When can wearable equipment be truly popular?

If you're constantly looking at trends in technology and the digital world, you'll find that the term "wearable device" appears almost as much as a smartphone. Sports wristband, smart watch, smart glasses and even smart clothes are wearable areas that seem set to become the next favorite in consumer spending.

But what is the actual situation? Perhaps many ordinary people do not understand what is "wearable equipment", nor how many consumers really buy. In addition to the forecasts and prospects of countless industry analysts trying to prove the value of wearable equipment, we don't see real product or marketing breakthroughs. So when can wearable equipment, or will there be a universal day?

How big is the market?

In early 2014, Deloitte (Deloitte), the four major accounting firms, released research data claiming that by the end of 2014, 10 million wearable equipment would be sold. In September, Juniper, a market research agency, raised the figure to 27 million units, and in 2017, total sales would reach more than 100 million of the objective.

Not only research institutions, including digital media in science and technology, integrated social life Media, almost all wearable devices will be regarded as "the next smartphone", even the fashion industry is also ready. But obviously, look at the small partners around you, how many people wear smart watches?

Mass hype means high expectations

Gartner analysts may have said the right thing: from its hype and exposure cycle charts, wearable devices are at a high expected stage. In fact, the various user survey data is very misty, for example, you ask passers-by whether want to have a "monitor blood pressure watch", the answer is almost certainly, like "you want a flying car" as vague. If the product is really in the market, consumers will clearly not be as straightforward as the user survey, but will carefully consider the design, function, practicality and price.

Samsung's smart watch has become a classic example, although it already has up to 6 models for sale, but most Samsung mobile phone users have not followed suit. and a variety of brands of Android Wear watches, smart jewelry is also in the same situation, is still a technology enthusiasts of the small toys. The only thing that is quite attractive is a variety of exercise wrist bands, although many users are just a fresh picture.

On the other hand, high expectations mean high investment, after all, when the smartphone market becomes saturated, manufacturers need to look for new profit points. In other words, wearable equipment will not suddenly disappear one day, but continue to warm up.

When will the age of wearable equipment come?

Although the current product shape, sales are not ideal, but does not mean that wearable equipment has no future. In fact, smart phones, such as the popularity of digital products, no one does not go through long-term development and continuous speculation, finally in the technology, platform gradually improved after the popularization.

Apple's applewatch may have been a turning point in wearable equipment development. It may not be as stunning as the iphone, but at least Apple's reputation is enough for ordinary people to begin to understand the term "smart watch". Obviously, wearable equipment also needs to undergo a "indifferent" stage, as long as the continuous product updates, new technologies are constantly used and continue to ferment in the market, I believe that the popularity of the time is around the corner.

(Responsible editor: Mengyishan)