Wu: How to choose the right keyword

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Some people say that the veteran is also more difficult to choose, although this is not wrong, but veteran is always veteran they have the quickest way to decide what keyword is the keyword we need. I do not like to talk about virtual things, rhetoric, can write a lot of words, see the end do not know what to write something, I say something real. Veteran is how to choose the key words.

First we come to understand what is the keyword, the keyword divided into several categories.

General keywords are the core of a website. For example, the core keyword of my blog is ningbo seo, sell weight loss drug site, the core keyword is weight loss medicine and so on. This is what we call the core keywords, also called target keywords. Another is the long tail keyword, or take me this blog to cite examples, the long tail word should be Ningbo seo training, Ningbo seo services, and so on, weight loss medicine long tail should be: what kind of weight loss medicine effect good? The cheapest weight loss medicine and so on. Understand what is the key words, we say veteran is how to choose the keyword.

As I said above, veteran general will be the entire site analysis is very thorough, and then all can think of all the keywords listed in a book. Remember that all the keywords, regardless of the core or the long tail, all, as long as you can get. After listing, we will choose the key words, how to choose, this time the tool is very important. What kind of keyword is the most effective, and less competitive, high conversion rate. This is a technical work, in fact, it is not difficult to have good tools. Home we will use a few tools here. 1.http://index.baidu.com Baidu index 2.http://www.google.com/trends Google trend 3. Google Keyword analysis tool https://adwords.google.com/select/ Keywordtoolexternal pass above three tools specific analysis keywords, to the next step of the screening. This time, for example, if the site has 10,000 keywords, we can only leave about 1000.

To 1000 or so, we need to further screening, at this time, this work is more complex, we have to the 1000 key words to observe one after another, mainly to see the following aspects. The first competitor has how many, this is more important, because your 1000 keywords to us is more valuable, some hot words we may delete here. For example, sometimes some keywords do go up, although a lot of traffic, but the conversion rate is not high, these words are not what we want. These words are to be removed. In addition, we put some competitors are very many, although the conversion rate, these words can also be considered to remove, because the opponents are many, do SEO, and can not quickly do up. This is not the word we want, it is recommended to remove it.

The third step, after the second step, we can probably select 100 or so keywords is what we need. However, this is only to determine the key words, these words exactly how much flow, conversion rate, we do not know, so the third step, we have to the conversion rate and flow of these keywords to test. How are we going to test it? Here we need a tool. is GG's AdWords, AdWords is really a good thing, he can test whether this keyword is useful. Of course there is some skill in it. AdWords Inside advertising language is good or bad, directly determine the amount of traffic and conversion rate. At this time, when writing advertising language, also need to do a test, usually we call the AB test, we can try to write two advertising language, and then put together, to see which ads have a high click rate. Find out why. And then leave a high click on the advertising language. Through this link, we can probably determine that 50 or so keywords are the words we really want.

The last 50 words are the words we want, usually have the following characteristics, high flow, high conversion rate, the competition is not high. Now we know how the veteran has chosen the keyword.

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