What is innovation? Five point definition true innovation

Innovation is not only in the enterprise culture to write on the pursuit of excellence, change and innovation of these eight words. Innovation is not speculative. As the CEO of the American Innovation Institute, Alexander Blass, said: "Innovation, the first is clearly the mentality and cultural innovation, the second is the innovation of products and services, and finally the way the sale of the customer to bring innovation." Innovators are not more influential than those who change the rules of the game, and not every innovator will cause a change in the rules of the game.

First, your innovations often reflect your passion and your values.

Second, regrets are far worse than the failure of innovation.

Third, market research results will never be more valuable than people.

Four, if no one says you are crazy, then he is probably not particularly innovative.

Five, true innovation always improves people's experience.

Let's share some of the progress you've seen recently on the story of innovation

Business model Innovation:

As the profit center of the android system keeps moving to the surface. Businesses like Amazon don't make money from hardware. It's not a myth. Indle Fire OS redesigned via Android, whose home page is the book, movie, and music users see. Kindle has sold at a very low price, and in the Chinese market, people will question how many people are willing to pay for digital products? But Amazon has more than 200 million binding credit card accounts, which is undoubtedly a golden hill, but also a gold-carrying railway has been built Jinshan. That makes its user-pays rate higher than google,kindle fire a lucrative return for Amazon, according to a study published by CIRP late last year, where Kindle fire users consumed an average of $1223 a year on Amazon, higher than the Kindle Fire user 50%.

Technology innovation:

By the fourth quarter of 2013, Facebook's 53% revenue had come from the mobile end. and 21 months ago, when Facebook was just on the market, that percentage was negligible. Facebook's mobile strategy is to launch disparate applications outside the main application and to build an ecosystem with seemingly decentralized applications and services. For example, its $1 billion Instagram. Cost 14 billion dollars to acquire the WhatsApp. Facebook uses the account system to get the data for each account in a different context, using large data and cloud computing to more accurately analyze users ' preferences, habits and information for more accurate delivery.

Service Innovation:

After talking about the two tall stories of Silicon Valley in the US, we look back at our country in the haze of Beijing. A girl who loves photography quit her job and prepares to start her own business in photography. But as you all know, in all over the professional studio market a Red Sea environment, there is no funds, no background to do a little list. But even such props and equipment also require a lot of money. If the traditional way of thinking, competition to win either cheaper or have a brand size. At a chance, her friend asked her to take pictures of her baby. So she went early in the morning, from the baby has not woken up to set up the camera, from the moment of open eyes, Pat to sleep at night. Pick out a "baby's Day" photo set that takes the timeline as its main thread. The traditional model is that adults take their children to the studio to tie a small tie, posing a variety of unreal action to complete the album. Later, gradually in the mother circle spread, now this girl single quote is no less than 5000 yuan. Using the Lo Zhenyu is a standing, single point breakthrough type innovation.

Of course, innovation two words is very short, everyone will say. But it's not much, or it's rare. Both technological innovation and service innovation need to rely on the mentality and cultural innovation, if a pair of old rot, I really do not believe you can innovate. If the enterprise is dead, everyone but not to the line, I do not believe there will be any innovation. From the inside out, to pursue innovation, seems to see hope.