Yahoo now begins to woo YouTube content providers

YouTube currently dominates online video, and few companies can challenge it, making it a powerful bargaining power when negotiating with content providers. For example, machinima, the biggest gaming video provider on YouTube, has 321 million subscribers, creating 48 billion visits a year for YouTube, but has long struggled on the losing line because nearly half of its revenue has been taken away by YouTube. But the situation may be better this year, as Yahoo tries desperately to kill the video.

Yahoo is in contact with some of YouTube's most watched stars and programs to lure it into its own video site (not knowing whether to refer to Yahoo screen or something new), according to Re/code, a person familiar with the matter. The move is said to be officially launched within a few months, targeting YouTube's vulnerability to a split-share ratio. Yahoo promised to these content providers that it would provide economic rewards over YouTube by increasing advertising revenue or offering guaranteed advertising. In addition, Yahoo will also provide partners with additional marketing resources for video content, such as the opening of a huge web site Yahoo traffic, or its share of advertising sales capabilities and so on. And this cooperation does not require the cooperation to sign any exclusive agreement.

Under MUI's leadership, Yahoo launched a series of procurement actions in the video field last year, such as the attempt to buy Hulu and Dailymotion (dubbed "the European version of YouTube"). Although the two major acquisitions were fruitless, the acquisition of some medium-and-small media companies was plentiful, with only three Quikio, Evntlive and Ptch announced at the end of last year. Now these companies are basically shut down the business, personnel have been integrated into the Yahoo's own video team. In addition to acquisitions, Yahoo also tried to have both business innovations and improvements, including last September's launch of the Yahoo Screen mobile end, and attracted ABC star anchor Katie Couric to provide programs.

According to a video producer who has already accepted Yahoo's offer, setting up a video platform Yahoo Screen is Yahoo's first move (the site was revamped in 11 and has been tweaked for several years), and now (the content of the platform) is the second step. But while Yahoo is experiencing a hunger for content, it does not seem to fully mimic the path of YouTube's platform. Now that users upload 100 hours of video per minute on YouTube, the most serious problem is not content shortages but content overload. Yahoo hopes to get out of a select route, by moderately increasing human intervention to screen out professional, user-like content, relative to YouTube has been adhering to machine screening.

According to another source, Yahoo plans to further open the platform in a year's time. It is rumored that Yahoo is now preparing a new content management system, and of course it is possible to directly buy off-the-shelf services such as Vimeo.