Yesterday the Overlord Nokia became also Symbian defeat also Symbian

In Helsinki, Finland, April 21, Nokia reported a net profit of € 344 million in the first quarter of this year, down 1.4% from a year earlier. CFP "China Economic weekly" reporter Wang Chen yue | Beijing reported "SISU"--the Finnish people courageous fearless, indomitable spirit.　　With "Sisu" spirit, from the 90 's to 2007, Nokia in the global smartphone market share of more than 50%, always dominates the communications industry first. This year, however, Android, the only two-year-old operating system, has overtaken the decade-long Symbian system; June 13, Nomura analyst said Samsung Electronics will become the world's largest smartphone maker this quarter, and Nokia will lose its handset-dominated seats since 14.　　With the loss in the handset market, Nokia's global share price has plummeted. Perhaps the most frustrating thing about the former overlord was not the failure itself, but the inability and helplessness of the man who had already foreseen the failure.　　In the end, only the crown of the laurel.　　Neglect of the complacency of 2007 is a node. Before 2007, Apple was just a mixed-music circle, and Google was just a search engine. However, in 2007, the first iphone was born and quickly became a wonderful flower in the mobile phone industry. Then, Google also took the android from a string of shapes that had just been bought from Rubin, into a small green robot [20.28-0.34%], stepping into the field of communications.　　From this moment on, Nokia's good days are over.　　At first, everyone didn't take the little robot as one thing, but according to Gartnerde statistics, Android has overtaken Symbian as the world's most popular smartphone operating system by the end of 2010. With the development of Android, Samsung, LG, Motorola, and so on, have qiantouming, bowed to the small robot's pomegranate skirt.　　The mobile phone brand, which has been under the feet of Nokia, a former billionaire, is now gradually gaining pace with Nokia. At the same time, the brand boundaries of mobile phones are fading away.　　Many once unknown mobile phone brands, because of the Android system, and Samsung and other well-known brands, in front of Nokia formed a huge regiment.　　Android has sparked a revolution in the communications terminal manufacturing industry, and the global communications terminal industry has shifted its focus from hardware to software, from operating systems to software stores. Nokia was aware of this trend very early on. Nokia launched the Ovi Store before Apple's App store in 2007. However, when the app Store developed rapidly, the Ovi Store made no headway. Nokia doesn't evenAware of the importance of operating an application store, Ovi has been lacking a good marketing team, and third-party developers have gradually forgotten the presence of Ovi. Until May 12 this year, when he was hired as Nokia CEO last September, when he closed the Ovi Store, Ovi had only a handful of 50,000 apps, and the App store had reached 500,000.　　The mistake was dubbed by Nokia's human resources chief, Juhaakras, as ignoring sexual complacency. Into also Symbian, defeated also Saipan strong, forbidden. Nokia was the first to sit on the mobile phone industry with powerful hardware manufacturing capabilities. Nokia has been occupying the low-end market of handsets, but is helpless in the high-end market, as the early operating system is a simple approximation of the "dummy system".　　Until Symbian appeared, Nokia stepped into the smart-machine era. Motorola sold all of its Symbian shares to Nokia in 2003, announcing a separate business from the Symbian system. Motorola did not reproduce the Symbian system's mobile phone, though Motorola still had the right to use Symbian.　　According to Gatner data, the Symbian system in the entire smartphone system platform market share of up to 66.6%. "The people who have Saipan have the world." Nokia is keenly aware of the business opportunities of the mobile operating system.　　With Symbian, Nokia's market share reached 49%, further consolidating its dominance. Why is Symbian so "hot"? Luribin, a communications industry analyst at Analysys International, told China Economic Weekly: "At the time a decent smartphone operating platform was a few, Symbian and Microsoft switched, but compared to Symbian, Windows Mobile is too hard to use."　　"But Symbian's shortcomings are exposed because of the presence of Android: Too much hardware configuration, slow response times, frequent crashes due to open programs, too little application, complex certificate problems when installing applications ... Nokia, however, has no intention of tackling Symbian's problems. As Android and Apple continue to refine their app stores, Nokia is still coordinating the interests of various hardware development departments. For Nokia, software is just a tool for driving hardware, but for Apple and Google, they are working on a software that drives a variety of hardware, like a universal key. Android is Google's universal key, and iOS is Apple's key.　　And Symbian face, is always Nokia this constantly toss the lock. In fact, Nokia has also talked to Google about the issue of Android co-operation, but according to Google's request, Nokia developed any applications must be based on the Android system.　　Cooperation has thus been dismissed. Adhere to the Symbian Nokia gradually defeated in the competition, the former killer has become a stumbling block to the giant forward now.　　After Nokia announced a partnership with Microsoft in February this year, he personally outsourced Symbian's research and development to Accenture, dumping its ribs and light. The King can still returnCome? Some say Nokia's departure from Symbian is not far off, though Nokia has more than once made it through.　　Can Nokia slow down again this crisis? Nokia's recovery operation has long since begun.　　Nokia decisively changed its head after realising that software competition has become the mainstream of smartphone market competition. Nokia Board Chairman Jorma said in an interview with the foreign media that the Nokia board has actually been useful insiders to replace the idea of former CEO Kallasvuo, but the company realised last spring that the Symbian system was the culprit behind Nokia,　　The Board agreed that it should find a strong and influential external CEO with a wealth of software development and management experience to take over Nokia.　　Nokia finally made an olive branch to Elop, who works on Microsoft Office product development. At the beginning of his tenure, he pointed to the complacency inside Nokia, saying he would like to see employees ' curiosity about the development of new intelligence systems and their curiosity about competitors. As for Nokia's collaboration with Google, he said, Google is clearly trying to turn Nokia into a distributor of Android, a "different way" from Nokia, which has always advocated independent research and development.　　Nokia needs to fight back. In Elop's plan, Nokia's revival path will be divided into three steps: The first step is to give up Symbian and switch to Microsoft.　　Giving up Symbian could save Nokia about 1.4 billion dollars a year, while Microsoft is the transition system that Nokia has developed before it can replace Symbian's new smartphone system. The second step is to increase investment in emerging markets with reduced spending. Elop said it would expand Nokia's low-end mobile phone market in emerging markets around the world, especially in Asia and the African countries.　　According to statistics, only 2010, the Asian-African market sales revenue has accounted for Nokia's total sales revenue of 33%. The third step was called "New Change" by Elop (new disruptions). The biggest layoffs in Nokia's history began in April, with 7000 of the world's 4000 people cutting out from research and development. Nokia chief Technology officer leaves office in June.　　Elop is building his own development team, and the development team will be at the heart of the new team called "Future disruptions", whose mission is to develop Symbian's alternative software for Nokia. He said Nokia would again "find a new generation of software that can beat Apple and Google Android." Nokia will be fully supportive of your research and development efforts over the next 12 months. I'm ready to go.