Why Gome insists on three reasons for one-stop shopping

Absrtact: The essence of the retail industry is not the pipeline line, you must consider what users need.

August 22, in the Gome online "friends" Thanksgiving meeting, Gome online chairman Shangui First talked about the distribution of goods in the future, in addition to proprietary business, in the platform, virtual products, tourism, finance, cultural industries have begun to prepare and layout.

This is Gome online this year has been advocating the development concept. In short, it can be understood as a one-stop shopping solution. Why should we emphasize one-stop shopping for Gome online, a company with a retail background in traditional home appliances? The reasons for the analysis are as follows: three.

The trend of vertical electric business transformation

Gome Online This time to create "one-stop shopping" is the whole vertical electricity market facing the big environment caused. Since 2007, after the rise of the electricity market, today, the business market has formed a vertical electric quotient and platform of the two types of electricity market pattern. In the continuous development of the market, the vertical and the platform of the electricity business share between the competition continues.

If you look back to summary, you can see three kinds of situation, one is the vertical electrical business development good, such as the only product will be annexed, such as Red children, Lok bee nets, the other is to seek the transformation of development, such as the Beijing-east from the franchise digital 3C to the integrated network shopping, when from the monopoly books to the integrated network shopping, suning from the traditional home appliances 3C to the integrated network shopping, It seems to be seen that the vertical electric business to a certain extent, to the integration of online shopping transformation into a major trend. Gome started online more than 10 years later than Su Ning, 2 years later than Suning, this time to create "one-stop shopping", can also be seen as a brave attempt to cater to the market environment.

Driven by market interest

The transformation from specialized business to platform business is also driven by market interests in order to seek new profit space. As a traditional home appliance retail channel transformation of the Internet enterprises, Gome online home appliances as the core business positioning has been implemented for many years. Since last year with the Gome group to achieve the procurement, logistics, information supply chain value platform comprehensive integration, the performance has been good this year. August 25 Gome Group reported the first half of 2014, the first half of the year's online turnover increased by 53.7%, daily Independent user visits (UV) year-on-year growth of 43.8%, E-commerce gross profit margin reached 7.3%.

This shows that the United States gome online traditional home appliances in the field of advantage is to use the line to further play and display. And the face of huge online traffic, how to effectively use, is the United States on the current inevitable to consider the issue. At this time to broaden the business direction, in the platform, virtual products, tourism, finance, cultural industry, the overall exerting force, will further improve its sales market share, the formation of new growth, gome online natural music.

Commitment to user experience upgrades

In addition, from the user's point of view, to create "one-stop shopping" will also promote the user experience upgrade. The essence of the retail industry is not to line up, you have to think about what users need. Online, the large commercial platform is the main focus on one-stop shopping situation, on-line enterprises naturally want to more carefully maintain user experience. If a Web site to meet the needs of consumers, such as basic necessities, relatively simple to meet a demand for the site, obviously more competitive.

Gome Online has done a lot of basic work on the user experience link before. Since April this year, Gome Online has launched a series of policies, including the supply chain advantage in the introduction of the price "than the east of Beijing to reward 100 yuan, buy your loss 300 yuan", logistics, the introduction of the "day three, timing up, late on the compensation", the consumer rights and interests of the implementation of "30 days no reason to return goods, 30 days price protection, 180 days only for repair ", covering a wider range of commodities than Jingdong, as well as after the sale of the protection of the introduction of" Home security "super extension services. Purely from the customer experience indicators, if you want to grade, Gome online has indeed done the industry first-class. In addition, Gome online in the mobile end also layout quickly, O2O aspect also with the country more than 1600 stores together, the whole experience link can say already very perfect. When the price, logistics, consumer rights and interests protection and many other aspects of after-sales service has been done in place, now the most needed is the product category on the fuss, so as to further enhance the user experience.

From the above analysis can be seen, gome online this effort to create "one-stop shopping" is imperative. Gome Online has been at home in the field to obtain a higher rate of recognition, the construction of "one-stop shopping", solid walk every step, perhaps gome online need to think hard.

Li Yan and his little friends are open to the public of micro-credit: Id:tianfangyantan.