Yun Yue: How to carry out data statistic analysis in hospital network popularization

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The origin of this article begins with a chat with a friend he is a large portal type station of the department manager, his main job is: to ensure that the site traffic, to ensure that the site to advertise the amount of clicks, to ensure that the site and other sites resources call the number of plate clicks and so on ...

I am very puzzled, how many registered users?

Then I don't care, it is not my business, I only responsible for my things, want to improve the user experience, want to upgrade the PV site, that is the product department and the project department, I just want to make the number, the site traffic, this is my data statistics standards. We want to let the outside world know: Our website traffic is very big, the user is many, we want is the advertisement to launch, we want is the venture capital! The industry has specialized, different industries have different requirements, medical, entertainment, real estate, IT, more diverse, and medical, plastic surgery hospital and other departments are also different, And according to the positioning and classification of plastic Surgery Hospital, there is a certain gap! So I'm going to analyze how we look at differences and how we should choose our statistical standards. In certain plastic-chain hospitals, or some large plastic surgery departments, market departments tend to be relatively large, including various project departments: such as SEO Project Department, Word-of-mouth Marketing Project Department, Media Cooperation project Department, and so on, each department responsible for the nature of the work, each department to implement the assessment standards and statistical standards are also different.

And some small private hospitals are different, market departments are often only 3, 5 people, for a few projects to do a good job, small hospital, the pursuit of not all-inclusive, we have to do is small and fine, so, data analysis and standard assessment often appear more important. This requires the collation and analysis of daily data. Because I work in a private plastic clinic, I take my experience for analysis and sharing.

Daily report:

1, in my daily reports include IP,PV and other regular data, of course, I will be the data as much as possible, analysis of how many people from which boards.

2, Baidu Auction data analysis, analysis of Baidu bidding brought by clicks, false flow, as well as key keywords consumption (I will be the first 20 of the daily consumption of keywords), as well as the key words brought by the consultation.

3, the consultation report, provided by the consultant, in addition to some of the regular consulting situation, I also have to carry out statistics, the source of the consultation, specific to the key words.

Weekly Report:

1. Organize and summarize some content of daily report.

2, the analysis of the general content (analysis is very important) we have to see from the data, such as the price of this week's keyword consumption, how much consultation, each plan of consumption in accordance with our requirements in the normal operation, the core keywords bring the value of how many ......

Monthly Report:

Monthly Report In addition to a collation of this month, I also particularly important is to do a benefit statistics, of course, related to the flow of the benefits of things, you have to from top to bottom dozen hello.

The image below is a part of my "X-month Network Marketing effectiveness Report", as much as possible to trace the source of customers, and even specific to the key words, then our statistics are out!

A simple example

Key words: Rhinoplasty, consumption of this month: 5000 yuan, bringing consultation 40, into a single 10, surgery consumption of 300,000 yuan.

Key words: Liposuction, this month consumption: 8000 yuan, bringing consultation 100, into a single 20, surgery consumption of 150,000 yuan.

From the form, we can see at a glance, which part is the best input and output, which part is we should adjust, this is what we do statistics of the real significance.

Do not regard data statistics as a trivial matter, and do not look at the data statistics is particularly complex, in fact, find clear direction, straighten out the idea, you can analyze the problem from the data, from the problems to find a solution! In fact, to do data reporting, analysis of data reports, understanding of data reports, this is the development of a promotion Commissioner the most practical, The most basic route, if you can calm down to the data analysis, you, is the next operation Director!

Original starting from: The Holy Light (Beijing-Yun Yue) plastic Surgery Hospital Marketing www.zhengxingboke.com Reprint please keep the original address.