Zhang Dongchen confirmed resignation, hand tour turnover outbreak

Worry one: Executive turnover

Today, media reports said, mainly responsible for Baidu mobile gaming business Vice President Zhang Dongchen, said to have confirmed the departure, and its responsible for Baidu mobile games, hao123 and other business will be taken over by Faye Wong. Prior to this, Baidu Mobile games deputy general manager Wu Wenquan just in September 2014 quit Baidu business.

According to the small part of the understanding, Baidu is not the 2015 hand travel business management changes in the only major channels, at the beginning of the early stage of the platform executives broke off, is the current channel of periodic troubles.

A large platform in a year of continuous hand travel business executives leave behind, is the capital market still rival market value, platform companies to give senior executives of personal return, and hand tour market success returns of the wrong and so on more accelerated the process, according to the small part of the private understand that these executives before leaving the platform in the value of the option more than tens of millions of yuan, Less than millions of, but tens of millions of options are not proportional to the return on a successful venture, and the final value of the options as the stock price fluctuates is a problem in itself.

"It's easy to get investment," said one channel person. Entrepreneurial success of the return is in the channel of personal income dozens of times times, or even a hundredfold, "in the temptation of a hundredfold return, and the industry difficult to meet the entrepreneurial window period of the fall, has a wealth of business experience, network relations channel executives, compared to the vast number of developers in the industry, It is easy to embark on the road of entrepreneurship, time waits for no one.

Successful release of 1, 2 Tens hand tour products can achieve the value of 1 billion-degree mergers and acquisitions, it may still be a problem for the fledgling entrepreneur, but in the eyes of the former platform executives, the past 2 years have actually made countless small CP to become the capital darling of the process, entrepreneurship is to copy this process to themselves, Even if the short-term acquisition is not, as long as the realization of profitability, the normal real return than in the platform when the professional managers stronger.

and into the 2015, has made the platform peer envy success stories. January 2014 only formally announced the departure of the former Baidu 91 executives He Yunpeng, its entrepreneurial establishment of the celestial interaction in the 2015 Spring Festival before the burst, listed companies Jinya technology to 2.2 billion mergers and acquisitions of astronomical phenomena. He Yunpeng experience, for the channel peers have practical significance, capable, inside and out are still capable.

The trouble with the platform is that after executives leave, for real platform bosses, executive turnover is never a problem, since the platform business itself is largely out of the management of the personal color, but the first line of senior executives after the temporary management of the vacuum and the structure of the confusion is a real problem, the product is still in a large number of submissions, Platform users still need to maintain growth, live to continue to do, lack of hold can live, dry long-term capable.

At the beginning of the new and old platform capable of the transition will continue for many years, small series do not know, but as long as the hand-travel industry pattern is undecided, large companies can still be born with high income new products, capital still think the hand travel profitable, this turmoil will continue.

Trouble two: Pull water rebate triggers avalanche

Channel is the industry rule makers, however, from the second half of last year began to increase the return of profits, pull the first rushing water behavior caused by avalanches, channels of unconventional competition means increasingly become a conventional means, CP pins and needles, platform is not good, all this is the cause of the intensification of channel competition, In the industry each big platform secretly wrestling development nearly 2 years later, 2015 platform may fight.

In front of the platform rebate price war, do not follow the platform is very vulnerable to loss of players, rebate if there are all the rules followed by the bottom line, but at the moment some of the platform is irrational, in order to Gao and rob the initial users, individual platforms even in the form of almost no money to Rob Savage. It is awkward to be treated as a key return to the war product. There is a source of the company can firmly say no to the channel, and the small and medium CP before the corresponding, it is easy to compromise, although the current individual channel rebate does not require CP to bear the cost, but the long-term price war is still not so very doubtful.

Players are spending real money on price sensitivity is inevitable, when the return of the war to become the industry's new unspoken rules, our players are also trained by the platform for the characteristics of the Grasshopper players, who cheap to go, not cheap to complain, the App store robes benefits than the poor Android benefits has become a common consensus of many hands, And now Android's big rebate has become a new phenomenon for iOS jailbreak benefits, and for the platform, the version of iOS jailbreak and Android operating, because the Android version of the big rebate, so that the same iOS jailbreak users difficult to balance the psychological, subsequent results are easy to judge, Either a break or a jailbreak channel to follow up the rebate.

In Europe and the United States game companies often use the same technical framework of the world, the domestic game now a single version may have to serve as a channel, resulting in this phenomenon is mainly the imbalance between the platform, platform requirements, the developers are not without technology, but can not.

China may be the world's favorite market to use price warfare, in the future of the predictable reduction in the demographic dividend market environment, the rebate of users of the trouble will become the channel, CP long-term troubles.

The final outcome of the drop and fast price war is that both sides cannot afford to burn the final merger, so the end of the channel merger is likely to be the end of the war? No solution.