Nowadays, domestic various kinds of high-end consumer places such as Western restaurants, cafes, Chinese restaurant, high-end restaurants, special bookstore, board games room, gymnasium, beauty salon, etc., have been competing to provide consumers with free Wi-Fi. But this is not a "free dinner". Consumers enter the shop, connect Wi-Fi, their mobile phone or tablet computer will immediately display the exclusive Wi-Fi home page, display promotional packages, corporate image ads, electronic menus, etc., consumers use mobile phones, QQ, micro-blog or micro-letters and other accounts to log in Wi-Fi, Merchants can through the Wi-Fi backend system to consumers QQ, Weibo, micro-letters such as the establishment of files, and its online trajectory, conduct search analysis, to lay the foundation for accurate marketing, and happy consumers will be "emotional feedback", using QQ, micro-blog or micro-letter automatically add powder for businesses to share consumer experience, thereby expanding the impact of business.
Now Starbucks, COSTA, Westin Hotels and other internationally renowned companies are in the layout of Wi-Fi marketing strategy, free of charge to provide customers with unlimited Wi-Fi wireless network access services. and the current domestic Wi-Fi marketing is also the wind, the concept of wireless city has become a domestic trend, operators, enterprises in the major urban consumption hotspots, scenic areas are laying Wi-Fi network to capture business opportunities to seize the market, Wi-Fi set off a new wave of internet marketing boom, manufacturing unlimited "money" Unlimited Wi-Fi business opportunities in Hangzhou, Shenzhen, Xiamen and other cities have put forward to create a "wireless City", Wi-Fi has become a domestic information construction boom, all walks of life to infiltrate the market to seek opportunities, the use of Wi-Fi launch ads, promote goods, build brands, small Wi-Fi contains unlimited Wi-Fi marketing for most people and enterprises are still unfamiliar, but in real life has been more and more enterprises and businesses to adopt this new type of marketing model, to targeted advertising and attract customers. Now, with the rapid popularity of smartphones and tablets, more and more people began to get rid of the shackles of wired, Wi-Fi internet access, and usually, Wi-Fi network than 3G network speed more stable and faster, the role, function increasingly prominent, has become the work of people, life, entertainment indispensable tools. Widely covered. Mobile Internet has been integrated into the lives of citizens, Wi-Fi coverage of eating, drinking, playing, music, travel, housing, health and other consumer places, anytime, anywhere, a full range of people to lock the life of the audience. Mandatory ratings, high memory rate. See brand display, answer questions online, interactive self-help, can enhance the user's memory. Target Audience CPM (thousand people cost) low, conversion rate is high. The target audience nearly 100% is to hold the consumer active group of smartphone, cover accurate, subdivide the people of the business circle, create high conversion rate, make target audience cost lower. Launch flexibility. The delivery mode of independent and flexible, according to the needs of the timing, fixed-point, fixed files tailored to optimize the promotion program. While the commercial value of the current global wireless City plan has not yet been fully explored, the business opportunities and effects of Wi-Fi hotspots are beginning to show. In the international market, Internet service providers such as Google, Microsoft, Yahoo and other companies are very enthusiastic about the Wi-Fi table, ready to move. Google was the first to announce free Wi-Fi for Virgin America in 2010, while Microsoft is working with Mobile advertiser Jiwire to provide free Wi-Fi at the airport and hotels, and Yahoo has been offering free Wi-Fi a year in New York's Times Square by the end of 2011. At present, Starbucks announced that in the United States nearly 10,000 cafes free of charge to provide customers with unlimited Wi-Fi access services, customers in the taste of the delicious Starbucks coffee life, at the same time, free access to a variety of free or paid websites, enjoy high value-added digital network services. This year Korea's Emart supermarket built a Wi-Fi "flying traderStore ", in the Seoul densely populated places fly everywhere, many users use it to send wireless signals to view discounted information, online purchase, promotion for a period of time, Emart sales increased by 157%. The Wi-Fi emart Flight Shop is made of Cheil, with a large hot-air balloon in conjunction with a wireless router that flies in Seoul densely populated areas, sending wireless signals, including public squares, shopping malls, and transportation hubs. See the hot-air balloon consumers will be encouraged to use the smart machine to connect Wi-Fi, and will automatically guide them to install the supermarket Emart APP, the application will provide the online store discount products and coupons. How to use Wi-Fi marketing? Czech foot in order to first, dare to use the latest technology enterprises to maintain youth. Therefore, how to make full use of Wi-Fi marketing technology, and then join the advertising push Service, publicity company products and services for the enterprise to bring considerable marketing revenue, has become an urgent business. Understand the current phase of the enterprise's Wi-Fi marketing. Nowadays, Wi-Fi marketing is divided into three stages: the first stage is the initial stage of Wi-Fi marketing, enterprises, businesses recognize the Wi-Fi network, but also to provide a free Wi-Fi signal to customers, but because of their own broadband problems, but also their own hardware problems, signal is not too good, The customer can not have a good experience, and every time to consult the staff password, experience is not very good; the second phase is to improve the way Wi-Fi authentication, Customer Self-Service access to the Internet password, in addition to the enterprise also provides a dedicated to support more than Internet, better Wi-Fi equipment (such as wireless routers The strongest routers emit Wi-Fi signals up to 1-2 kilometers, generally also has about 500 meters), so experience has further promotion; The third stage is the large data phase, so that Wi-Fi marketing system not only has the basic function of wireless marketing, but also increased the offline users of large data analysis, for different levels of customers, Provide different types of advertising display, but also for enterprises to provide search, analysis functions, similar to CRM (Customer relationship management software). Only know the current situation and will of the enterprise itself, can timely local conditions, determine the starting point of Wi-Fi marketing and investment strategy. Establish a comprehensive Wi-Fi intelligent Marketing system. If the enterprise itself can not establish such a system platform, you can ask the third party Wi-Fi router service provider to help complete the platform. A comprehensive Wi-Fi intelligent marketing system should at least do the following several major functions: 1. Establish a certification system, and can automatically record the identity of each customer information (including QQ, mobile phone number, micro-letter, etc.), the Internet information, and automatically jump Enterprise website (background can be set to address) 2. To establish a beautiful mobile phone version of the website, display enterprise products, services; 3. In the Wi-Fi system to establish a strong Third-party sharing platform (QQ, microblogging sharing, Renren, Tianya, etc.), interactive online comment exchange platform, so that consumers or fans in the intangible helpEnterprises to carry out word-of-mouth publicity; 4. In the Wi-Fi system to establish an inherent bulk SMS platform, can be a key to send business promotions, preferential information, to attract customers two times consumption. For example, an IT service provider of intelligent Wi-Fi platform, enterprises can use the intelligent Wi-Fi platform background data analysis of consumer behavior and trading habits, at the same time through the intelligent Wi-Fi marketing backstage automatic collection of customer information, and use QQ, micro-letter or SMS to similar customers targeted to push related product ads Let the customer through the hand of the mobile phone that can easily understand the information needed to improve the success of the transaction to a greater extent. To use geographical location for accurate advertising, segmentation marketing. We know that Wi-Fi has a useful function, that is the hot or geographical location of the characteristics, which carry out advertising services. Corporate advertisers can push ads by selecting specific geographies and hotspots, enabling corporate advertising to attract potential customers who are most likely to buy their products. At the same time, corporate advertisers can also be tailored to different geographical areas of special promotions or preferential activities, so that the delivery of ads more accurate, more targeted, can be customized to push the information to Wi-Fi customers, effective advertising. For example, the travel Service advertiser can target the airport, scenic spots set up Wi-Fi server, tracking hot target customer base, push their ads; coffee industry advertisers can be in coffee bar, restaurants and other specific Wi-Fi hotspot location, through the push option ads to understand and find the target customer base habits. Let the micro-letter and Wi-Fi combined, the outbreak of greater positive energy. Today, no matter what kind of marketing tools, technology, as long as with a large customer base of the combination of micro-letter can be hot up. For ordinary users, the use of micro-credit certification to obtain free Wi-Fi service is quick and easy, without asking whether there is Wi-Fi, the number of connection password, and for free Wi-Fi merchants, this can greatly save staff time costs, and easy access to a large number of target fans, It's a good thing to kill the birds. The earliest open commercial Wi-Fi marketing market Internet start-up companies-Tree Bear Network, their witown intelligent Wi-Fi marketing system has just made a major upgrade, the most eye-catching feature is a micro-mail Wi-Fi function, consumers do not need to ask the merchant Wi-fi password, Just send a message to the merchant's official micro-mail to connect Wi-Fi, which is undoubtedly a breakthrough innovation. Shanxi Linfen the largest city complex Jing Yue City also successfully operating intelligent Wi-Fi, customers if you want to be in the city of free internet access, just a key concern business micro-letter scanning two-dimensional code can, simple and convenient. As a result, the store passenger traffic is converted into micro-letter fans, the target customer quickly become a store of micro-letter fans, follow-up of the micro-credit marketing is also the logical. In addition, the creation of personalized portal (a Web login page) login Ads page, to enhance the Wi-Fi marketing function is also helpful. In wi-Fi account Login page and login Pop-up page can be placed on the business personalized advertising or market research options, but also for each hotspot of the merchant independent set up their personalized portal page, advertising. The establishment of Personalized portal advertising page, the benefit of the enterprise is specific personalized Ads page direct access to Wi-Fi users, so that users in the first time to contact the Internet business Advertising or market research options, can highlight the image of the business, but also a good way to market research.
