In a few short years, smartphones have dominated. When people say "mobile phone" has been the default is "smart phone", other phones to be dubbed "function machine" to carry out special instructions. In the three or four years of smart-phone development, the new and old forces change, the world's mobile phone arena has also undergone great changes, the most obvious is that Nokia almost quit, Samsung began to decline, and China's domestic brand smartphone has sprung up.
Once, speaking of Chinese-made mobile phones, not "mobile phone fighter" is "the most like Apple's cottage machine," when the Shenzhen Huaqiang North is the epitome of Chinese-made mobile phones. Now, Huawei, ZTE, Millet, Lenovo, Cool faction, the Charm clan, Oppo, and so on behalf of domestic brands not only in the domestic market dominate, but also to the world stage, and the new generation of a plus, green orange, hammer and so on are gradually mature, rebels also in public to express the ambition to surpass Apple.
Timing, domestic mobile phones are in the best of times
The Times to create heroes, domestic brand mobile phone rise is no exception, we can probably find a few opportunities:
First, at the end of 2013, the Ministry of Industry issued a 4G license, and the early arrival of China's 4G era, so that the domestic information industry to catch up with the international wave of mobile broadband, domestic mobile phone companies have been with the international mobile phone giants the opportunity to compete in sync, or even because of the proximity and The first half of the 2014 cool in the 4G mobile phone market lead is the best example.
Second, the He Senliang of yoga, if there is a strong giant to lock the market, other companies will be difficult to get the opportunity to the fore. However, in 2013-2014, mobile phone giant Nokia fell from the peak speed, the world mobile phone market pattern was completely rewritten. Nokia's decline has provided ample market space for domestic handsets, and HTC and Apple's battle patents have made mainland handset makers Yuwengdeli, Nokia, HTC and Samsung's free market share in the Middle Ages as a haven for domestic handset brands.
Also, the manufacture of mobile phones was once a high-tech industry, but now it has become the arena of capital, the modular design and production of mobile phones to make Chinese manufacturing occupy all aspects of the advantages of this scene and the history of the home appliance industry is very similar. At the same time, because of the development of smartphones, domestic computers, communications equipment and other enterprises with full technical strength of the enterprise has a cross-border innovation of competitive strength, so that domestic brands with Apple Samsung with the ability to compete with Taiwan. Huawei, ZTE, Lenovo and so on, and Lenovo acquired Motorola Mobile phone is the icing on the cake.
In fact, there is information that China from 2008 to 2012, Research and development investment doubled. On the contrary, the European Union and the United States barely increased after 2008 years. Today, China's research and development total investment has surpassed the EU's 28 member countries ' total investment in research and development, and most of the technology companies that invest in research and development in China have entered the smartphone market.
Geography: Local is the basis of the rise of domestic brands
Over the years the development of various industries have told us that domestic enterprises as long as the domestic market dominate, a firm footing can gradually seek international markets. China has the world's largest telecommunications market, the number of 1.4 billion people is the largest capital, first "Fori", and then Eat "Waterloo", then you can take the world, Huawei, ZTE's communications equipment, Lenovo's computer is the case, the smartphone market is no exception.
Data for the card: According to IDC's latest forecast, global smartphone shipments in 1.3 billion units, and the Chinese market will reach 360 million units, has surpassed the United States total population figures, more than the U.S. smartphone shipments is a ripe. According to Strategy Analytics's statistics, Chinese manufacturers already have a 38% share of the global smartphone market, more than Samsung Electronics and Apple's combined market share.
Statistics show that eight brands in the domestic market are fiercely competitive, Samsung and Apple share in 28%, while the other six domestic manufacturers accounted for more than 50% of the proportion, and the proportion is rising. Huawei was third in the global market in 2014 for three consecutive quarters, making China, South Korea and the US, the world's leading smartphone leader, certainly inseparable from the performance of the Chinese market. Domestic smartphone manufacturers are the first to seize the Chinese market, and then to the international grab food, today's millet is the same routine.
People and: "Domestic" and "mobile phone" into the best hot topics
Domestic mobile phone This term so that "people and" to achieve, but also the domestic smartphone manufacturers in the last two years the rise of important reasons.
Domestic representative of the status quo, and now every international trade situation changes, the rise of protectionism in all countries, and the Chinese government has to spare no effort to promote domestic and foreign, such as high-speed rail, and the Government of the LTE of the 4G license in advance of the release and preference is a clear manifestation of this trend. In the early 2014, the national leaders to visit Europe, inadvertently revealed ZTE mobile phone so that the entire domestic smartphone industry excited, but also led to the social identity of domestic brands.
Mobile phone represents the manufacturing, although not what High-tech, but the total than textiles, oil to appear high-end atmospheric grade, so, a time mobile phone has become an important international exchange of gifts. For example, Russian President Vladimir Putin gave the Chinese leader a Russian-branded mobile phone, and China's leaders are more enthusiastic.
At the September 2014 summit, ZTE was presented as a gift to the world's safest mobile phone. In December 2014, China and the South Pacific summit, the multinational leaders received the gift of Huawei Mate7 mobile phone as a national ceremony, even by international public opinion, this is a rare enough to PK Apple, Samsung's Chinese mobile phone. Thus, the so-called low-end image of domestic mobile phones is being completely changed with the appearance of a series of international high-end occasions.
At the opportune moment, the domestic handset brand has obtained the best development opportunity, also realized the so-called "the curve overtaking". Of course, this transcendence may only be quantitative, from the global market, Apple, Samsung, etc. continue to lead the high-end direction, research and development gap is also very clear, domestic brands to really complete the challenge, there is a long way to go. However, since the mountain is there, mountaineering as long as unremitting efforts, there is always the opportunity to conquer, I would like to this article for domestic mobile phone groups cheering cheer!