Why, how and What of start-up companies

Absrtact: 1/The founding team has the vision and the goal. There may be changes in vision and goals over time, but in a start-up, the founding team members understand the company's vision and goals best. 2/This vision and goal, that is, the reason for starting a company,

1/The founding team has a vision and goals. There may be changes in vision and goals over time, but in a start-up, the founding team members understand the company's vision and goals best.

2/This vision and goal, that is, the reason for starting a company, that is, Why.

3/In a fast-growing company, with the increasing number of people, the division of labor gradually refined, if the company as a whole, this vision, goals and mission, will be gradually diluted. To make an analogy, if the founder team members compared to the ink block, then the backward, like the ink around the halo of the ink, the farther away from the center, the ink color (that is, the vision and understanding of the target) will be lighter.

4/And when the company expands to a certain scale, many newcomers, can only see the specific task assigned to the hands, namely What. In order to push the task forward, the company will have a methodology to help employees improve their efficiency, and this methodology is how.

5/Generally speaking, in the start-up companies, how the inheritance is through the elderly with new people, or through wikis, business collaboration tools to do knowledge precipitation and inheritance. This set of how system, somewhat similar API. Company to do a methodology API system, to facilitate the new people according to the What at hand to invoke the specific methods of the API pool, to help themselves better finish the work, thereby promoting the company's development.

6/But, when the size of the company to a certain extent, on the one hand, because the farther away from the ink, the relationship between the color light, only pay attention to What staff will be more and more, on the other hand, from peer competition pressure, will also let staff will be the main focus on doing What

7/Only concerned about the What itself, there will be a lot of hidden problems. The very negative thing about the company is that it suppresses innovation from the bottom up. If you cannot first figure out why you are doing what you are doing, understand the ultimate purpose and importance that you need to achieve in the entire territory of a small project--> major project--> department-->, you will be limited to solving What itself and spending more time repeating the way you pass Work is reduced to mechanical labor. It may be a trick, but it's hard to find disruptive innovations that can be brought about by finding new ways.

8/ As an employee, pay attention to the What is the pressure, tired of work and other negative emotions, and the more anxiety, pressure, the more you will expect to resolve the What to worry. It's easy to get into a vicious cycle, because the sense of achievement, happiness, responsibility, and sense of purpose comes from--"understanding why--> clear goals and visions--> reference or come up with how--> refinement to quantifiable tasks what--> achieving goals and visions--> Why brings a sense of satisfaction and happiness "--this complete closed loop. Can be seen, What although the most grounded gas, the most basic, but, from the macro level, in fact, it is not how, Why important.

9/Apply a more vulgar word is, the direction is wrong (Why), how hard (do How+what), is also wrong.

10/Startups can avoid these problems by continuously and instantaneously transmitting Why. Explain clearly the benefits of Why is also very intuitive, to cite several:

are more cohesive, and corporate personnel get together because of "vision" rather than "mission". Culture is more obvious and recruiting is easier. Each employee will be the company's brand culture output channel. A distinct culture can also attract people with the same vision and identity of the same culture, and for people of different value orientation, it is easier to judge whether they are fit for the company and save time. more efficient. Collaborate with each other, more from the overall goal of enhancing the company's competitiveness in the industry than the individual's ability to compete with its peers. Brand output is easier and easier to impress people (Point here: Consumer psychology).

11/as a member of the company's founder or founding team, it is necessary to explain Why internally, despite the risk of being misunderstood as brainwashing.

Inspired by Simon Sinek: