Where are you going in the third season?

Source: Internet
Author: User
Keywords Why the mad loss
Tags .net company marketing net net loss net loss in the second quarter online marketing operating

Summary: Where to go today to release earnings. The report shows where the total revenue for the second quarter was 400.4 million yuan (about 64.5 million U.S. dollars), up 127.3% from the same period last year, up 19.4% per cent from the previous quarter. But where to? The net loss in the second quarter amounted to 421.6 million yuan (about 68 million

Where to go today released earnings. The report shows where the total revenue for the second quarter was 400.4 million yuan (about 64.5 million U.S. dollars), up 127.3% from the same period last year, up 19.4% per cent from the previous quarter.

But where to go the net loss in the second quarter amounted to 421.6 million yuan (about $68 million), with losses exceeding revenue, and the total loss of 3 quarters to 726.8 million yuan since the fourth quarter of 2013.

Why go to 3 quarters total loss will reach 726.8 million yuan? Deduction of equity incentives, and employee benefits and other reasons, where to go with its holding parent company Baidu reached Baidu intimate search cooperation is also the main reason.

The so-called "intimate search" is Baidu recently released a new generation of search engine technology, can be understood as Baidu "Aladdin" search upgrade version. Intimate emphasis on the division of the industry "that is," that is, from the industry latitude, through the search request intelligent to judge the vertical industry, and push the industry attributes after the integration of content, products, services to users.

Where to go on the eve of the listing with Baidu to reach cooperation, Baidu agreed to grant to go where on the PC side to Baidu intimate search tourism products and Tourism category Middle page exclusive operation Rights, the exclusive right to operate the rights of air tickets, hotels and commercial holiday products.

This directly drives the rapid growth of revenue, but where to pay for growth-the loss continues to expand, to a certain extent, where the short-term losses in exchange for greater market share.

Where to go the first quarter operating loss of 174.1 million yuan, where to go with Baidu intimate cooperation agreement online marketing expenditure of 66.9 million yuan, accounting for its operating loss of more than 30%.

Where are you going? The operating loss in the second quarter was 429 million yuan (about 69.1 million U.S. dollars), compared with an operating loss of 29.7 million yuan last year, with a loss of 174.1 million yuan in the previous quarter.

Where are you going? Operating loss into the company from the Baidu intimate cooperation agreement of 147.6 million yuan online marketing expenditure, 76 million yuan of equity incentive spending and with Baidu contribution of free user flow related non-cash expenses, deduct these parts of expenditure, Where to? The operating loss in the second quarter was 203.8 million yuan (about 32.9 million U.S. dollars), which means that operating losses could be reduced by half.

Where are you going? Net loss of 421.6 million yuan in the second quarter, the official also explained, the net loss expansion, mainly because the company continued to invest in product development and procurement and marketing areas in order to promote business growth, as well as equity incentive spending growth.

Where to go. Behind the big losses, there is no bright spot, where to go the second-quarter mobile revenue was 142.3 million yuan (about 22.9 million US dollars), up 511.8% from a year earlier, and 35.5% in revenue, compared with 13.2% in the same period last year.

On average, Wall Street analysts are expected to lose 25 cents per share in the second quarter, with a total revenue of $56.03 million, according to Yahoo's financial data. Since the total revenue went far beyond analysts had expected, the push for its shares jumped more than 6%.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.