Who dominates E-books: When Shanda Bambook encounters a test talent

Shanda E-book Bambook has not yet officially listed, it encountered a big trouble. Test Talent "Bra" at the expense of the trial, a voluminous release of the trial report, the "thousands of love in a" of the new batch of pieces, resulting in a big network with a small storm. The annual 第37-38期 cover: who dominates e-book illustrations/Chang Amazon, the world's largest online book retailer, would never have imagined that the Kindle E-book reader, which was launched 3 years ago to drive online book sales, would have led to such a large blue sea in two or three years,　　And to create so many competitors for themselves.　　All this is only three years. And China's E-book market has been postponed for two years, until the second half of this year to end the Han Wang solo alone.　　Shanda Bambook Beta, the Kindle to via excellent Amazon into China, the ipad China for sale, the channel for Wang's mobile e-book appearance, even with the e-book is not the slightest connection to Huaxi is said to have an idea of the e-book market. Today, China's many enterprises, from the PC to communications, from music playback to book publishing, from the regular army to the cottage troops, irrelevant, all together into, lest miss this share cake feast.　　Every link in the ebook industry chain, from content to channel to terminal, has been a new sight that has never been seen in years. The problem also comes, the face of the collective catharsis of manufacturers, consumers really know how to move, will accept it? Perhaps, the serious "bra" and the Grand Bambook a section of the little nagging episode of how much a old problem, no matter how beautiful the factory to create the scene, and the actual needs of consumers, psychological expectations, operating experience is always a long distance.　　Products and consumers, this is the balance of the two ends, when manufacturers this end desperately to show off the overweight, consumers this end will only high in the vacant, first observation. At least for now, the Chinese market has not yet seen a product to please consumers or a predictable single large enterprise--kindle good, but Chinese resources are scarce; there is no shortage of content, but it is not necessarily the Internet literature readers to look at the eyes, the ipad is cool, but it is a computer; Han Wang is very Chinese, But limited by content and price ...　　Each has its own strengths, and each has a fatal short plate.　　Like a cloud floating in the sky, very close and far away from you. However, regardless of the problem, no matter how much you accuse and contradict, the era of E-books has indeed arrived. In the face of such an intruder, do you open your arms to embrace, or continue to cling to the traditional ink paper fragrant feelings?　　How do you want to read the future?　　Thinking, having choices, is always the best attitude when it comes to new things. When the Grand Bambook met the test talent Grand E-book Bambook has not officially listed, it encountered a big trouble. The test Talent "bra" at the expense of the trial, voluminous published a nit-picking version of theTrial report, the "thousands of pet in a" New batch of pieces, resulting in a huge network with a small storm.　　Behind it also shows that the new products and consumers, there are some distance to cross. South du weekly reporter _ Xu Xingwen intern Li-Qian Guangzhou report and most of the network's positive opinion, "bra" to the grand Bambook evaluation is sharp.　　(Pictures provided by respondents) "Bra" (Sina Weibo (http://t.sina.com.cn) ID) is very serious. He recently pointed the complaint to the grand.　　In a rather tortuous to get the test qualification, he tried the grand launch of the company's electronic books, "Kam Book" (Bambook), and wrote thousands of words of comments, put forward this ebook has a variety of shortcomings, the results of a discussion on the internet, but also attracted a grand literary CEO Hou retort. "Bra" is the 25-year-old Wu Hongshong. His company in Yantai Seaside, in the virtual world is also small famous. The Guangdong Zhanjiang people keep a golden dog called "Twitter", and the whole house is full of electronic products.　　He likes reading, but also subscribe to "South du weekly"-earlier this year, he was not received a mailing weekly, seven times before and after the call to Guangzhou urged, the magazine's publishers finally overwhelmed its "annoying", dedicated to send express delivery. "I know my voice over the phone." He said to reporters with a bit of embarrassment. "But, I am such a person, must catch up to the question has the answer, solves."　　"Once, this webmaster to Tencent to buy enterprise QQ number, the contract signed and payment was told that the original number has been selected (unless the increase), he has been insisting on complaints until Tencent is willing to fulfill the original contract, and an additional 3 months to use the time limit." Since last year, the electronic reading market in China to expand rapidly, Shanda Company began in August, to promote the "Kam book" Price below the Thousand yuan. The public criticism of Wu Hongshong, the test user, has not yet made a positive public response, but Hou told reporters, "We welcome any questioning and criticism, even the worst of all, but it should make sense." Wu Hongshong still feel that Shanda company "always avoids the problem".　　This is an intriguing prelude to the process of developers pushing hard to sell more and more consumers into the mainland's electronic-reading market. Well-known webmaster blocked new test Wu Hongshong wont to complain in the end. He has repeatedly complained in the home of Zhanjiang Telecom: ADSL speed slow, but also repeatedly inserted user behavior analysis of the JS code. He later concluded that "local telecommunications have the user's broadband card off, left to IDC (meaning to provide dedicated server and bandwidth leasing enterprises);" In addition, monitoring users online behavior is already the industry's unspoken rules. "Wu Hongshong to do the site, but also from the" bad "start. In China, the speed of Internet connectivity in the North was so maddening that he made a solution. "The result, after the on-line also to many big website uses, they use good, in the circle inside each other biography, everybodyWant to use, so my service site has also been established. Last May 19, the webmaster accidentally shook the Chinese Internet once.　　His dnspod domain Name service encountered a malicious attack, causing his clients, such as Storm audio and video site users can not normally resolve domain names, and then a large number of visits to accumulate, resulting in the telecommunications network overwhelmed, and eventually the six provinces of southern China network paralysis. Wu Hong is widely known in the IT industry. For years, he has been cruising the IT world of cattle, constantly MP3 mobile phones, cameras, laptops, wireless routers, and so on, spending a hundred thousand of of years buying, testing, and writing reviews-especially when it's not working. "In the north, I prefer finding fault," he said. "A lot of friends have developed new products, they'll give it to me first, and then I'll give advice." At the beginning of August, Shanda launched Bambook's user internal evaluation activities. August 9 Noon, the Grand Literature CEO Hou personally when the courier, the first bambook sent to a beginning of the Chinese network (note: Shanda's Chinese online reading platform) VIP user hands. Shanda Weibo describes, "the user grabbed the grand E-book bambook invitation code, and the smooth payment became Bambook's first official user." "That period of time, the grand microblogging frequency dense release message."　　Among them, "Southern Weekend" a vice president of the Bambook "collection million dote on a", the state press and publication Administration key Laboratory evaluation, "Bambook get all 5 major indicators first."　　On the new product has been testing the desire to "bra", but also want to see the price of this 998 yuan Bambook how it is. However, when applying for an inside invitation, Wu Hongshong encountered another unpleasant incident. In submitting applications, account recharge, wait for the verification process, but found that his 156 and 186 mobile phone number is not supported by verification, and was told, can only spend a few days, each day manually to the balance of the account gradually into the "Gong" to be eligible for application--"bra" bambook the application of the road "　　So shamefully failed "(BRA). Wu Hongshong describes this as "the tragedy of the Bambook invitation code to apply for the road." He commented on the grand Bambook Weibo, "but did not see any reply". In the next few days, he bought the machine through other channels, on the other hand, on Weibo, he directly questioned Shanda's CEO Hou: "The official @bambook (Weibo) does not interact or communicate with users at all." I am in the grand understanding of high-level, directly to the high-level feedback before someone to deal with. If the ordinary users, they have problems, how to feedback? "Online debate Wu Hongshong have the habit of reading, usually to read popular novels, or sales of books." Before he got Bambook, he had been reading the ipad and briefly tried kindle--as an "apple-controlled", and he had some complaints about the ipad, such as a screen that left traces that made him feelUncomfortable. In terms of IT business, Bambook is an electronic reading terminal that supports electronic reading, which is provided online by Shanda's multiple network reading platforms. Users can use it to achieve the normal electronic reading function, but also in the Grand reading network to download or purchase electronic books. [Page] After getting Bambook, August 16, Wu wrote a trial review of nearly 4000 words-"bambook or not Bambook", in the blog to put forward the shortcomings of Bambook, he also added a link on the microblog. "Slow response, no backlight, account integration is not good, can see the book too little, expensive, Shuwang intermittent, the menu is too messy, keyboard not full keyboard easy to use, no right hand page key ... Only as E-books, and the market to sell those electronic dictionaries, psychological price is 300-500 yuan, 1000 yuan is profiteering. "Bra" has about 3,500 fans on Weibo, and his special comments are quickly circulated online. Some websites have reproduced the full text of his assessment.　　Some Bo friends agree with Wu's judgment, think in the page speed and so on bambook existence flaw, also has the message profess to give up purchase bambook, even some people entrust "bra" complaint bambook after-sales service. The sharp commentary on "bra" contrasts sharply with most e-book test reports on the Web.　　In general, these assessments are given to a variety of brands, including the Grand E-book to the positive evaluation, and some even lobbied readers, should be in the Mid-Autumn Festival and National Day to friends and relatives to buy an ebook, as an upscale gift. "I had a few problems with them through Weibo, and they ignored them and didn't respond at all," he said. I am relatively straight, I do things must have a result, you do not reply, I will find results from other channels.　　Wu Hongshong told reporters that he often raised questions with other IT companies, and that, given his technical reputation and professionalism, those at the top of the business would usually give priority to the issues he raised. It is said that in the "bra" of several comments, complaints, Shanda literature by the vice president level of high-level Leadership meeting, to resolve account recharge and other customer service problems. On the other hand, there are also some IDs in the "Bra" blog and Weibo message, the shortcomings of Wu to explain, or directly to "bra" is a competitor "shot."　　In some messages, "bra" and opponents of the fierce debate, some of the topics pointed to the two sides are not "rival gunmen", or "from the Royal insider attackers." On August 18, the Grand Bambook Customer Service center director Gao Xiang to Wu Hongshong played a nearly 19-minute phone call, in response to Wu's blog on the Bambook comment. According to Wu, Gao Xiang's seven points of criticism has been explained, but there are several unanswered questions, "basically did not propose a solution." However, when the telephone will be hung, Wu also proposed Shanda should accept users ' views on Weibo. "(qAttached importance to, but almost the internal processing alone, did not tell me what the results. They don't like to admit their problems, and the problem is to solve them secretly. "Professional complaint households Wu Hongsheng company 10 minutes North is the beach." "Programmers can write programs on the side of the beach and look at the beauties to boost their inspiration," he said. "He has the typical characteristics of webmaster, for example, often regrets the harsh environment of the Internet:" A little bit of uneasy, guess a will Bi Chai girl's mind is difficult. "Like most ebook starters, Wu Hongshong doesn't have the experience of using e-books for a long time," he said. He describes the electronic reading habits around himself, the people who buy e-books, or those who "have plenty of time, or have a better economy".　　Because people with plenty of time can search for electronic pirated books everywhere, while the rich can buy books Online anytime. In late August, Bambook Weibo continued to have different celebrity referrals Bambook. An Internet editor-in-chief believes that Bambook is "a creative genius", and another vice president of the network company said that "behind the Bambook is the end of the industrial revolution." There have also been announcements on Weibo, stating that "faithful followers of electronic books" have demonstrated that Bambook has been turning the page faster than the Kindle. "It is still the focus of Wu Hongshong's insistence on the issue of Bambook paging speed that has been widely discussed on the Internet." On September 21, when interviewed by South Weekly, Hou said: "The reaction speed is slow, because in the electronic ink screen and operating system, it is impossible to do like LCD screen so fast, but even so, in the new version we have made a great improvement."　　However, Wu Hongshong said to reporters, this can use a certain technical means to avoid, and grand "just blindly avoid the problem." "Now I also calculate bambook complaints specialist, their customer service department to find my phone number is also familiar." In less than two weeks, there are more than 10 big calls from the count. Now I do not dare to use Bambook, I am afraid to encounter problems and can not help but to say, more afraid of their side some people can not help.　　"Now Wu Hongshong told reporters. But the debate about Bambook is continuing. In response to the "bra" criticism of "the same bibliography is more expensive to buy on the Bambook", hou a cup of coffee to retort: "You drink instant Nestle coffee at home with coffee at Starbucks, the price is not the same."　　"The public relations staff of Shanda Literature reminded reporters last week that Bambook is still in beta, and that" public opinion has a lot of positive comments on it. " At the end of August, at the beginning of September, Shanda Bambook's microblog and official website began to show some information about internal tests. In which, Shanda to the Bambook experience in the process of software errors to apologize to the user.　　September 28, the Grand Bambook will be officially sold. As a member of tens of thousands of consumers on the web, Wu Hongshong is also advising on the future of Chinese electronic books. "I hope that future e-books will really become e-books," he said. Hand in hand, integrated electronic Book Mall, can be easily paid, and then it can automatically help me subscribe to the monthly "Nan du weekly." "Of course, he is not to be criticized for his work." His recent preparation for the test is about IPhone4, and the point is still sharp: "Basically [with iphone] change is not very big, it is not necessary to spend twice times the price to buy." (Reporter Qinwang has contributed to this article) on Bambook product development, testing and customer service, Grand PR to the "South Weekly" response excerpt: Overall, Bambook is not only a superior performance of the hardware, but also interactive powerful internet products. Compared to other E-book products, it has several advantages: one is the content, Shanda literature is the leading Copyright operations center, its own including the beginning of the Chinese network, add incense net, Banyan Tree, including the 7 original Chinese web site, "The Cloud Book Bookstore" Access to 3 million, 66 billion words copyright content, and more than 1000 kinds of electronic magazines , and add 100 million words per day; second, the mature profit model, from the beginning of the Chinese network to create a "micro-payment" model, in the international is a leader; the third is the channel advantage, Shanda has 100 million active users, more than 300,000 sales terminals, 620,000 promotion staff, 11 million pay users, as well as various copyright protection system,　　Payment platform and marketing system; Four is the technical superiority, the grand specialized establishment innovation courtyard, nearly hundred people team cost tens million, lasted more than a year, research and development ebook system solution, is applying for more than 40 patents.　　Shanda can create "content + Channel + terminal" Whole industry chain, the formation of China's Amazon model, thus driving the development of the entire industry. In the meantime, Shanda in Beijing, Shanghai, Guangzhou and other place organized 2 of the meeting, 3 reward opportunities, directly listen to the user views.　　At present, users have been absorbed dozens of effective comments, and will be in the new version of the improvement. The future of the electronic reader market is very broad, but China's current e-book market is only in the initial stage, the market mainstream products for gift books.