Why the Chinese Electric Chamber of Commerce falls into the doldrums collectively

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2012 is the winter of China's electric business, a group after another fell or the merger of the electric dealers let people put the Chinese electric business a pessimistic symbol. As we are familiar with the personal clothing brand cotton network, to buy mainly the group treasure Net, by the Japanese Lotte Group and Baidu jointly created by the cool days, as well as have been all the buyers of the first-time goods acquisition, and so on. However, in 2012, when Chinese electric dealers were sung and spread to the 2013, there are more electric dealers in the rise, but now known as the "reverse attack" of China's electric power, the fourth-quarter earnings announced earnings, seems to be again to explain to people, the electrical business of the spring has arrived. So, is the winter has not gone far, the breath of spring has been blowing in the air? We analyze the history of the development of China's electric business, why the Chinese Electric Chamber of Commerce in the collective downturn, and some people still optimistic about China's electricity dealers and has begun to do the overall layout.

There is a saying in China that it is easy to keep a siege on the city, which means that it is easy to capture a city, but it is a difficult thing to keep it from being plundered by others. This sentence, not only in the military war can be used, and in the fierce competition in the market also apply. Looking back on the fallen dealers of the 2012, you will find that they are just like fireworks in our lives for a moment, we know them, but soon, they fall. Why the Chinese electric business is difficult to profit, why Taobao can always remain profitable, while the same is open to the platform of Dangdang, Jingdong has been keeping the state of burning money? Why, as China's three big technology giants Tencent in the electrical business of the unusual low-key obscurity, Are you still focused on the development of other user services when the electrical business is booming or is in a collective slump?

In the final analysis, one sentence concludes that China's electricity dealers have not yet found a clear path to development, there is not a universal way to save these still in the electric business world struggling electric dealers, only keep burning money to save themselves, but ultimately difficult to escape the fate of the fallen, smarter, will be in the greatest time, To sell themselves, under the wings of others, although not the integrity of their own, but in the development of the method is not clear, you can avoid the fate of the fall. Or is that why the three mountains of our electrical industry are still three mountains, and not become more mountains or even replaced?

Review the development of our electric business, no one is relying on its own independent advantage, or the operation of the way, or a unique advantage of the development, and this development, without exception, we have a keen vision of the founder and its rapid determination to determine the direct goal of the means, which, We can get a glimpse of one or two from the current fast-growing electric goods brand Jingdong Mall. In the past few years, Liu is the most representative Robin Beikewen of China's e-commerce hurricane era. The rapid growth of more than 200% per cent for nine consecutive years, as well as up to 1 billion dollars in financing, let his founder of the Beijing-east quickly become a Big Mac and one of the most feared rivals. China's internet in just more than 10 years of ups and downs, each wave of the trend of the forefront of such beikewen and adventurers, but the same, but also from the frenzied pursuit of capital and wonderful stories of the rapid fall in the illusion of the case. But at least for now, it is hard to come to the conclusion that Beijing East will make a big mistake, from the basic plate, the Loyal user group of the one or two-line city and the orderly rhythm.

Now, "City" has been attacked, how to be able to hold the existing territory under the premise of achieving steady development, but not as easy as siege. Farewell to the Robin period of the industrial structure of the industry has become more complex, one is a large company looming, the second is the power industry from the brutal growth of the Robin era into a small number of giants platform competition, one step to deal with the bad, will lead to the overall loss of the situation. such as Amazon to book sales started the Dangdang, but also the first batch of China to enter the electric business industry, but because the development model is incorrect, the first declaration of profit has been at a loss, and once the expansion of the product line has begun to gradually reduce the book sales to the main.

At this point, the author believes that China's electrical business in the rapid vertical growth, should consider how the horizontal in-depth development, vertical development is very simple, have the development of the vision and quick and decisive character can, and horizontal development is required in the mature market to find opportunities for development, And can guide their company to seize this development opportunity and the road to unite into countless marketing network. This is precisely the lack of China's electricity business. China's electricity dealers are in a downturn, and many of them have fallen or scaled back their plans to expand their markets. From the market share of the first-tier cities to the strategic vision of the three or four or even lower cities, the 2013 Chinese electric dealers seem to have found a life-saving straw, but also aware of the importance of horizontal development, but simply to the lower urban expansion is still insufficient, Electric dealers still have to figure out how to be able to in the already mature one or two line city to carry on the horizontal expansion, just like the fortress after the attack of the solid work, the steady heart, the expansion can really make us become more powerful, and will not lead to "a recruit inadvertently all lose" situation.

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