"Where's daddy going?" Big Data interpretation: Male and female fans "28 points"

Everyone has a father, about half of the people have the opportunity to become a father, only by this, "where the Father" fire on the "hard truth." From stage show to reality show, "Where does Dad go" with nearly "0 bad comment" Word-of-mouth created a successful transformation of television entertainment programs. Some viewers said that on a tired weekend night, "star Dad Meng Eva" Warm after sleep, is simply a "cure" decompression.

Xinhua News agency New Media Center joint number Dystopia Creative analysis Studio grabbed the 455,000 original microblogging on Sina Weibo that mentions "where did dad go" and analyzed data on 367,000 Independent original author users (removal of suspected navy accounts), 1300余万条 user Weibo and nearly 100 million relationships. "Where does Daddy go" not only become a veritable "word of mouth", but also make entertainment shows a lot of subtle changes.

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Surpass the "good voice of China" and become the king of Word of mouth

Statistics are made by positive and negative words that are also mentioned in the program. "Where does dad go" although not fully reached the "0 difference", but still created up to 89% of the reputation, more than the "good voice of China", "Non-interference" and Hunan TV's "Happy Boys", "Happy Camp" and "Day up" and so on.

Male and female fans "28 points" rare attack on GDP Highland

Although the father love theme "men and women take all", but analysis of "Papa powder" women accounted for 80%. Is it because Father Star is so handsome? Of course, this has to do with the higher percentage of women in microblogs and the habit of sharing their comments.

Unlike the Happy camp, where Dad goes, the audience is clearly gathering in the high ground of GDP. To the Hunan Entertainment program immunity is very strong in Beijing, Shanghai, Jiangsu, Shu and other rare place on the list. Where's daddy going? Among the top 10 provinces, 5 have ten strong GDP, covering 3 municipalities. Does this indicate that some of the "rich first" people have deeper anxieties and expectations about parent-child relationships?

To cover the age of marriage and childbearing group audience temperament more mature

In a few popular programs, "Dad powder" the overall age of moderate, across the "50" to "00" after. In Beijing, for example, the main audience covers people from high school to 10 years of college graduation. A number of young people of the age of the micro-Bo said, "See So-and-So, I also want to get married, want to have such a son/daughter." "Interestingly, Beijing and Shanghai's" Father powder "age is obviously high, I do not know whether the two left a large number of male and female leftover.

A group of interesting data, based on the number of dystopia self-developed machine learning model, according to the user's social relationship and micro-blog content analysis. Perhaps, Beijing, Shanghai's mother's mood will be very complex, they will look at "where the Father go", while the child asked "Where did dad go"?

The analysis of media preference data shows that "Papa Powder" has been free from the simple pleasures of the supremacy of the spiritual world requirements have their own accent. The "New Weekly", "Southern Weekend", "CCTV News", "People's daily" and other serious political media to maintain concern, showing a more mature, rational temperament.