Year-End inventory which keywords will detonate 2015 internet

Guide: Near the end of the year, the major media favorite thing to do is year-end inventory. So science and technology foreign media BI, invited Macquarie Nomura Group (Macquarie Securities Group) analyst Ben Schachter predicted the 2015 will detonate hot Internet keywords.
Internet of Things

Next year is believed to be the internet of things to take off the year, people in daily life in contact with a variety of equipment and devices will be placed sensors and smart chip trend will become increasingly obvious.

Schachter believes that in 2015, we will be witnessing connectivity to "virtually all areas of the economy", including home automation, transportation and health care.

Big Data

Big data, is the current fiery popular word, meaning enterprise-class users to analyze the new channel of massive data. Specifically, traditional mainstream software tools are unable to analyze large volumes of data, and today, with the help of new tools, companies and companies are able to use mobile phones, management, processing and integration within a reasonable amount of time to assist in the more aggressive execution of business decisions.

Schachter says big data will continue to dominate the market and that enterprise-class users will be increasingly reliant on them.

Wearable equipment

"The booming landscape of this year's wearable industry is just a beautiful start," Schachter said. He said that next year wearable equipment will continue to take off, and a variety of health care, medical monitoring, as well as smart glasses, smart watches and other products will emerge.

Improved network environment

Giant companies are launching public-welfare projects such as Google Project Whye, the Facebook drone program and Facebook's Internet.org aimed at improving the global Internet environment, especially in remote areas with reliable and fast internet access. In fact, this year, the project has received many breakthrough results, hope that in 2015, we can see the real implementation of the landing.

Enterprise Cloud Services

Predictably, more and more corporate companies will be uploading their business to the clouds next year. Amazon Web Services, the AWS Amazon Cloud service, is still the world's largest provider of cloud services, but next year Google and Microsoft will be following the market with AWS.

Mobile payment

Although Apple is not the first company to test water mobile payments, it seems Apple Pay is doing better than its predecessors, and believes Apple Pay will play a bigger potential in 2015.

Amazon PK Other Electric dealers

Yes or Amazon, it is still the world's largest E-commerce site, this year's sales are expected to be 91 billion U.S. dollars, the inverse of the day even more than the number of the electric network behind it combined combined with more. The trend remains irreversible next year, and Amazon will still dominate the online retail market, but its formidable rivals, such as Google, Alibaba and ebay, will still try to counter the Jedi in their small share market.

Programmed Digital Advertising

The overall digital advertising industry will be greatly improved, programmatic platform can automatically intelligent Help customers buy sales ads. Macquarie forecast that next year we will see more advanced technology, platform, the emergence of the whole media, so that the digital advertising industry threshold is lower, small and medium users can participate.

Accurate advertising positioning

Schachter said, "The magic of advertising search finally began to Shinton." "Just as the picture example of the warm tear of the Apple 2014 Christmas ads, in the future will be more for the user" tailor-made "dedicated video ads. In detail, online advertising will never be the same as the traditional advertising "simple rough blunt straightforward" brand, embedded, the future of the ads would be more artistic and life style, and the user's interest and love vivid combination, positioning accurate and reasonable, will not cause user aversion.

Virtual Reality & Augmented Reality

Oculus Rift and Google Glass are the leading products in the virtual reality industry, which was bought by Facebook at $2 billion trillion, the familiar giant Google, Also eager to 5.42 dollars to lead a new start-up company Magic Leap.

Schachter said that the current virtual reality technology needs more breakthroughs in innovation, and the Giants have come to herald the advent of virtual reality era is coming.