You don't know what website promotion really needs

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Shopping malls such as battlefield, do stand like combat. Although the establishment of the station is easy, marketing is not easy, we can do is and do and analysis!

In fact, network marketing runs through the whole process of online operation of the enterprise, whether from the construction of the website to the optimization of the website, from the analysis of the competitor of the website to the planning of its own website marketing plan, or from a series of promotional products or services from the website to carry out online trading, etc. Its ultimate goal is nothing more than to shape the overall image of the enterprise, improve the brand value and the core competitiveness of the site, thereby increasing the sales of its own website products or services.

Website Marketing is a step-by-step process, from a broad sense of Web site marketing can be divided into Web site optimization and the promotion of two major parts of the website. In our website marketing process, we tend to omit some such or such key details, the so-called details of the success or failure, let us lose some small details that is not very unfair, so for those web site marketing in those who are easy to ignore the important details we still have to pay attention to. For the important details of site optimization, we have in the "site optimization can not be overlooked important details, and do and pay attention to" the article in detail, so here we want to focus on what few people know the site to promote the real need to do the key details.

First, the choice of information publishing platform. Successful website promotion requires a clear understanding of what we have and do and analyze, and push and adjust. Website promotion has a certain smart, with the search engine users of the behavior of the intermittent change, it on some sites will be included in the results of the corresponding changes, which requires us to promote the site to rely on the platform to make corresponding adjustments. Many people do promotion is often too rigid, can be described as the "loyalty" to certain platforms to the end, the result is that the strength is not less, but do is useless work.

There are a number of small and medium-sized enterprises to see many companies to choose some High-profile platform to publish information, and then began to follow the footsteps of the following. As a result of this platform saturation has been very high, hard to squeeze in the effect does not necessarily say, there is a platform still need us to invest high costs, the results of their own unbearable burden, the input and output obviously not directly proportional to the serious consequences. For the choice of information publishing platform, we should do and analysis, pay attention to the Internet market trends, and push and adjust, phased selection platform. For example, the choice of business-to-business E-commerce platform, we do not always look for Youboy, Shangguo Interconnection, Marco Polo These platforms, may wish to try a few e-commerce platforms, such as Shun E Network, China manufacturing Trade network, HC Network and so on, in order to fully improve their website and website products or services exposure and visibility.

Secondly, the quality of website promotion information. Website promotion as the least investment, the most effective, the best effect of the expansion of visibility and influence of the form, for many sites are sought after, but it is also one of the most complicated big project.

Many sites simply think that the more information released, then the likelihood of being included is greater, then the exposure rate will be the biggest increase. They to promote the dissemination of information only emphasis on quantity, but not quality, began to frequent mechanical copy and paste, duplication of piling, but neglected to promote the importance of information quality. But is the truth as they think it is? The Internet Information Explosion era, the competition between the site is also increasing, the choice of space expansion, so that people began to criticize the promotion of information, the quality of information will allow viewers from the psychological distrust, the result will be very "straightforward" pass off your information, Turn to the next target. Frequent absence of quality information, not only to make viewers disgusted, the face of tricky search engine crawling spiders, but also to be rejected, then do more can only become invalid links.

Third, improve the site's precision traffic. Many sites in order to improve the site traffic, began a blatant "open up" behavior, began a series of mutual brush powder, the site traffic is raised up, but the conversion of the site is indeed slow to go, this is why? Because your enviable website traffic is too much water! Do a good job of website promotion, We need to locate the precise flow of the site, to lock the consumer desire to target people, so as to fully tap the potential customers of the site. Do not parrot the brush flow, and jump into each other brush powder pit, time-consuming and laborious not to say, the key is no effect.

Finally, we are talking about occasion marketing. We all know the article an apology letter, "Monday See" Fire, 360 occasion launched the "Monday Key", which is very successful occasion marketing. In our promotion process, can also be appropriate to adopt this way, using a number of hot news, hot words, internet buzzwords and so on to make the momentum of these hotspots and our web site information to skillfully combine, for us to use, this is what I call occasion marketing.

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