What do you know about the internationalization of asiainfo?

CCTV used to have a story about the dream of the interview activities, in the street to interview different roles and identities of people, talk about their dreams. One of the handsome men's dreams is to create a company, lead the company listed companies, and achieve internationalization. It's not clear what it wants, but the young man's dream is exciting.

▲ Wu Jun CFO

Back to the main character of our visit--------------------Wu Jun CFO. Open Asiainfo history is not difficult to find, the letter was founded 20 years, and was listed in 2000 (early 2014, the privatization of the Asian letter from the Nasdaq back from the city). At present, 95% of the business from domestic telecommunications operators, accounting for domestic carriers business support system market share of 55%, is China's largest telecommunications business support software provider. Now is striding towards internationalization, opened the road of the pursuit of the dream of the Asian faith.

Five years ago to explore internationalization

Five years ago, the company saw the business needs of overseas markets, when overseas operators were doing business and it transformation. As a result of Southeast Asian market situation and cultural similarity, so the first station chose Southeast Asia, for the Asia letter to do international business to provide a convenient. So far, 10 countries in Southeast Asia, India, Britain and Europe have asiainfo clients.

In 2013, the company signed a cooperation agreement with the Norwegian telecom to implement the business transformation and it reengineering of Norway Telecom in two countries in Denmark and Hungary, with a contract amount of USD 100 million. It is by far the largest single customer in Asia, and is also a leading exporter of software in China. It is understood that Norway Telecom is a multinational company, is also the world's sixth largest wireless operator, a total of 18 subsidiaries across Europe, Asia, more than 130 million users.

In 2014, the Indian market, known as the world's Software Factory, was established in partnership with one of India's largest companies to set up joint research and development centers to help change the company's telecommunications system and future business innovation. According to Wu Jun, the letter stone revenue accounted for 3.5% of India's GDP, customers all over the oil, chemical, retail and other industries.

The overseas market now accounts for 10% of the company's entire business, but the growth rate is very fast and the overseas market has grown at a rate of 200% per annum over the past three years. The goal of the 2015 is to be strong in Europe and do well in India. In the next 3-5 years, the overseas market achieves 50% of the company's total contribution.

To Shanzhai Chinese companies are getting a spotlight

In the international arena, Chinese enterprises are often dubbed "Cottage" title, lack of independent research and development and innovation. It takes a process to get the world to know Chinese companies again. Chinese enterprises in the past did not have the opportunity to compete with the European and American enterprises, management concepts mainly from Europe and the United States, such as IBM, Oracle, SAP, M-DOCE (do telecommunications in the largest enterprise), all European and American enterprises, so that the world think the European and American enterprises Management thought is the essence. However, this situation has been changing over the past five years.

The speed of the Chinese market is a shock to the world, especially when the country's leaders are on a mission to promote the core technology and market creativity of Chinese enterprises, and the huge demand in the Chinese market, so that the international companies in China have become more and more impressed. Together with China's representative enterprises such as ZTE, Huawei, Lenovo, Alibaba, and so on, they have set up a new label for Chinese enterprises and accelerated the process of Chinese enterprises ' Shanzhai.

Wu Jun that the best practices from China, as well as the management experience of Chinese companies, are becoming more and more recognized by the world. They want to learn from China's successful experience, to put China's market practices, technical practices and management innovation into their enterprises, to help them make strategic and business transformation. It can be said that the internationalization of Chinese enterprises has ushered in the best opportunity for development, but need more accumulation, confidence and patience.

Internationalization facing first-tier market

Chinese enterprises go out is not new, not only ZTE, Huawei, Lenovo, Asiainfo, Neusoft, Alibaba and other large technology companies, there are Cheetah mobile, state digital and other small mobile internet companies in the wall of the flower wall outside incense. It can be said that internationalization presents a trend of blossoming.

In terms of the operators concerned, the international market is broadly divided into two categories: one is Europe and the United States, the Asia-Pacific mainstream market, such operators have a larger impact, the number of users, representing the best practice in the industry. The other is the new customers, the relatively small size, but the transition speed. At present, the main goal of the sub-letter is to conquer the first category of operators.

Wu Jun said that the international strategy of the company is different from that of the Chinese enterprises in the past, instead of starting from the emerging markets, but confronting the first-tier markets. He believes that software coverage of the meaning and hardware is very different, Chinese enterprises export mainly to low labor costs, standardized products for the core competitiveness, and software represents a management thought and management wisdom.

Asiainfo's strategy is to take root in the country, to sit firmly in Southeast Asia (Asia-Pacific is the focus), to do strong Europe, India, looking for the North American market. Software represents the management concept, and the management concept and best practices only in Europe and the United States can better use of the market, so the European and American markets will be the focus of the future.

Asiainfo's Four Thinking

Today, the Internet thinking, cloud computing, mobile, wearable and other new technologies and application trends continue to be applied, this thinking has become an international booster. Wu Jun says Asiainfo is using these new technologies and applications to help overseas customers transform their systems. The concrete summary is four:

First, the customer. Become a guest in front of the application. In the future, with the popularization and application of intelligent terminals of mobile technology, everyone's needs are different. System, interface design must meet the different needs of each customer.

Second, product socialization. Past products are provided by one operator, for example, call, SMS, voice, etc. are provided by operators, the future will be provided by the socialization of digital products, open the platform after everyone can do, including real-time communications and games, operators provide an open source platform, the product will become extremely rich.

Third, real-time. In the past many operators of the interaction and services are cyclical, user subscription service is not real-time, so the future real-time demand is very urgent, but also the focus of development. Of course, real-time is very difficult, the requirements of each system to match, such as the user movie download half, how to notify him in real time? If you do not notify, but pause the download, then the user experience is very poor.

Finally, the cloud. Operators are infrastructure providers and need to continuously improve their investment efficiency and reduce their investment costs. Cloud is an important means. Operator's basic business system (billing system, CRM system, OTT System) should be all cloud, otherwise the whole architecture will be difficult to expand, and very expensive.

In the case of Norway Telecom, the whole system is very large and complex, and now it has to replace more than 200 systems, the existing 70% business systems are all replaced, and the rest of the system to build a new business for the next generation of things networking. It is based on the concept of four, making the letter including SAP, Oracle, Huawei, M-dace, including more than 40 companies to win.

The international Ecology of Asiainfo

Chinese people used to talk about a hero three help, which is also applicable to the internationalization of Chinese enterprises. There is no ecological circle, it is difficult to play, it is difficult to grasp the opportunity. With the internationalization of the Asian faith, the construction of ecological system becomes the key. In the process of constructing the biosphere, the letter mainly adopted three strategies:

First of all, the Asia-letter choice and customer strategic cooperation, not only one-time transactions, to form long-term strategic cooperation with customers. In the case of Norway Telecom, a System transformation and transformation upgrade in 18 countries is to be signed. Take India, for example, to be responsible for all of the IT systems and to undertake all it changes through the construction of joint ventures.

Secondly, to be with the local experience, strength, brand manufacturers to make up for the short board. In Europe, Capgemini is currently the main partner of the company, helping to provide the European End-to-end business process Consulting. After all, Europe from the service open, to the final process for a time it is difficult to understand that the European habits, taxes, laws have different requirements.

Again, in the process of cooperation found in the delivery and product deficiencies, need to work with other eco-circle vendors to solve local management resources and products on the short board.

Summary, the internationalization of the sub-letter for reference to the experience of predecessors, but also has its own exploration, with the Chinese enterprise internationalization process is accelerating, but also for Chinese enterprises to establish a better international brand. However, cooperation and mutual win is an indispensable experience in the process of internationalization.

(Responsible editor: Mengyishan)