What is the battle of the electric quotient of "Shang" word?

In early August, the cat shouted "Chantian cat" new slogan, Beijing East Spit Trough Day cat copy own "Still Jing Dong" creative paradigm, 15th days Cat announced and fashion group Strategic cooperation, and Beijing East August 18 will launch the autumn and winter fashion new conference, will also be with "fashion bazaar" to carry out deep cooperation.

Cats and dogs do not and, inch, in the "Rob Women" is also the same, "still" the character of the temptation may bring the electricity business for several years the most important battles. In the home appliance digital 3C and the book two categories of books relative to the market structure is stable, clothing becomes the east of the sky cat most valued one of the category, and the Starlight bleak Dangdang also in the exerting Force clothing category aims to break the bureau.

The fashion War of the Electric Circle, Cat, Beijing and east two giants will still be the protagonist, when, only the goods will, Amazon and other actors, this war is different from the previous price war, as a non-standard clothing category, the campaign is more rich in a literary and artistic youth flavor.

What is the battle of the electric quotient of "Shang" word?

Tian Cat, Jing Dong, in the Chinese electric business is a long-term old enemies, a variety of PK countless, creative, spell speed, spell price everywhere, even the electricity business to the countryside to PK some, brush the wall also have to each have force lattice, and August again lit the Battle of the fashion Show Spring taste unique competition. This time, what are they fighting for?

Tall and said, Jing Dong and the Cat The competition is the fashion clothing of the electric Dealer leader Banner, for this one sales and profit contribution rate high quality category market dominant position; to be honest, the contest is "robbing women", "women" is treasure, they for thriving.

Jingdong from 2010 onwards to comprehensive large-scale expansion of the book, clothing two categories are the focus of the category, four years later, the ratio of men and women in Jingdong has tended to balance, the 2013 proposed "Jing-dong" is quite attractive for the purpose of the people. The days of the cat model has not changed in recent years, they are also afraid of their own female users lost, to the user's habit of Taobao more thorough, fashion upgrade is also the answer.

Electric Business fashion uprising is a fashion change caused by young people

The Internet industry popular product manager's thinking way, more concerned about the needs of users, and the cat, Jingdong "still" collision caused by the impact of the electricity business Circle is the essence of the consumer demand, the main force is young people, they put the electric business as a way of life, and the main force is young people The fashionable wind has followed the young man to the electric business field.

In the early years, electric dealers were known for being cheap, and today China's richest man Wang son constructed is a loyal user of Jingdong, the past said that most of the electricity business users are cock silk, and now the power of the coverage of users is almost universal (young people, generation, whenever readers can pretend to be teenagers), money is really not a thing. At this time, the days of the cat, Jing Dong need to do is to adapt to the needs of young users, so that clothing more fashionable point, so that fashion more electricity business.

China's network retail in the total social and retail share of nearly 25%, and the majority of the electricity quotient is young people, they are the future consumption of Chinese retail main, electric business giants in the fashion of the betting is to let the youth culture of the fashion of the dominant right to precipitate in the electric business world. Traditional clothing big-name also aware of this point, Jingdong Clothing signed a large number of big-name clothing brands, and days of the cat also in the well-known brands increased support and cooperation depth, big names to embrace the electric business, fashion discourse right in the migration.

Fashion uprising brought about fashion change, big data such a tall technical vocabulary began to access the fashion circle, the cat and Jingdong began to use their own data capacity and precipitation of massive consumer data for fashion trend prediction, consumer habits and so on to rebuild the internet characteristics of fashion solutions. The consumer behavior data mining of young consumers has promoted the role of the electric dealers in the fashion industry, they are no longer just selling goods, but also digital fashion consumer experts.

The sublimation of the electric trader's fashion implies the change of industry

Fashion is a trend, but also a spiritual aspect of the product, although the beautiful fashion outside attracts the eyes of handsome girls, but really can touch their heart is the designer for the clothing of the spirit of devotion, every real clothing brand more than sell clothing, they are a media, carrying countless "you know."

The days of the cat, the Beijing-East led the fashion uprising is the electric trader fashion of a sublimation, we do not see everyone's saliva war and price war, but to see the platform in the brand fashion trend of the leadership and shaping the mind, the cat and fashion group, Jing Dong clothing plate and fashion bazaar, they hand fashion is to highlight the strength of the brand, Designers can also be successful in the electric business world.

In the past in the height of the fashion industry runway catwalk came to the world of electricity, electric business and fashion magazine combined fashion Trends report, the cat, Jing Dong fashion confrontation, in the industry people are not interested in winning or losing, only care seriously, because the electric business giant to the entire clothing industry chain to the electricity quotient, China's apparel industry will change for the electric business, The future does not have the traditional clothing enterprise, perhaps will all be the clothing electric business enterprise.

The official microblog of the Beijing-East has released the fashionable slogan "Buy Fan er, Jing Dong" with the cat's "Chantian cat" echoed, the electric business fashion in the giants of the match in the continuous upgrade and sublimation, the electrical business from the impact of clothing sales to upgrade to the design end, the garment industry chain is being changed by the electric business, "traditional clothing enterprises are laid off," Clothing electric Business Enterprise "is on-line.