What is the rise of the rookie electric dealer and deserve our attention?

2013, Taobao, Beijing-east and Tencent will become the electricity quotient three. Throughout China's 2012, the High-profile Beijing-east, domineering Taobao and quietly working Tencent, seems to be outlining the future of China's electricity industry pattern. And as Yanping says, cost-efficiency will be the key to their win in 2013.

"After 2010-2011 years of advertising war, the theme of the 2012 is to return to rationality." In addition to a small number of enterprises continue to adopt extensive operating mode, most of the electric business enterprises have begun to seek low-cost refinement of the operation of the way out. ”

2013, the inventory of which rookie electric quotient rise and deserve our attention?

No.1: Slow life, memories of the first move

April 2011, by the original van Xu Xiaohui, Mr. A first-hand creation of the "initial carved net" officially online. This and the old, the relationship between the military and the "literary fashion" entrepreneurs also positioning their clothing in the first line of quality, second-line prices. To original design, comfort, simplicity, small creativity, attention to detail as the core concept, for urban youth to provide cost-effective original clothing.

Undeniably, in this is "famous brand", "Business", "fast fashion", "cottage" and other nouns flooded in the society, the first carved sword walk slant, to "Slow life", "Small fresh" and original to win the clothing lake, indeed with new ideas! But not long ago, at the beginning of the sale of goods to all customers, the original dream of the first moment can continue?

No.2 Shun Fung Optimization: to the food electric business King, can the wind?

Shun Fung optimization is made by Shun Fung Express Group to build, to the global high-quality safe food shopping mall, covering maternal and child food, nutritional health products, cereals and oils, drinks and other more than 6000 kinds of gourmet food, on June 1, 2012 officially on the line.

Relying on the fast-sailing fast logistics, into the development of the potential of the food market, the downwind of the King's Road can be the wind?

No.3: Platform to brand awareness pioneer?

Last August 28, Bowser Net founder, former CEO Zhiquan from the Bowser network after leaving work to build home textile electric Dealer website "Big Park Net" official on-line. Its main operating high-end home textile products, the target group for more than 200,000 of the family income.

And Zhiquan himself to his return also defined as: not so much as the return of the electricity as a retail channel, rather than return to the product, from the consumer retail interface extension to the source of the product, truly high-quality products to create and inject!

From the platform consciousness to the brand consciousness, can the big net become a model of the consciousness transformation in the electric business enterprise?

No.4 CCTV Mall: Fu second generation can housekeeping Youdao?

CCTV's website "CCTV Mall" is the original CCTV's website "CCTV Online Mall" Change the domain name after the new mall, is a clothing, cosmetics, jewelry, household appliances, mother and infant electrical appliances, including B2B2C electric business platform.

The unique resource advantages of CCTV give the CCTV mall the capital to contend with other electric giants. The newly-launched CCTV mall seems to be a potential challenger to the mature business of the existing electric business industry. and whether it can become a dark horse, shaking the current electrical quotient pattern, to be further observed.

No.5 Yiwu purchase: Two times can entrepreneurs succeed?

Traditional businessmen to seek the transformation of electricity, seems to be a hot spot in the community! Last October 21, under the Zhejiang China Commodity City Group Co., Ltd. Yiwu purchase officially announced online. And this move, is also considered by the industry is Yiwu Mall Group to fully enter the signal of E-commerce.

Mall to base on small commodity market, service commodity market for business philosophy, to build China commodity city 70,000 shops online market. Original 56.com video site CEO Jianjun as the mall general manager also frankly, more than 70,000 entity shops are Yiwu purchase of the core resources, and its price advantage is the mall a big "sharp weapon." From the traditional entity merchants to transform the network business, whether successful, it is worth looking forward to!

No.6 High Street Network: Personalized shopping guide, can stand out?

Yoka Former executive vice President Li resigned from the founder of the fashionable Electric website High Street network, officially online. It is reported that High street network of goods sold covers apparel, shoe bags, home, beauty makeup and other fashion surrounding areas. The buyer's team covers the United States and Europe and has been authorized to sell dozens of internationally renowned brands. Its positioning in the young white-collar women, to high-end brands, when the season of Word-of-mouth goods sales as a starting point.

And this unique shopping guide service for the clothing category of the Business Mall opened a new idea, but can the high street network in many of the electric quotient of the rookie to stand out?

No.7 Shenzhen Easy-speed Goods mall: Grassroots products to prosperity?

Shenzhen Easy Goods Mall is based on "China Electronics First Street"-Huaqiang North Huaqiang north of the business district of many entities. As the Shenzhen Easy Goods Electronic Commerce Limited Company's business Independent Mall, to "the same satisfaction, lower prices" for the purpose of the main high-quality domestic 3C digital products, designed to make the Chinese brand global easy to buy.

And the speed of another foreign trade independent Business Mall English version has also been online, is expected to have German, French and other versions. Take "Walking on the Road", that is, based on the global market, domestic and foreign mall common development of the easy goods mall can go to the end?

No.8zara China Online shopping mall: "Fast fashion" pick front line Price sales

In this price advantage dominates, other similar brand competition in the background, the courage to pick the line with the same price selling products merchants, have to say is a hero.

Zara, one of the world's largest apparel companies, is the flagship of the Spanish Inditex Group, offering Zara's online store in China, while announcing that its online platform will simultaneously sell all the goods at the same price as the real store. There is no doubt that the line under the same price of simultaneous sales of products, online will not impact on the line, or even to benefit offline consumption. But the kind of behavior does need some courage and boldness. The hero or not, stay still!

No.9 CCB Good business: Bank of the cross-border, where the outcome?

When it comes to cross-border, what will come to mind? Cross-border cooperation? Now, there are banks across the border E-commerce. CCB Online E-commerce platform "good and business" to "also Shang, trading easy" as a selling point, in the electrical business services to provide business-to-business and customer operating mode, covering the wholesale, retail, housing transactions and other fields, to provide customers with information release, transaction matchmaking, Online financial management, online customer service and other ancillary services; In the financial services sector, the main provision from the payment of settlement, custody, guarantee to the financing services of the full range of financial services. "E-commerce + financial services"? Bank bosses cross-border electricity dealers? It seems to be a bit of a spectacle.

No.10 .....

Trends in electronic commerce in the 2013

1, the traditional enterprise understanding of the electric business. From the beginning of 2008, traditional enterprises began to pay attention to online shopping, after 4 years, the traditional enterprise's understanding of the electrical business from the initial not optimistic, to understand the complication, may return to rationality. For example, in the opening of the electricity business, it has been clear that the electricity business is the channel, but also the trend, but need to calm the view of the electricity quotient, not blindly enter and withdraw, especially the independent electric business, need to prepare for a protracted war.

2. Dangdang did one thing in 2012: The Cat in the sky. This shows that the strength of relatively small, low revenue capacity of the independent electric business platform, will eventually choose the day cat this platform, the cat as a channel. At the same time, we saw the domestic mother and child leader, red children also settled in the cat. This is a trend, 2013, presumably there will be more independent electric business platform, will be the day cat as a channel. It also means that the cat sits on the first platform of online trading, whether Jingdong, Suning and Gome admit it or not.

3, O2O. Will still be a hot word. Some traditional and more powerful chain stores will continue to use this model to seek development. Finally enter the electric business industry. But how to merge, but also to grope for at least a year.

4, mother and child and tourism. Mother and infant in 2012, got a concentrated outbreak. Whether it is the baby room to submit the listing of information or suning purchase of the red children, the industry will continue to develop in 2013 years. Travel site development is relatively slow, but can be seen as a set of potential stage, in 2013 or even in the next few years, the tourist electric chamber is bullish.

"April 2013," the top ten are Alibaba, Jingdong Mall, Dangdang, where customer-prudential products, Suning easy to buy, Amazon China, only goods will, orchid Pavilion set potential, store 1th, Poly Mei Excellent products.

"March 2013 electric Quotient website rank" 1, the traffic growth is obvious: the excellent buys the net, the wheat test forest, the day cat, Xun 2, the flow of the larger: Red children, suning easy to buy 3, the first 15 of business traffic: Days cats, Jingdong, Xun, a shop, Amazon China, a mall, Suning easy to buy, when, poly United States, where guests, only goods will, Mai Lin, gifted purchase, Dream Bazaar, red children.

The first 15 names of the "February 2013 dealers ' websites are: Jingdong, cat, Suning easy to buy, Xun, store 1th, Amazon China, 1th Mall, Red Children Mall, Plantronics Purchase, when, Poly United States excellent products, where guests, only products, new eggs in China, Dream Bazaar and so on.

1. BEIJING-East flow again beyond the days of the official top of the cat ranking first;

2. Suning group February Outstanding performance, suning easy to purchase traffic rose sharply, the same period of red children Han purchase network traffic significantly rose;

3. Xun, Amazon China, Dangdang flow has declined;

4. Cat, where the decline in passenger traffic is over 30%, only the goods will flow down also obvious;

5. Dream Bazaar flow slightly up pretty close to the first 15. See the table below

5, buy net. Large group buy site 2012 All burst out of the bottleneck, now as long as the survival, in 2013, there will be a good return. At the same time, localized group buying sites, will be more and more good, will be more and more. If you don't have a group buying site in your local city, you can consider investing.

6. Vertical Electric dealer. Vertical electric dealers will continue to build, but, as I said above in the "Get Out" inside, for profitability, the vertical electric business in the beginning can not develop well, first of all need to rely on the channel, then can talk about strategy. (Cracked vertical electric quotient curse)

7. Price war. The price war will continue, but it has now stepped on its tail. That is, the price war in the future will become more rational, consumers will be more and more rational. After the price war, we will usher in a brand-supported price war. Brand in front, the price after. China's electric business environment has matured. The consumer will pay for the sale.

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Extended reading: 20,139 Big electric power business small defeat: Just an "electric shock" will fall to count 2013 electric dealer ten year hot spots