When there are loopholes, all aspects are unpopular

Electric dealers lose money to make a yell in exchange for popularity, is to get the recognition of the market, and Dangdang in the loss to make a yell at the same time, but in services, goods, cooperative enterprises are increasingly unpopular, which is tantamount to digging his own grave, which is also in order to expand the market constantly burning money Dangdang has not been given the market and the reasons for the comments.

According to the latest news, Dangdang will expand the wireless division this year, the number will expand to the existing base of three times times, this shows the Dangdang in its business focus on the new development.

For its latest financial losses of 200 million, CEO Guoqing's explanation is also in the development of innovative businesses, including wireless services, logistics and e-books. But whether it is the expansion of its new business, or the existing department store sales promotions, rebates, in the vast number of users have not received substantial applause. And college, head of the Mobile Internet division, acknowledges that the development of the wireless business, including the new model for Pinterest, relies heavily on user support. Dangdang is now the crux of the problem is that consumers are increasingly losing heart. Guoqing talk about other electrical problems as if cannon general diffuse without scruples, even as a net CEO, Will and Morgan Stanley female staff can also quarrel, but for their own website problem, but always avoided, or is a gourd case.

Amazon from America has been making a yell for ten years, began to profit, and is now the world's largest, not only business, in the electronics is also commendable, the electrical business began not seeking seems to be Dangdang also includes China's other electric dealers justly earn a yell of the foundation, however, the electric dealer lose money to make a yell in exchange for popularity , in order to gain market recognition, and Dangdang in a loss to make a yell at the same time, but in services, goods, platform enterprises are increasingly unpopular, this is tantamount to digging his own grave, this is also in order to expand the market non-stop burning the money process, Dangdang has not been the market and the importance of the comments of the reasons, There are even fewer opportunities for bad reviews. Because only the constant opportunity to provide services, in accordance with the minimum probability to get more bad comments, and when, but constantly lose their positions in home appliances, department stores and even their own rich book market, lost more and more customers.

Non-Power Logistics

China's consumers are probably the best to deal with consumers, in the online shopping, as long as the seller attitude better, logistics faster, it will be very happy, even in the process of receiving the express, whether the inquiry or harvest, is also thanks. Once you can get the morning orders in the afternoon harvest is simply to be happy, give the force to the strength of the praise Non-stop.

Logistics, but also the most direct contact between the electric business and users, with a strong logistics, is a lot of power of the electric dealers in trying to win, even the Beijing-East playing a low-cost pretence, prices rose, playing a discount signboard, lack of goods but not timely replenishment, many users will try to shop on it, the root cause lies in its actual logistics. and Dangdang Logistics, have to say is too not to force.

In the CBD near the work of Little y for the upcoming Valentine's Day can give a girlfriend to cook a steak personally, a special trip on the Dangdang to order a can fry cooking electric cooker, because worried about courier time, deliberately 10 days in advance on the Internet, the results all the way down, to the 13th pot has not yet arrived. Call over the phone, incredibly still not shipped, repeated requests, customer service promised the next day must be sent. Let little y sigh of relief is the second day the pot finally arrived, the expected candlelight dinner also did not go down, but small y also really dare not in Dangdang on the high hopes.

As for Little Y's colleague W is facing the same problem on Dangdang. W Amateur likes reading, also often in Dangdang to buy books. In the first few years of all the online shopping accompanied by the courier are often problematic, w is not uncomfortable, because that time the online shopping seems to have been the default at low prices at the same time have to face the logistics of the slow speed and express the arrogance of the staff. However, in recent years, the major electric dealers and express companies have to raise their own logistics level, W and around the gap between the treatment of colleagues showed.

More than once, in a colleague in another electric Shang book, W also in Dangdang bought their favorite books, however, the next day when colleagues received the book, W still muttering to grumble about Dangdang how still not shipped. Even less face is, in a book after a few days book has not arrived, and to catch the W official out of the time the book is there, to help their colleagues to pay the goods. Back, colleagues to hand over the book, one side smiled and asked: "You decide this when, how even the card machine did not take, each came out to apply first, said thousands of pieces of things can not say take, I use the * * Net but when all can swipe." ”

Unlike Y, W is still buying books on Dangdang because, after all, sometimes on the shelves of books, or some nets have some nets, but every time after buying a book, W has to open their hearts, do not eagerly wait for the arrival of the book, because there is no hope, at the same time, W occasionally to colleagues from another electric Shang book, Help colleagues a lot of points.

Logistics in many aspects of the electrical business may be the simplest link, because there is not too much mental work, nor do not have to consider too much input-output ratio, because this ring is input will certainly have output. But at the same time, logistics is also the most troublesome part of the electricity business, because it will spend more money, can make less money, and even often to be free as bait, and finally often in the circumstances to unsustainable. This point, when as a good, no chew, in China, the number of large companies in the first launch of the fulfilment of free shipping, the first to introduce a small amount of shopping to collect freight, this is also the major electric companies have taken measures since this year. But the difference is that when the collection of money is free when the logistics is not as good as others, now people also charge, the enthusiasm of the courier will be higher? When the disadvantage is not more obvious?

Confused service

When the service, with the greatest goodwill to see, is not to pay painstaking effort. For example, the electric cooker mentioned above, when the user found, after all, finally have the effect. But open when the Baidu Post bar, you can see, but is a message again dissatisfaction.

Last year, "When a good book good books 72 hours," the performance of Dangdang let people very dissatisfied. Although the recognition is a staff error, not said to be a temporary problem, but after the error appeared, but refused to pay the promise, so that countless consumers in the painstaking waiting for the whole night shopping results empty into vain, only dozens of yuan of shopping vouchers as compensation, it is difficult to satisfy. There are 6 consumers for this and when the court, and when unexpectedly still in the first trial after the lawsuit against the appeal, in fact, so froing, the loss of the biggest or when the credibility, let when the former fans teeth cold.

In the present coupon gift, Dangdang also launched 1500 to 100 activities, here the base has made countless entities businessmen have envy, in the use, unexpectedly is 100 Yuan coupons into 2 50 coupons, and each voucher in 15 days each full 499 yuan with one, That is to spend more than 998 yuan to use the 2 coupons, equivalent to 15 days in the time when the consumption of 2498 yuan to enjoy the concessions. The effect of this implementation on Dangdang's revenue benefits is obvious, the abacus is crackling, but the patience of consumers has become a huge test. Exam-oriented education from a small enough suffering of the Chinese people and a few are willing to buy this thing on the internet to be so distressed, to attract consumer activity has become countless fans abandon the reason, Dangdang really to the foot of the foot.

Service is the root of business existence, when there is no monopoly of the overwhelming advantage of the group, but has become the habit of the shop bullying, I do not know that year to help Guoqing day and night finishing publishing house book information of the University Library Department students see today when the appearance will make how to feel (see Baidu Encyclopedia "when" entry). A private electric power company does not have good service simply cannot survive in today's surging electricity business. And in the major electric power companies to launch their own service Trump, when it is still in this respect erected on the arch, in the user experience without thinking, it is not conducive to its fierce competition in the winter foothold.

The business

When the sale of books, when the name also played fresh, can even say with today's popular literary community has a fight. But with big mouth well-known guoqing early on the watercress, said it is watercress because when not to pay, in the book is not recommended when the name of the purchase, attracted some netizens of the criticism of watercress. In fact, and do not say as a watercress recommendation, as long as interested readers can buy books, recommend which site is a matter of indifference, and seems to feel negative feelings in this guoqing expressed dissatisfaction also appears Xiaodujichang. After all, as an operating site, with the enterprise, profitability is still the sole purpose. As for the series of measures to be taken by Dangdang for revenue, it has been repeatedly frustrated.

In last year's manic book Low Price storm, originally is in with the outstanding competition difficult to continue the cost advantage when, also has to fight the 3C market to start the Jing Dong even just to kill into the comprehensive electricity merchant's suning easy to buy the challenge. Finally, although in the industry to consider the safety of the publishing house, the price of books is not like music to go to the abyss of free, but Dangdang in the book Network to buy advantage has been lost under the attack of rookie old enemy. This is also prompting a move farther and further into the integrated development of the business.

And in the department store market, facing the competition of the entity electric Quotient, lacks the entity shop when and does not have the O2O service experience superiority. At the same time, I do not know when the customer service related personnel and other electrical agents during the recruitment and training, the difference between the gap is so large. Its own crappy logistics and after-sales service, but also dangdang in this development of the constraints. If you want to be in the homogeneity of serious department stores to stand out, to dangdang the present performance, it is also difficult to show themselves out of the siege of the killer, will only let consumers after another bad experience gradually away.

Like many General Electric dealers, when they started to enter the field of luxury, but did not consider this is simply a fire pit of the electric business. The existence of a luxury website is absurd in itself. Because luxury itself means spending more, and online shopping means a low price, meaning frugality. Luxury, just like "Big shot" in the famous "as long as expensive, do not be right." Although this remark is biased, it is not rough, because money itself is piling up an identity. And online shopping is often the person who will live, that is, select carefully, can spend less than a piece, never spend a point. and luxury network shopping together, naturally there is a little slip the world's big. From the high friends of the shuttle watch began, a crop of electric dealers in the field of luxury goods by the media and the public caught the braids, the pursuit of low-cost electricity and luxury goods of the value of the price of the two concepts of the credibility of the problems arising from the trust crisis. The consumer's luxury net buys the rights and interests to be difficult to safeguard, has also brought the Prestige crisis which sells the luxury goods in the consumer's interest. For the netizen to the electricity merchant luxury question, guoqing once in own micro-blog big words: "Many big brands can 35 percent from the foreign purchase, the backlog goods discount is lower." Of course, our purchase channels are not Chinese agents, but parallel imports, there is a declaration form. Watch a lot of national UNPROFOR, and some encounter domestic chain merchants Boycott, had to send back to our company responsible for the warranty. "But it is not in itself for the formation of the market structure of a damage, and can not get luxury goods companies good after-sales service luxury also lost the connotation of luxury goods."

The recent Dangdang and excellence, Jingdong in the ebook on the PK, have launched their own electronic readers, perhaps this is also a wave of Dangdang. In the competition of E-books, the content is naturally very important. But Dangdang is not in with the publishing house and even literary sites on the resource advantage, which is dangdang in the e-book market problem. Amazon's ebook service Abroad has won a huge victory. But in contrast to the domestic market, America's already mature publishing market and Amazon's embattled in the E-commerce market are no more than Dangdang at home. Although private enterprises such as grinding iron are using online bestsellers as a force point, at the same time in the paper publications are also subject to the squeeze of state-owned publishers, will naturally support the electronic publication, but for the existing publishers, its existing business focus on paper books, e-books as a new business can increase its scope of business, while It will also cause its traditional market impact, the discount of E-books in itself will also generate discounts, will inevitably on the development of loose.

At the same time, Amazon's success is largely due to the popularity of its own e-reader Kindle and the push for e-book reading habits in the US market, which are not available at two points. When there is no popularization of their own readers, and read the comments can be found that the domestic readers of the paper book Love is still in a short period of time will not disappear, the paper book is still the first choice of love book. Want to develop the E-book market, the majority of readers reading habits adhere to when such an electronic business is still difficult to break the bridgehead.

God-like teammates

At the end of February, the industry media suddenly out of the United States, when the intention to cooperate with the sword refers to the Beijing-east rumors, spread quickly, but seems to be faster when the rumor. Gome, as a traditional electrical and electronic business, the self-leader, want to be strong together also seems to have no, but and do not say the advantages of cooperation between the two, Gome's Bowser Shopping network vice President Pengliang a Micro Bo is the first between the two problems brought into the broad masses of the people's vision.

"When the performance is bad, so it is reduced to living by plagiarism?" Night Total Benefits "is a feature of Bowser promotional activities, has done so far more than 7 times, this has become one of Bowser's brand promotional activities." In the past, there are people who "learn from", but like when such a complete "doctrine", we see the first time. ”

By contrasting the design of the two "night total benefits", the image is very similar, in addition to the strikingly consistent name. The name is surprisingly consistent, mainly because of the homogeneity of the integrated electrical business, a variety of activities are often used to learn from each other, such as Bowser net night total benefits, suning easy to buy crazy Tuesday, Jingdong Mall of the month black, all kinds of preferential activities of the various names are the same, but like the "Night Total benefits" The imitation, which is not changed by a single word, is a shock to people at that time. Although soon suspected of plagiarism "night Total benefits" page was when removed, but so God lift or let when the vast number of netizens left a word. Pengliang also in the micro-borrie joke "Li Zong, or I will introduce our creative team to you?"

The thrill of plagiarism makes it hard to believe that this is from the Guoqing website of last year, in the writer's activism, that generous a lawyer's fees for writers to defend copyright.

Coincidentally, in the attitude of the copyright, this year, the first ipad event, when the ipad's trademark has been questioned, many electric dealers have to take the next frame, after all, in the IT sector, the maintenance of intellectual property rights in the industry is the attention of everyone. The moment, then, is impressively ranked among the electric dealers who have not yet taken the ipad.

Contempt for intellectual property is easy to be a target. In Pengliang Weibo comments and forwarding, we can see a lot of netizens began to expose when the infringement of the short.

The E-book business mentioned above, when High hopes, claiming to attract the cooperation of 100 issuers, also said that 100 other companies are under negotiation. Can in the intellectual property protection aspect performance appears, does not know when should how can obtain the General publishing house and the author's trust. Without the support of copyright owners, it would be wishful thinking to get Amazon-style success in the E-book market. At present, there is no business through e-books to achieve profitability, especially in China's special book Management system, the next good ebook this disk chess still need more efforts, to know that the market, such as battlefield, the competition of the electricity business is not by quarrel can win.

On the other hand, like most electric dealers, when also in the platform of development, this requires the support of all partners. But at the beginning of February, when a statement was suddenly issued, said the number of digital home appliances suppliers, refers to a digital home grid shopping malls forced to increase the price, and no matter what the digital home grid shopping mall is, but when compared with the competitiveness of the mall, is now its partner initiative or passive, The loyalty to the moment is broken.

Just last July 28, when the partner name on the platform and make out the price of Oolong, a di shoes unexpectedly marked a dollar price, the customer's orders raging, and the results can not be cashed, as mentioned in the parent-child group incident, after the consumer and carrot, In the end, whether or not the name of the shoe library can not give the consumer satisfaction of the answer, this is an old saying, the so-called "birds of a feather flock together", two to reach cooperation is really "xingxing, Heroes know the hero."

In the course of the development of the electric business today, the power of the electric business rely on their own good reputation in the minds of consumers, and by virtue of their strong logistics, after-sales service and data processing capabilities, and many other aspects, attracting more and more small and medium-sized businesses even to achieve a number of powerful large merchants to join forces to achieve platform, is bigger and stronger, The ideal way to occupy the commanding heights of the industry, but like when the reputation of the Black dragon is so frequent, logistics, after the sale are not followed, in the marketing also blindly imitate other models, and even the name can not think of their own unique, not attract many buyers patronize, and will not get good sellers cooperation, The only catch is that the decline in popularity will not have a system downtime problem, so in the past, pop will inevitably drift away, embark on a path of no return.