World Cup hot midnight online shopping

Affected by the World Cup in Brazil, the domestic midnight net purchase consumer blowout, of which 90% of buyers for women. In this regard, industry sources said that due to the different time zones in Brazil and China, men watch midnight or hyped hot women online shopping an important reason for the increase.

Although the Brazilian World Cup semi-finals are hot, but for most women, who won is not important, brushed boyfriend, or her husband's credit card, online shopping their favorite product is king.

In mid-June, with the official opening of the quadrennial World Cup in Brazil, various major e-commerce operators in China started various types of marketing campaigns in the wake of the World Cup. Reporter found that compared to Lynx "tongue on the World Cup", Jingdong "Carnival Football Month" and other comprehensive e-commerce platform launched universal promotions are different, the country's first social maternal and child e-commerce Beibei network is oriented Maternal and child, women two segments, directly launched the "Parent-child World Cup" as the theme of targeted activities.

Beibei network, according to market sources, the World Cup looks like a man's world, but it is a woman's paradise. According to recent statistics, at the beginning of July, the sales of Bereh's entire network increased by 500% compared with the same period of last year. 90% of the purchasers were females, and the number of women registered nearly 5 times of the previous month, setting a record high.

Reporter learned from several other e-commerce platform, during the World Cup, the site activity was significantly higher, site sales have varying degrees of growth, and in the sales of goods, cosmetics, apparel, food and other commodities sales the most popular, in addition, 3C products is also one of the largest consumer goods.

Beibei network market sources said that the current Beibei network sales of the most popular products in addition to milk, diapers, cosmetics, women underwear and baby summer mosquito commodity orders more. Among them, in terms of milk powder and diapers, the total orders for imported brands are nearly two times that of domestically produced ones. In terms of population distribution, Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen ranked the top five cities in terms of volume. Wuhan, Suzhou, Nanjing and Hefei followed four major cities.

Industry insiders said that as the semi-final of the World Cup continues, the domestic "her economy" or will be fully broke out, while for women, maternal and child vertical e-commerce, it will be a rare opportunity for the Nuggets.