Where is the microblogging content collected?

This article is "What to say"--where does the content come from and what can be published as content, talk about my opinion. I have summarized the following aspects as the source of content.

1. From the user needs, for the user to solve practical problems;

When you don't know what to say, you can listen to what your users are saying, you can search for your products, enterprises, or even competitors of products, listen to users, what is the problem, through careful observation, these users concerned about the problem of sorting out the good, and finally on these questions to design micro-blog content.

In addition, the Enterprise Customer service department encountered problems are carefully studied and analyzed, the user asked the most feedback to solve the most problems, users will like these solutions.

In a word, users like the solution, do not like to see the product introduction before the problem occurs.

2. Product Extension Knowledge

Users do not like to see the dry product introduction, product brochures, users like to have knowledge of dongdong, if you are selling tea, you can not only introduce your tea how good, is agree picking or tea garden at an altitude of 2000 meters above, this information is important, but users prefer to see tea drinking methods, storage methods, The leader should be what tea suitable and so on, and for some clothing brands, you can provide a number of collocation methods, clothing maintenance and washing methods, I believe as long as you go to dig, will be able to find your products in addition to dry introduction, there are a lot of untapped content.

Just like the Durex Swiebow not only introduces condoms, but also shoulders the important mission of popularizing sex education and preventing cancer. Starbucks, on the other hand, is making coffee a popular culture.

3. User evaluation and experience

Many users complain about your product through Twitter, and many users praise you through Twitter, if your product is really good, there are always many fans say hello, they say your "good" to show off to everyone, you so forward, not only enrich the content, but also let these users "flattered", if you can send a little gift, I think, Users will help you create content.

Now think a lot of electrical business sites, especially clothing category, many have opened a "drying list", "Upload and match" some of the activities, or functions, here to give an example is the @ Comment Group _ Shanghai Weibo content, they have a monthly review of the activities of the group, the purpose is to let users in the purchase of goods sent photos, from the effect of the view, Each month will generate two thousand or three thousand of fans of their own content, but also strengthen the interaction with users, group buying is not only the completion of transactions, but also through micro-blog users online under the situation reflected to the offline, fans have a big fan of the guiding role, le?

4. Special discounts and fan-exclusive new products

A survey shows that 30% or 40% of users are focused on special discount information to pay attention to some brands. Visible, discount is very important content, but at present there is a misunderstanding is to publish all promotional information, which is a disaster for users, such enterprises micro-bo like the street signs of advertising, but should design some boutique exclusive to the microblog fans special discount, Let them feel a kind of as a fan has the same treatment as a VIP, if so, fans will be happy to be your fans, the release of small ads can only let users away from you.

In addition to special discounts, there is a point is new, if you can do micro-blog on the start, such as a certain package, through micro-blog booking first, only for fans to prepare, offline still have no buy, so fans will feel "very noble", your company did it?

5. Corporate culture and internal staff working life

Weibo also has to be flesh and blood, to make people look like a living "person", for example, some of the internal situation can be introduced to fans, such as office environment, team activities, some fun interesting things, interesting staff, a product behind the story, all to dig out, so that fans through micro-Bo complete understanding of the enterprise, Make the information more transparent, so that fans can feel that the microblog is not a cold ID, it has such a cute bunch of people behind.

One of the benefits of this kind of content is that more people who like it can join the business because they think it's a fun thing to join a company like this.

Also cite the example of Starbucks, there is a micro-blog: "#不得不知的星巴克 # in Starbucks, our employees are called" partners "because we eventually think they are not the cost of Starbucks, but the largest capital. Next time you come to Starbucks, remember to say, "partner, Hello!", do you think the company that treats the employee can not treat the user with heart? (See picture)

Well, how the corporate microblogging content can be roughly considered from the above 5 aspects, just hold "less attention to the product itself, pay more attention to the user" such a general principle, to the user needs as the basic point, through the continuous mobilization of the user's participation in the content, mining enterprise's internal information to make micro Bo into a living person.

Insist on doing, there will be rewards.