Why should the universal excellent product be able to compete for the first crab of parallel imported cars?

Domain name City (domain.cn) January 30 news, a few days ago, million guoyou products imported auto channel, become the first Test water imported car business cross-border electricity.


as just one year on the line of Cross-border imports of electric platform, million guoyou products can compete to eat to parallel import the first crab of the car? A few days ago, billion power network and million Guoyou products CEO Zhang Zongtao in-depth discussion.


 


Dialogue both sides:


 


million Guoyou Products CEO Zhang Zongtao


 


background: January 18, 2015, relying on the central European class and the policy of import ports, Zhengzhou Cross-border electric platform million guoyou products of the imported car channel officially on line, become the first domestic test water imported car business Cross-border retail Electric.


 


: China's fast-moving cargo class for Europe, which is suitable for shipping container freight marshalling trains. At present, the West, middle and East 3 channels of the central European class row line: The Western Corridor by the Midwest through Alataw Shankou (Hall) exit, the central channel from China's northern region by Erenhot exit, the eastern corridor from the southeast coast of China through Manchuria (Suifenhe) exit.


 


Parallel import vehicle supply chain is a mishap


 


billion Power network: In addition to Zhengzhou, such as Shanghai port, there are parallel vehicles import port, these import channels and Central Europe train channel What is the difference?


 


Zhang Zongtao: In fact, in Shanghai, Tianjin and Qingdao, there are parallel import vehicles, they are mainly by sea, we mainly use the Central European train, that is, Zhengzhou's entire vehicle import port. Later we will introduce the bonded model into the concept of car trade.


 


billion power network: in the process of parallel vehicle import, what do you think is the most difficult problem to solve?


 


Zhang Zongtao: The most difficult thing to solve now is the supply chain. In particular, the integration of distribution channels.





we divide the merchant of the import car into two kinds. The first is foreign merchants, such as foreign car manufacturers and foreign distributors. The second is domestic authorized distributors, or foreign authorized distributors in the domestic strategic partners.


 


in fact, million guoyou products more want to let foreign car manufacturers and foreign distributors directly into the platform. But the current situation, with foreign carmakers directly to discuss the possibility of cooperation is very small. So our key task now is to move foreign distributors to the platform.


 


In addition, our parallel import model has yet to be recognized and supported by auto manufacturers and distributors. If this link gets through, it will be easier to direct the car into the hands of consumers.


 


billion power network: the current platform for the number of commercial tenants are mainly domestic distributors or foreign mainly?


 


Zhang Zongtao: Now the platform on the merchants are not many, models have 40 variety. Currently settled in the merchant or the domestic distributor. However, the latter will increase the investment efforts of international distributors. There is now a wide range of contacts with European distributors, such as with several companies, including the German public, but there is still time to reach an agreement.


 


billion power network: For the question of investment, what do you have a good solution to the idea?


 


Zhang Zongtao: We certainly need to make frequent use of government relationships, as well as the influence of our platform, to communicate widely with distributors and manufacturers to trust us and support us.


 

Can
import cars in 15 days?


 


billion Power network: I heard that the car on the platform are mainly from Germany?


 


Zhang Zongtao: Mainly in Europe, Germany has Land Rover, Mercedes-Benz, BMW and so on, in the future will also be a number of personalized customized cars. In fact, there are a lot of pure handmade cars in Europe, are based on user requirements for personalized customization, a set down the cost of tens of millions of better.





in general, to high-end cars, the low-end of the imported cars we are now involved in less.


 


billion power network: Parallel import car through the central European class to China after the first deposit to the Bonded warehouse? or direct clearance into the country and then sell it?


 


Zhang Zongtao: Now equals to say that the car came in from Europe, and then directly to the Zhengzhou import port of the whole vehicle. After entering the port can be directly to the set of customs supervision of the bonded area, storage or display. And then through the clearance of the car into the hands of buyers. This is a stock model, the car first sent to the bonded area, and then the customer orders, and then the car into the clearance. For the best-selling type of car, we basically take stock of the model.


 


and for some not-selling models, we will take the model of the goods, that is, we will let the user place orders before the car from Europe to China.


 


billion power network: Parallel import car clearance speed?


 


Zhang Zongtao: Earlier we tested the speed of import car clearance, relatively slow, imported cars sometimes more than half a month also out. But now it's getting faster, in principle guests will be able to get the car within 15 days.


 


billion power network: the use of stocking mode, warehousing will have problems? After all, the car belongs to a larger volume of goods.


 


Zhang Zongtao: When we are stocking imported cars, we will do market research first and then make a survey before stocking them. And for the kind of personalized custom-made or is not a best-selling type of imported cars, we will first select online with the intention to negotiate with users, or to allow users to order online first, paid a deposit, and then we send the car from Europe to the domestic.


 


is O2O? Parallel import vehicles are also not open mode


 


billion power network: for online buying a car, has not considered the user may not test this link?


 


Zhang Zongtao: This is how we designed this problem. In fact, our car channel is a O2O mode. is in the vicinity of the automobile port, we will build a similar 4S shop display area, about three hundred or four hundred acres, belong to the free trade zone in the exhibition.


 


for users there are two ways to buy, the first way you can buy in the car you want to buy, you can also go to the scene to talk about personalized customization, talk about after you go online orders, first to pay a deposit. The deposit will be made after a date, then your car directly from Europe to Zhengzhou.


 


the second way, in the scene has the car show, you feel which car is suitable for you, talk about the price, a deposit, after you go to do customs formalities. Once the customs formalities have been completed, we will inform you, and then you can make the payment through the bank's installment payment or whole payment, and then you will be able to pick up the car after payment.


 


billion power network: This O2O experience shop still need to build how long?


 


Zhang Zongtao: Our offline display shop is still at the stage of construction. But before it was built, we had signed a cooperation agreement with some 4S stores to entrust the O2O task of the parallel imported vehicles to the 4S store, so that they could provide us with car shows and test drive services. After our O2O Experience store will be concentrated in Zhengzhou, in addition, we also consider entering Qingdao, Tianjin, Shanghai and other ports, signed a strategic cooperation agreement. After the layout of the O2O will be the maritime port and land transport port combination.


 


billion power network: The car is sent directly to the user's house, or need to fetch it?


 


Zhang Zongtao: After the user buys a car on the net, needs to go to the automobile port to take the key to drive home. We think that it is only in this way that they will rest assured. If you drive them to the door, they will think that this is not from the free trade zone out of the car, will be under the line modified and then opened to me.


 


billion power network: After the sale is the Universal Superior product responsible or distributor responsible?


 


Zhang Zongtao: After sale in principle is the distributor to do, but we are responsible for the whole coordination. For example, users have complaints, services are not satisfied with the place, can come to us. We will have special people to help us coordinate. Let the dealer to the user's service put into place.


 


In addition, we are ready to sell the imported auto parts online. The completion of this project will greatly reduce the maintenance costs of parallel imported car owners. Later maintenance costs will also be greatly reduced.


 


Power Network: Do you think users can now get used to buying imported cars in this form? How to educate users to cultivate the habit of online car purchase?


 


Zhang Zongtao: Automobile consumption belongs to a complex consumption, its consumption process is generally mainly under the line, so it is very difficult to move this line of trading behavior to line up.


 


we have made a tentative decision this time, first try to get through this experimental model. For example, some consumers worry about installment problems, pay after the delivery of the car, will not produce some delay, or is paid after the dealer will be very good faith to the car you want to send to your hand, this is the link we need to supervise. In addition, in order to ensure the user's car experience and the ability to pick up the vehicle on time, we will charge the dealer a higher margin.


 


because the user online car behavior has not been cultivated for the time being, so we still take the form of O2O to provide car services. is to negotiate the main line, and then encourage users to trade online. and million guoyou goods online trading is lower than offline transactions.


 


we want to develop the habit of buying customers first. Once you have developed this habit and familiar with this model, we offline display and offline marketing work will be greatly reduced, marketing costs reduced, can be more profits to customers.


 


billion power network: But buy a car this purchase behavior is low-frequency times, most families within a few years buy only one car?


 


Zhang Zongtao: This is Word-of-mouth spread, you may not say in the short term to buy a few cars at the same time, but this word-of-mouth publicity effect is very good. Your relatives and friends, your colleagues and classmates around you, through this word-of-mouth spread, may cause a ripple effect.


 


billion power network: have not considered like auto, do information content, the million Guoyou products car channel to create a user access to automotive information and car function module?


 


Zhang Zongtao: Yes, we still need to gradually improve the car channel, now the function of the car channel, including the number of merchants and display car varieties and styles are very limited. Follow-up we will continue to increase investment efforts.


 


million Guoyou product itself is the country's first parallel import car transactions moved to the line of enterprises, so our model is now still part of the exploration stage. Late-stage car channels will gradually mature. And we will be the car channel as our future focus on the direction of development. Let it become a guoyou goods different from other Cross-border electric platform of a different characteristics.