With a potted plant to rely on emotion, intelligent potted garden to do the upgrade

"The tricky to destroy Flowers" is estimated to be a lot of young people's expertise, to raise a basin of dead an estimated many people have experienced. Smart hardware has infiltrated many areas to make life simpler. Can the market of flowers be rebuilt? Foreign intelligent Potted Click and grow is said to sell well, smart vegetable machine Niwa in Kickstarter also raised 100,000 of dollars. Domestic Weimang Technology this year made an upgraded version of similar products, named after the garden, hardware in fact and Niwa closer, but the plant is not vegetables, but flowers.

In general, Flower's death, 90% is because of watering, light, temperature three factors caused. So after the garden from these three factors, through the sensor, accurate measurement of plant growth environment, you can control the error within 2%, to help flowers healthy growth every day. At present, the rear garden hardware has been iterated 5 times.

Plant experts in the team screened more than 190 flowers, tested 92 plants, and now initially screened 25 flowers, mastered the growth rules of these flowers and established a culture model. Founder Trialon told 36 Krypton that a generation of products might pick 10 of them, and that the latter might be voted by the user to pick the favorite plants, the team to experiment, and develop the model.

The reason is that the back garden is an upgraded version of Click and Grow, but also mainly because the software can do remote monitoring, real-time reminders, intelligent adjustment conservation strategy, but also into the virtual nurturance, emotional social factors, such as you can keep the flowers to share with friends all together to cultivate, Help friends raise flowers or ask them to take care of your flower. Through these, to deepen the reality of emotion. Think about it, let your goddess know that you so carefully plant a flower to send her, it is estimated that the goddess moved under the bar.

Previously, their products have been in the roll-call preheating, at that time with the name of Bitgarden, at that time received 700+ attention, 100+ feedback. "In the United States, flowers are already a 35 billion dollar market and the time has come to change," said Bryan Burkhart, CEO of Bloomthat, an American flower courier company, who invested 2 million dollars in February this year. The scale of China's flower market has now reached 120 billion, after 2012, there have been roseonly, Beast pie, Flower flower shop, such as a number of internet flower brands, of which, roseonly 1.5 financing four rounds, the valuation has been over 100 million U.S. dollars. Although the business of the backyard is still very different from these flower brands, it is possible to take a slice of the market if it is able to tell a moving brand story like Roseonly to attract a new generation of young people.

Smart hardware wave, when everyone in the light bulb, socket, hand ring, such a small and beautiful single product also has the opportunity to survive. such as the rear garden products, it looks very inconspicuous, but in fact, and air purifiers are not one-time, follow-up can continue to sell seeds and peripheral supplies.

If other funds and resources companies also fancy this market, how to do after the garden? The intelligent potted plant is actually the internet and the cross boundary product of the botanical world, if do come out itself is the Doorsill. However, this threshold is certainly not absolute, because from the product to the user successfully planted a potted plant, still need three months of time, this period is also difficult to eliminate the risk of being shanzhai, so in advance to establish a brand, tell a dozen moving brand story, is quite key.

In fact, the contact or the garden team has been quite a long time, they have been studying the possibility of selling seedlings, but logistics is also a problem. Welcome to the research in this field of child shoes with my micro-letter (Fuxiaoyunpiaoyapiao) or mail (syq#36kr.com) discussion.

Recently, the backyard is also making angel rounds of financing, interested investors can contact them.