Yurun: Channel innovation to enhance sustainable competitiveness

Yurun Group has been successful in channel innovation. Founded 20 years, through the Yurun and the franchisee, franchise store support and joint efforts, Yurun chain Monopoly has created a Bai sales miracle, not only to the Chinese people brought a new concept of cold meat, but also directly for tens of thousands of families to solve the problem of employment and entrepreneurship, and to help the cold fresh meat for many years to occupy the first place in China market. Now Yurun store has become a Yurun brand advantages and brand value release and further amplification of the best business model. It is reported that Yurun is the first to enter the cold meat market of food enterprises, for the cold Meat market has a unique understanding. Cold chain logistics in today's highly sought after, but also let the yurun ushered in a new development opportunities. It is understood that the cold chain transport is food safety and fresh assurance, as the meat products leading enterprises, yurun in the cold chain management to take the two-pronged strategy, on the one hand, the use of their own logistics system for meat transport, on the other hand with the third party, integrated cold chain resources. At present, Yurun group through the network around the base, adhere to the effective cold chain of 300 km radius coverage, to achieve effective docking of origin and market, to maintain product safety and fresh, in 12 hours for the National people dedicated fresh and delicious yurun food. In recent years, Yurun is based on industrial chain, relying on independent innovation to enhance the sustainable competitiveness of the enterprise, become the first national food industry at the same time have "state-level key laboratory", "postdoctoral workstation" and "Academician workstation" of private enterprises, rain-run cold meat technology elements also permeate the "from the field to the table" every link, Truly to the technology as a means to give consumers a world-class safety food. Industry insiders believe that cold meat as a new breed of meat, is showing a good market prospects. Due to overcome the hot meat, frozen meat in the quality of the deficiencies and deficiencies, inhibit the growth and reproduction of most microorganisms, cold meat will become the mainstream of fresh pork consumption. At present, due to the cold processing and cold chain logistics facilities in China, white-meat, hot meat still accounted for about 60% of all raw meat, chilled meat and small packaging division of meat only accounted for 10%, and developed countries in the cold chain circulation rate of 100% of the gap is very large. Experts predict that in China, the next few years cold meat will become the major supermarkets "protagonist."