the industry losses. 2011, Rice Mall, West Meter network, large warehouses and other sites in the loss of a number of failures. Taobao Mall, Jingdong Mall, when and excellence, such as large profit-making shopping mall is also very worrying.

Under the background of increasing labor cost, the proportion of logistics cost in the operation cost of electric business is increasing gradually, which accelerates the decline of the profit level of the electric business enterprise. From Amazon's financial statements, the fourth quarter of 2011 reported that Amazon's total revenue was $17.43 billion, up 35% from the same period in 2010, but its net income was only 177 million dollars, a drop of 57% from the 2010 period In addition, in various sectors of the electric business, the apparel industry logistics costs relatively low, but it is estimated that the current logistics costs accounted for its sales revenue of nearly 30%. How to cut down the cost pressure has become the most realistic problem that the electric trader faces.

In fact, early in the Amazon China abandoned the full free shipping mode before, has always been a high-profile claim to free the entire field of Jingdong Mall has begun to less than 39 yuan orders to add 5 yuan freight, diamond-grade and dual-level users continue to provide free shipping special concessions.

Online shopping has become an irreversible consumer trend in the age of Internet surfing. Although the abolition of free shipping will increase the cost of online shopping, but this is not enough to make the habits of consumers too much change, online shopping market still has huge market space. The concern is that when the freight service is free, the consumer is more tolerant of the problems existing in the logistics distribution of the electrical business. However, once the logistics distribution becomes a paid consumption, can consumers still be tolerant of the deficiencies in the current electrical business logistics distribution? Are you willing to patiently wait for the electrical Business Enterprise logistics distribution business growth and expansion?

For the electric business enterprise, in the free shipping mode towards the end, the enterprise no longer to the consumer to market, and will rely more on service quality to participate in market competition. In the new competition pattern, can the electric business enterprise meet the new impact and challenge?