What you need to do to be an Internet Product manager

Now, the Internet Product manager's community has a lot of information, and how to cultivate the experience of becoming a good product manager is also a variety of Lin Lin, I also read a lot, I think I have benefited a lot. But today, I do not want to talk about how to become a good product manager, because to become a good product manager is only the second step, and the first step in the entry. The author, as a halfway, is like talking about the preparation that the product manager needs to do.

First, focus on the dynamics of the Internet:

1. You need every day to read Sina technology or other portals of the latest Internet information, to always pay attention to the Internet dynamics, you only know the past, can better grasp the future.

2. You will use Google + reader to subscribe to a large number of internet blogs (Moonlight blog, 36 krypton, love fan son, Some of the things of the internet, Grassroots network,Tech2ipo, not think e, etc.) every day to read the updated blog, Get a deep understanding of the industry. While focusing on the dynamics of the Internet does not allow you to know what's behind you, you have to read the views and interpretations of the senior people, read the views of others, absorb the views of others, and form your own opinions, and your personal thoughts. There is a saying that, first of all, to turn the library books into their own, and then to write their own books into the library, I think this is probably the meaning.

3. Try new Internet products such as Google +, light blog, NetEase lofter, location check-in service Foursquare and muttering network, and so on, constantly try new products, experience these products do well and do bad place, with notes, write your thoughts, bad place how to improve , how to do better, encounter the current Internet does not have and you want very much, if people around you also encounter this problem, perhaps this is your opportunity!

4. Join some of the Internet Product manager's community, such as watercress "Internet Product Manager Elite Group", "mobile Internet Product Manager", read micro-network Product Manager forum and China Product Manager Alliance and other communities, participate in discussions, share knowledge, identify problems and solve problems, Internet product managers are a group of "hackers" crowd, solve the problem , building things, believing in freedom and knowing how to share.

Second, the theoretical knowledge reserves:

Product Manager Related:

5. Read "Everyone is Product Manager", Master Product Manager for demand management, project management, team coordination of the relevant theoretical knowledge. This book is a good generalization of the basic work of the Product manager, and reading this book will give you a comprehensive understanding of the product manager's work.

6. Read "Networking", read a senior Product manager about Internet Product Manager career choice and how to create Internet products related knowledge, at the same time in the user experience, product optimization, data analysis, product operations, project management, competitive intelligence analysis, etc. have a certain understanding, "net" and "Everyone is product Manager" are domestic product managers combat category of books, but the two still have a big difference, "net" is more from the general direction to start, "Everyone" involves more day-to-day work details, is a good complementary.

7. Read the first book of product managers to understand the differences between traditional product managers and internet product managers, and to deepen our understanding of product optimization, marketing, pricing and promotion.

8. Read the Book of Revelation, know how to build a good product of the three basic conditions and how to build user favorite products, some work and product management experience, "revelation" focus on product management, process optimization, project management and other knowledge.

User experience Interactive Design Related:

9. Read Don t makes me think and learn some guiding principles of Web page design (others I wait, don't let me, don't let me worry) and web design How to be more prominent, user-friendly, at the same time the initial contact with the Web usability testing related knowledge and principles;

10. Read the elements of user experience this book can bring me some basic concepts of user experience, at the same time allows readers to focus on the user experience area can be more in-depth thinking, the user experience optimization from five levels of consideration, strategic layer, scope layer, structure layer, frame layer, performance layer, These five aspects of the basic user experience of all the elements, five elements is also the overall idea of internet product design, to create an excellent Internet products, these five levels of knowledge should be linked.

11. Read "Win in the user", this book is also for the user experience of books, user-centric design, through reading to understand the user research methods and data processing method, in user research, this book can give readers a good idea and practical guidance.

Marketing, network promotion related theoretical knowledge:

12. Read "Play earn your website-website Operation Manual", this book can be in the website operation to give me great enlightenment and help, can help the reader very good understanding in the Internet Baidu Search (SEO) ranking optimization, website operation Promotion Way, website operation plan and website operation Management is how to carry on.

13. Read "How to sell lobster", this book can inspire me from many aspects of product improvement, product sales thinking, at the same time this book from the user, to the user's value to inspire marketing personnel for product marketing innovation points and ideas.

14. Read beer and diapers, a book about shopping basket analysis, a thorough analysis of the relationship between products, and a number of ways in which data analysis can give readers a clue as to how to find associations from seemingly disordered data.

15. Reading "Grotesque Behavior", this book on consumer irrational Behavior analysis and a large number of cases can let the reader from the company's product marketing activities to think of the relevant irrational behavior, while allowing the reader to understand how to analyze consumer behavior and consumer psychology.

16. Read "Word-of-mouth", in how to use Word-of-mouth, how to detonate the popular school to a number of methodologies, the book is very similar to a domestic book "is the outbreak of the Internet revolution", similar but not the same, I think the overall strategy of "Word-of-mouth" is more than the starting point of the Internet revolution is going to be high, that is to say, Talk about the problem to be more in-depth, although the two books are through examples to demonstrate the internet web2.0 life, work, industry impact, more examples and fewer arguments, but if the internet is not very familiar to students can read. Suggest reading one is enough, "word of mouth" will be better.

Design Software Learning:

17. The design software Photoshop, needs to use Photoshop to carry on some simple editing, the picture modification, the polishing to the picture.

18. Proficient in the process Software Mind Manager, can use Mind Manager to draw the Web page frame diagram and the structure chart, Mind Manager draws the flowchart to be very convenient, uses the Office software to be similar, often uses is good.

19. The prototype design software Axure, can use the axure to carry on the webpage prototype design, axure This software function is very formidable, is at present the Internet Product manager, the interaction designer and so on work person essential design software. Axure is a communication and communication software, want to become the Internet Product Manager, communication is necessary. So, often to draw a variety of prototypes, will be a variety of excellent web site prototypes are done again, more practice, your site's ability to improve the structure, imperceptible!

Hands-on training:

20. If it is possible to participate in the site products and operational positions

Simple work will have these

Responsible for website prototype design, operation and promotion, including SEO keyword optimization, soft writing, website data analysis, enhance user activity, etc.

Website Community Interaction Management, QQ Group management, website content optimization

Responsible for website customer service, answer online questions, pull new user registration, collect users ' opinions and needs to improve the website;

Test and optimize the site, page layout, Web page name, navigation design, Web page, Web page, bread crumbs design, etc.

Internet Product Analysis Practice

Selected a commonly used Internet products-Thunderbolt products or QQ products for analysis, each of its functional points analysis, while paying attention to its every update, weekly record of the use of feelings and analysis of the idea.

Selected a mobile internet commonly used products UC browser and QQ browser for comparison and analysis, to get two of mobile phone browser product points.

Focus on the daily use of Internet products, analyze their good or unpleasant places, and find ways to improve the measures.

The content of this article is reproduced self-knowledge