Where the customer layoffs adjusted to the city business to seek differentiated competition

Electric dealers continue to burn money into logistics to achieve differentiated competition

Experienced the last year to cut off the station and so on a series of adjustment actions, where customer prudential products such as the Wind Tatsu Express began to further expand the express business. Such as wind Tatsu recently in Beijing, Shanghai, Guangzhou and other first-line cities throughout the city without blind Zone express business, enterprise individuals can be 8 per kilogram of price to enjoy the same city distribution services, to achieve door-to-door pick-up business.

and including Jingdong Mall, Suning and other first-line electric business enterprises are continuing in the logistics of "burning money" investment in products, prices and other aspects of small differences in the case, through the distribution of services to achieve differentiated competition, and strive for more orders.

Transfer to the same city business after downsizing and adjustment

As the electrical business enterprises where customer-prudential products wholly-owned by the distribution company, due to high logistics costs, orders atrophy and other reasons, every customer in order to achieve profitability as soon as possible, last year, such as the Wind Tatsu Express has been cut off the station and so a series of adjustment action. Van Gogh said that the future of the first-tier cities will continue to strengthen logistics construction, and in the two or three-tier city is with Third-party logistics cooperation.

Recently, all the customers began to expand the city of the same city express business. In this regard, where guests said that the opening of Shanghai, Guangzhou, the same city business is based on this year, such as the Wind Tatsu internal optimization and the establishment of information technology successfully completed. Now in addition to be able to complete the task of all customers and cooperative enterprises, such as the wind Tatsu support 3~5 a first-tier city business with the city is no problem.

Early last year, such as the Wind Tatsu Express has been in Beijing headquarters involved in "Pure express" business. Last September, Beijing, such as the Wind Tatsu Express Co., Ltd. to apply for domestic express business, publicity of the operating areas for Beijing, Shanghai, Guangzhou, Foshan, Shenzhen, Changsha and Wuhan. The future also does not exclude companies to open up more business with the city market.

Continuous investment in logistics differential competition

And last year, electric companies have applied for express licences, high-profile claims that since the construction of logistics is different, the current electricity business enterprises from the construction of logistics differentiation phenomenon, in order to enhance the User Service experience, in the homogenization of the price war, the first line of the electric business is continued in the logistics of "burning money" input, and further enhance the distribution speed to win Some electric business enterprises are to improve the logistics efficiency by optimizing warehousing and other means.

Recently, Suning easy to buy Guangzhou Logistics Base Phase One project has been completed and officially put into use. Suning easy to buy said that the Guangzhou Logistics Base as Suning in southern China's first small small logistics base, built to enable at least half of the logistics cost savings. Its distribution area radiation in Guangzhou and the surrounding 150 km range. Recently, Beijing East in some cities launched "speed Tatsu" service, will express delivery interval shortened to 3 hours.

Analysis points out that in products, prices and other aspects of small differences in the case, the electrical business enterprises are hoping to sell after the sale of services to win consumers. (Reporter Sodongdong)