Wing Lung Loan CEO constructed: Peer-to-peer Development faster than expected

Starting April 23, near the perplexed Wing Dragon Loan CEO constructed to Shanghai, Wenzhou, Fuzhou and other land all the way to visit, a lap down, he found Peer-to-peer network loan (network point to point of the way of borrowing) has exceeded the expected speed, so he elevated the wing Dragon loan expectations. At present, in more than 300 cities across the country, the wing-long loan coverage of more than 100, to the end of this year, he hopes more than 200.

"This year, we want to do more than 500 million of the loan scale." "Constructed judge, this year Peer-to-peer network loan will continue to maintain high-speed growth, he would like to borrow offline promotion will be the scale of the company to a higher level."

In addition to the Wing Dragon Loan, Pat Loan, everyone loan, Yi letter, etc. are also recruiting. At the end of 2012, everyone loaned together with friends to form a group, the latter is focused on the offline financial services companies, integration, the staff reached more than 1000 people. After the establishment of the new company, everyone will lend Peer-to-peer business model to the offline, through a strong marketing team to promote business. A PAT loan that insists on light platform mode will also accelerate expansion in 2013.

The Internet industry's "only fast-breaking" truth will extend to the various segments of the industry concerned, lest in this new round of "happy enclosure" to lose the opportunity.

At the end of 2012, an analysis report by the Securities and security company revealed that more than 300 peer-to-peer network lending platforms are currently available nationwide. 2012, the entire industry loans amounted to 20 billion yuan. In accordance with the industry in recent years, 3 times times the growth rate to estimate, at the end of 2013, Peer-to-peer Network loan platform of the transaction size can reach 60 billion yuan.

In the current market size of 20 billion yuan, in addition to the letter (with the exception of peer-to-peer loans business) has 5 billion yuan in the loan amount, the other Peer-to-peer loan platform mostly within 500 million, very few of the size of 1 billion.

At present, the entire Peer-to-peer network loans have large and small enterprises nearly 300. According to the industry's public statistics, now, every day, a new Peer-to-peer network loan company was established.

"Now, the whole market is just beginning to flourish, all the families have just started, the pattern is undecided, each has a chance." "Long-term concern Peer-to-peer network loan industry Cufe Law School professor, Financial Law Institute director Huang April 25 in an interview with reporters.

Rapid expansion

"In May, the city of Beijing will be paved with 5 districts, each of which will be staffed by 8 to 10 people, with more than dozens of people in areas with more business." Bujiang, head of Beijing operations Center, told reporters that by the end of this year, all 16 districts in Beijing would be fully equipped.

The expansion plan of the wing Dragon loan is based on constructed's judgment of "the rapid development of 2013 years" for Peer-to-peer network loan platform. The majority of people using peer-to-peer loans are those who borrow money from offline platforms. In the eyes of lending companies online, these individuals are less able to repay their loans and have higher risks.

But that is not the case. "Offline loans tend to take into account the individual's ability to repay, with little regard for the repayment ability of the entire family." Constructed said, in fact, many lenders have a strong repayment capacity of the family, but offline loans operating mechanism so that these people can not borrow money, this gives Peer-to-peer network loan platform opportunities.

Like the wing-long loans, peer-to-peer network lending platforms are invariably selected offline expansion. The letter of advisability, established in 2006, has established a strong national cooperative service network in nearly 100 cities and more than 20 rural areas in the country. By the end of 2013, the letter was expected to increase by one-fold. At present, in the letter more than 20,000 employees, more than 10,000 people specialize in Peer-to-peer network credit line promotion.

Two years ago, the letter also tasted "sweetness" from the rapid expansion of the line. At present, the letter has 400,000 ~50 million credit customers, the amount of credit reached 5 billion yuan, which is far ahead of other Peer-to-peer network loan platform.

In addition to offline promotion, its own platform operation, Peer-to-peer Network loan platform also take the "benefit of sharing" strategy to absorb other Internet traffic. Loan Advisory Service Platform 91 Financial founder Xuzey told reporters that 91 financial clients will choose to credit loans. At present, Peer-to-peer network lending platform for the relatively low loan conditions, and to buy a platform for the Commission is also relatively generous, timely settlement, compared to the popular shopping platform.

The Business-to-business trading platform HC NET has 120,000 members, many SME owners have a strong demand for loans, but before the bank, microfinance companies are difficult to meet, which part of the demand for everyone to lend. In one year, the HC net has about 3,000 customers from everyone loans to seek loan support, to each customer average loan of 100,000 yuan to calculate, this to everyone credit to the amount of loans to 300 million yuan.

"We are working with banks to launch credit cards for small micro-entrepreneurs, and banks will not give back to domestic helpers, but Peer-to-peer network lending platforms will be repatriated," he said. "HC Network Financial Department general manager Shun Chunming said, many business-to-business platform because of the business situation more understanding, risk controllable, so, Peer-to-peer network loan platform is willing to find them to find cooperation."

In the huge financial cake, to the market segments of the Peer-to-peer network loan "unlimited prospects." Pat Credit Brand Director Zhuchang introduced, bank credit for large enterprises, and the business sector occupies the largest proportion of small micro-enterprises, these enterprises often from the bank to borrow money, Peer-to-peer network loan platform to some extent to meet these "just need."

According to an analysis of the securities of China, from the demand for loans, the medium-scale, stable business, mortgage-backed enterprises can obtain bank loans, interest rate of 6% to 10%. The vast majority of small businesses and individuals can only get private loans or small loans, interest rates over 20%. The middle 10%-20% loan market is still blank. and Peer-to-peer network Loans just fill this gap.

In concrete operation, these Peer-to-peer network loan company is in such interest rate range "nuggets". According to the net loan home, the National Letter securities collation of data, September 2012, the annual return on all loans for 11.85%, Red Ridge Venture is 11.14%, 365 easy to loan is 22.28%, 808 credit is 24.99%, e-speed loan is 19.41%, Wenzhou credit is 11.71%, Other smaller Peer-to-peer network lending platforms offer higher annual returns, some even up to 30% per cent. Not only that, in order to win the competition, many Peer-to-peer network lending platform to the "capital preservation" or even "capital preservation interest" preferential policies. Such high returns are undoubtedly a rare and good business for those investors.

Differentiation

"No access threshold, no industry standards, no institutional regulation", the "three without" principle makes Peer-to-peer network loan industry like a horse without "reins", running around also encountered a lot of bumps.

Industry insiders believe that Peer-to-peer network loan platform should only do information flow distribution, and should not involve security, debt, but some Peer-to-peer network loan platform in order to attract more borrowers, to do a guarantee and transfer of debt. Between the original Peer-to-peer network loan platform, the creditor's rights are between the borrower and the lender, and the platform will turn the creditor's rights into the lender and the platform, the borrower and the platform.

Faced with such a situation, some Peer-to-peer network loan platform began to make a different choice, some left to go, some to the right. From line to line, there is no guarantee of the angle of division: Pat Loan is unsecured online mode, wing-long loans are unsecured, wired under the model, Red Ridge Venture is guaranteed online mode, the letter is guaranteed under the line mode.

It is understood that the company was established in 2008, the total turnover of 5 years amounted to 400 million yuan, the lender is 1.2 million, the borrower more than 40,000. At present, the monthly volume of racket loans is about 40 million, the highest credit line from 200,000 to 500,000. However, in any case development, Pat Credit has always adhered to the "most authentic" platform model, only responsible for information flow, does not involve the transfer of debt and collateral.

While the wing Dragon lends itself to the flow of information, it lays out its own offline team to reduce the risk of default between loans. The trading information of the wing Dragon loan mostly realizes on the network platform, the concrete customer service, the marketing all use the local, the cooperation means of the city.

In all Peer-to-peer network loan platform, at the same time with the guarantee and offline mode of the letter, is no longer a pure peer-to-peer platform, it has a huge offline team, there are many financial products, more like a mobile "financial institutions." At present, the letter has a variety of business. According to this letter, the appropriate staff, Yi-letter products are mainly divided into two parts: one is the general benefits of finance, the main business is Peer-to-peer network loans, with nearly 10,000 employees to provide services, and the other part of wealth management, both the appropriate letter of their own research and development of products, but also sell securities, funds, PE launched financial products, The sales staff in charge of this business are about 3,000. In addition, the letter also has more than 100 people to develop their own wealth management products.

At present, Peer-to-peer Network loan platform of the average loan amount of about 100,000 yuan, borrowers are often small micro-business owners, this and microfinance companies of hundreds of thousands of to millions of of the scale is still far from. "Unlike other financial institutions, the Peer-to-peer network loan industry customers are mostly consumer, start-up capital requirements." "It will extend from the customer demand chain up or down," said the director of the Trust PR.

Recently, the letter has launched a white-collar elite for the personal credit platform-pleasant loans, monthly income reached 4000 yuan of white-collar workers can apply for personal credit loans.

"We want to open up individual users, before the trust Peer-to-peer platform, mainly small micro-business owners, these accounted for more than 50%." There are not many white-collar users in the city, but the market is of great value. A letter-telling employee told reporters that the annual interest rate for the product is 17%, which is cheaper than 18.5% of the credit card. The "pleasant loan" of the letter is directly competitive with the "current loan" from Standard Chartered Bank, whose loan crowd is also a white-collar city.

In addition, it has been engaged in microfinance intermediary services earlier, and is currently operating on a larger scale. In the future, Peer-to-peer network lending will become one of the main platforms for microfinance, and, of course, this process will take a long time.

However, Huang believes that the letter is to extend the business to guarantee, wealth management business, no longer a Peer-to-peer network loan platform. Such business expansion is not a Peer-to-peer network loan platform development Path.

Huang has repeatedly said that Peer-to-peer network loan platform needs to adhere to the "three not" principle: do not absorb, do not lend, do not guarantee. At the current stage of the development of the industry, do not introduce controversial financial planning or transfer of debt products such as the package, do not touch the legal red line, also do not break through the policy baseline, so as to secure the development of the environment.

How to control risk

In fact, Peer-to-peer Network loan industry development is only two or three years. 2006, the establishment of the letter, the establishment of the 2007 Wing Dragon Loan, 2008, the establishment of the PAT is the first batch of loans. Since 2010, Peer-to-peer network loan platform has sprung up, such as everyone loans, e-speed loans, easy loans 365, Sheng online. and 2011, micro-credit network, China Treasure Investment, search and loan and other new platforms are emerging. After these two years of rapid development period, to 2012 years, the entire Peer-to-peer network loan industry is known to the public.

The birth of things will face the "wind and Rain" test, Peer-to-peer Network loan platform is no exception. Previously, gold, easy nets, Aetna excellence, such as Peer-to-peer network loan platform has exposed the "volume of the Run" news. The establishment of less than 1 months of the public Credit network also unfortunate collapse, but also to the development of the Peer-to-peer network to cover a layer of shadow.

Constructed said, Peer-to-peer Network loan industry entry threshold has been formed, new entrants need to have more resources to survive. Because, the Internet drives, the platform effect is obvious. A Peer-to-peer network loan platform, the lack of sufficient size of the lender, the borrower groups need to accumulate for a long time, rather than a temporary marketing. The group of lenders and borrowers will choose a mature platform.

The threshold of Peer-to-peer network loan industry is the construction of risk management system. "The director of the letter of Trust told reporters that the letter set up a team of hundreds of people to carry out risk management to protect the interests of borrowers." For borrowers, the biggest risk is platform risk. For the platform, the credit rating of the borrower becomes the key.

At present, Pat loans to Taobao sellers to provide loan services, and for integrity, Zhuchang told reporters Taobao on the "Enterprise Evaluation standards", such as crown, star, etc., this peer-to-peer network can be directly used as a standard of evaluation.

In addition to Taobao, Beijing-east and other electric platform cooperation, as well as access to the national Third-party Credit System, the use of the Internet to accumulate large data to identify risks, this will be Peer-to-peer network loan development direction. However, at present, the domestic implementation of the real-name real-name social network is not developed, Renren also failed to expand from the campus market to the general public, and positioning in the urban white-collar net is only a flash in the pan. The scale-free social network is also a bottleneck in peer-to-peer lending.

Huang said, Peer-to-peer network loan platform, online and offline auxiliary registration can be, the loan items under the audit can also be under the line. However, a peer-to-peer platform can not touch the funds, and the borrower, the lender to form a creditor relationship, because the creditor relationship can only be between the two.

How to do risk control without guarantee and transfer of creditor's rights may be used for reference. At present, the Wing Dragon loan charges include three kinds: first, 4% platform service fee, the second is to do the adjustment (due diligence) fee, this adjustment fee is dozens of yuan to 100 yuan, for customers home visits. The third is 1%~1.7% 's monthly, which is paid to the borrower.

According to constructed, the current wing-lung loan platform will receive 4% platform fees, of which 3% let the offline cooperation operators, the other 1% for risk provisioning retention. The fee is also paid directly by the borrower to the operator. In this way, operators are willing to cooperate and be better able to do due diligence and reduce the risk of non-payment by borrowers.

"Our rate of bad debts has been kept under 1%. Constructed told reporters that the wing-lung loan to take home visits, the investigators will photograph the borrower's family photo, as well as other families living environment photos. This form of deterrence, to a certain extent, to reduce the borrower's credit risk. In the same line, the carrier will form a creditor relationship with the borrower. If the borrower does not repay the money, the operator can also take it to law, so there is a clear creditor relationship, the risk will be reduced a lot.

"Pure online Peer-to-peer network loan platform is still in the incubation period, the brand is in the stage of cognition, the expansion of the platform has not been to the outbreak period." Constructed said that in the future, Peer-to-peer network loan industry is the brand to win, who has good credit and reputation, can quickly expand on the Internet.

The Great Wall Securities analyst Huang that the Peer-to-peer network loan platform because of participation threshold low, the channel cost low, expands the credit line the scope, this to some extent compensates the bank credit blind spot, will become the third party to pay, the Ali small loan outside the third kind of "the Network new financial market".