Without the price advantage, the wine electric business depends on what survival and development?

　First ask a question: If online shopping is not cheaper than offline, then you will not buy alcohol on the internet?

The electric business platform is bigger, also does not have at home the physical store consumer to feel at ease. Logistics distribution faster, it is also difficult to meet the consumption of drinking. Line up and down a single again convenient, leaving the PC end is not easy to do, after all, the mobile phone client payment is far from a good enough. Nevertheless, the development momentum of the wine electric business is still very good. Why do consumers buy drinks online? So, there is a question worth thinking, the price advantage of wine dealers can continue for how long?

As for the price advantage of the liquor dealers, this is not to repeat. In the wine net Guo Dabao view, liquor electricity dealer's price superiority will be getting smaller, the influence factor has the following five points:

First, the supply of goods. In the three public consumption restrictions of the sudden blow, consumer demand has plummeted, liquor market even appeared price upside down phenomenon. Traditional dealers in order to digest inventory, activate cash flow and loss of goods, which for the liquor-dealers to provide low-cost sources. After last year's digestion, traditional liquor dealers inventory pressure reduced, during the spring Festival liquor prices also slightly rebounded. The purchase cost of liquor-dealers will improve.

Second, the traditional channels to continuously promote the flattening process, the cost of compressed channels, will gradually narrow the price gap with the liquor dealers. Wine industry channel Integration is the general trend, large terminal chain direct stores in the cost control has been similar to the electricity quotient.

Third, liquor companies in order to maintain the stability of the terminal price, the price of electricity dealers will be regulated. The future wine enterprises will certainly increase the price of goods, limit the terminal price, and so on, increase the control of the electricity business platform, or even their own involved in the electricity quotient to establish price benchmarking. Some people in the industry said that the annual sales of alcoholic drinks, not as good as Wuliangye a large dealer combined. The article comes from the Wine network liquor dealers now sales share is far from the traditional channels to contend with, so the liquor companies face the electric trader's attitude is still cautious wait and see, the protection of traditional channels.

Four is the wine electric dealer has been playing the role of cleaning up the edge of inventory, basically divided into two kinds: either the little to be used as a clearance to dump goods, or to burn money to expand market share. Liquor dealers after the price war, the future competition gradually stabilized, there is a further increase in the internal demand for profit level.

Five is the liquor industry after the situation has been better, wine enterprises to develop new channels of urgency to slow down, the industry's attention to wine dealers will be weakened. At the same time, liquor companies to the power of the channels of attention and support efforts will be weakened accordingly.

In addition, liquor dealers in the new product promotion performance is not satisfactory. Originally the appearance of young wine almost let the Wine electric dealer became the exclusive channel, unfortunately, young wine is just a gust of wind, rely on the electric business can not afford a new brand sales. 13 is an opportunity for the development of wine dealers, liquor companies under the pressure of sales or strategic considerations have to exert power, but the liquor dealers hand over the report card is not a bright eye, not enough to eliminate the wine enterprise "Troming" mentality.

How important is the price advantage of wine dealers? It is evident from last year's 11 sales figures. It is said that a vertical electric dealer sold 220 million in two or 111 days last year, but the entire wine electric business channel, including the vertical electric and the platform electricity Dealer's total liquor annual sales also is only in the tens of billions, the double 11 sales proportion and the annual sales volume obviously exists the serious imbalance, is by the low price superiority to win the sales blowout. This kind of low price promotion will only aggravate the labor intensity and the logistics pressure of the electric dealer staff, and damage the user experience. Promotion of the normalization of the result is necessarily not to promote, liquor dealers need to find other competitive advantages to replace low-cost labels.

The development of the liquor electric business, one is the industry encounters the cold, the new channel receives the attention. Second, high-end liquor sales plummeted, the public consumption as the next round of competition, and the three public consumption restrictions almost affect the electricity business channel. Wine electric business development period is also the adjustment period, the original can rely on low prices in the gap between survival, but to continue to develop, it is necessary to withstand wine, traditional channels and the increase in their own operating costs brought about by the pressure. Generally speaking, the low price advantage of the liquor electric power is not sustainable, only is the development strategy of the stage. Now the wine electric dealer has come to the spotlight lamp, awakened the traditional channel.

Then the question comes: without the price advantage, the wine electric business depends on what survival and development?