What is drip-marketing? On the steps of implementation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the development of market economy, many fields entered the era of excessive competition, enterprises to obtain customers more and more expensive, many enterprises even issued a "market to find death, do not do market death" sigh. How to use the limited resources of enterprises, pry the huge market, has been the subject of many enterprises. With the rapid development of the Internet, the popularity of online shopping has increased year by month, so the subject has a new solution. Drip-irrigation marketing is in this context.

The definition of drip irrigation marketing

The broad sense of drip-irrigation marketing, can refer to all accurate, efficient marketing methods. The narrow-sense drip-irrigation marketing is a new marketing method, which uses the Internet as the main marketing means, through data analysis, to absorb some advantages of experiential marketing and precision marketing, and to gain market share as the main goal. The generalized drip-irrigation marketing concept has no practical application meaning, so the drip-type marketing proposed in this paper refers to the narrow-sense drip-irrigation marketing.

The origin of drip irrigation marketing

There are three kinds of common artificial irrigation methods: irrigation, sprinkling irrigation and drip irrigation, in which the water utilization rate of drip irrigation is the highest, and the most economical water is also called water-saving drip irrigation. Drip irrigation is being developed in Israel, where water is scarce, by pumping water directly to the roots of plants and irrigating them with irrigation dropper. If we compare the market that the enterprise is developing to a sapling, the cost of exploiting the market is likened to watering the seedlings of water, then, we put forward the marketing method based on its precision and "water-saving", just as the way to take the drip irrigation, to irrigate the seedlings, so named as drip-type marketing.

Drip-Irrigation Marketing target

According to the definition, the main purpose of drip-irrigation marketing is to gain market share, that is, to achieve sales. In the process of achieving this goal, it may be necessary to promote enterprises, products, brands and so on, but all this must be done to obtain customers, the implementation of sales. To achieve this goal, must establish or develop certain sales channels, and organize a certain promotional activities, in this respect, according to Philip Kotler's "4P" theory, drip marketing research and practice, mainly should be channel (place) and promotion (promotion) these two aspects.

Implementation steps of drip irrigation marketing

As with the implementation of drip irrigation in reality, the key steps of drip-irrigation marketing are as follows:

Step 1, find the "tree" may grow into "trees"--according to the company and product characteristics, to find a potential market;

Step 2, find the "roots" of "saplings"------find the key points that can promote market growth (target customers or potential consumer groups);

Step 3, set up "drip irrigation pipe"-----Establish product promotion, sales or promotional channels;

Step 4, the implementation of "drip irrigation"------to hold promotional activities, the implementation of sales;

Step 5, according to the environment change and "seedling" growth status, adjust the "irrigation" quantity--according to market competition and product sales, adjust the marketing strategy;

Results: "Saplings" grow into "big trees" and harvest "fruit" ——— gain market share and gain

Specific methods of drip irrigation marketing

The concrete realization method of drip-irrigation marketing, there is not much experience to follow, but different industry, should have different laws and methods. Local wine network announced the drip irrigation is the implementation of the marketing method as follows:

Conclusion

Drip irrigation can not be simply equated with marketing precision marketing, but the two should be the same. Drip-irrigation marketing is a combination of a series of marketing methods, and the effect of this combination needs more practice.

This article by local wine Net (www.7979la.com) original share, reprint please specify the source!