Yahoo closed four services focus on core products

Yahoo announced on Wednesday that it would close Shine at the end of this month with Xobni, Yahoo Voices and a human-search engine for its e-mail address book.

Most people are not familiar with Yahoo services. Since Marissa Mayer took over as CEO of Yahoo more than two years ago, she has swiftly closed some of its less-than-Yahoo audiences, including Yahoo Deals, social calendar service Upcoming and children's channel Yahoo Kids and others. Meyer said at the end of last year that she plans to slash Yahoo's product line to make Yahoo focus on its core business and rejuvenate.

Shine, a women's site, is similar in style to a women's magazine and relies heavily on running various types of advertisements related to women's goods, ranging from cars to a variety of trendy cosmetics. Shine offers women a wealth of services including advice on raising children, sex, health, diet, exercise, career, hobbies, fashion, beauty and how to do housework, and even provides astrology forecasts. Jay Rossiter, senior vice president at Yahoo, said on the light blogger Tumblr that Yahoo Beauty, the new digital magazine released by Yahoo last month, will fill in part of Shine's loss after it was closed Advertising opportunities.

In June last year, Yahoo completed its acquisition of the Xobni e-mail address book for just over $ 48 million in cash. Although not getting a very high purchase price, this transaction is still a good result for Xobni. The company has sold to several companies, but only Yahoo has raised the highest bid price. Given that Yahoo has a strong e-mail product, belonging to Yahoo is Xobni's most reasonable destination. Jeff Bonforte, chief executive of Xobni, is now in charge of Yahoo Instant Messenger, one of Mayer's right-hand man and right-hand man.

However, while some services are being shut down, Yahoo is still acquiring smaller, innovative companies and launching new mobile applications. For example, Yahoo has previously launched Yahoo Weather and Yahoo News Digest, a news-reading application.

Yahoo announced the closure in April this year, including social calendar service Upcoming, group buying service Yahoo Deals, notification services Yahoo SMS Alerts, children's channel Yahoo Kids, Yahoo Mail and Yahoo Messenger Yahoo! Messenger. At the same time, Yahoo also announced that from June 3 began to close the old version of Yahoo Mail service, users will be moved to a faster, easier operation of the new Yahoo Mail service. (Loudly)