Zhang Nan: Weibo marketing to create tens of millions of fans name Bo

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The first step is to choose the right microblogging platform for you

Now there are too many microblogging platform to choose the right platform is your first step in marketing success, the current largest microblogging platform is nothing but Sina Weibo, Tencent Weibo, NetEase Weibo and Sohu Weibo. Big Four old internet leader eldest brother who is unwilling to lag behind with people, each platform has its own advantages and disadvantages. According to some data, the current share of Sina Weibo is the most popular, including many entertainment circles and celebrities are invited to join Sina Weibo.

But I finally chose Tencent Weibo, because this "little penguin" has hundreds of millions of internet users, and today I may not read the news Sina, do not go to netease mail, do not go to Sohu to play blog, but will open QQ to chat. In my opinion, Tencent's user quality is much higher than Sina users, the user's active degree is naturally high. And the purpose of playing Micro Bo is to promote marketing, with their target customer groups closer contact, select Tencent Weibo should be good. And I believe that the future Tencent Weibo market still has the opportunity to surpass Sina.

The second step is to give your microblog a position

Choose a good platform, the most important thing is to do the positioning, I opened three of Weibo for this test:

1, Zhang Nan http://t.qq.com/jacky85116-personal microblogging as a peer and friends of the exchange platform.

2, Stone jade jewelry http://t.qq.com/aiyushi2011-positioning the Consumer Jade category website, marketing and promotion

3, Network matchmaker Http://t.qq.com/keazle-through the idea of micro-blog marriage, designed for research.

(Through these three micro-blogs summed up the experience, I hope you must pay attention to:) So you can think of the following questions when you're positioning yourself for Weibo:

1. What do you do?

2, what do you do microblogging marketing purposes? is to increase the number of clicks on this site? Increase the conversion rate of the order? Increase your visibility?

3, I want to get what kind of users, where my users, how to get?

4. Where is my value, what can I offer to users? Say a few reasons why users listen to you, if you are the user you will choose to listen to it?

5. What information is passed through Weibo? products, promotions, activities, soft text?

6. How much time do you have? How often are the tweets updated? 1 hours? Are the remaining 1 hours looking for a target audience?

The third step is to pay attention to every detail

First give yourself a good name, for example, to your theme, attract points, anyway, to let your customers know what you are doing at the first glance, but also to allow others to quickly search you, such as my several microblogging name "He Bingbing-Network Matchmaker", "Stone jade jewelry." Then from the personal data set up to improve, upload the real photos, has been to the skin choice, if it is to do corporate branding that can take a little time to carefully design skin. To be consistent with the theme of Weibo, Bo friends think you really play Micro Bo, give a person a real sense will take the initiative and your dialogue, broadcast and other interactive links.

Fourth Step initial popularity accumulation

1, pay attention to each other: #互听大队 # #诚信互听 # should be the easiest and most effective way to get listeners on a microblogging platform, and a quick way to get attention from others. Through this topic, you can easily have thousands of fans (listeners). Of course, choose to listen to each other when the best choice, so that more effective and accurate transmission. Of course, there are people who cheat to listen, you can use deception to check the tool.

Micro-blog Mutual listening plugin download address:

Https://chrome.google.com/extensions/detail/llcbmjmgbicbkhabcdjfjgjhbnokccea

2, participate in the hot topic: In addition to listening to the topic there are many more popular topics, for example, I found the "Micro-blog Marriage", "micro-bo single men and Women's Club", "Novice reporting", "My first micro-blog" are very popular topic, through these topics will certainly be able to get a lot of listeners, At the same time to participate in a number of other topics of discussion, major events such as the recent hot "New Zealand Earthquake", "Lijiang Volcano" and so on.

3, let the friends around you: Look at QQ friends, QQ Group and other friends close to your microblog, because through a lot of data shows that the level of attention to information, the most broadcast or their friends. At the same time, friends will give you a lot of pertinent advice, but also a good way to improve yourself. As Zhang Nan said before, if even the people around you do not agree with your blog, how can you let others to recognize you concern you? Like I said before, "King."

1, the fifth step content for the king, to create valuable content

Whether you are doing Weibo or not, blog or any profitable or non-profit site, there is no good content estimated that only the traveler will pay attention to you, you can not retain your users, so according to your audience to specify a content of the release plan is very important, such as every day you will update what information? What is involved in the content? What are the sources of information? For example, my previous "Network Matchmaker" is a fixed daily release of 3 micro-bloggers and male guests, published 10 daily quotes about love. Of course, content updates can not be too trivial, or to your users caused by the information explosion, it is estimated that you will be removed from his audience list, because you are too long-winded too annoying. There are several other points to note:

1, pay attention to your number of words

Micro-Bo fixed can be published 140 words, any information about short and simple, can use a word to understand do not use two words to explain, otherwise the user will read long-winded even have no way to know what you are saying on the past. So try to control one of the words, Micro Bo don't pay attention to a short and fine with the sex that hair! Of course, you can also post a link in the back to monitor the marketing effect of Weibo.

2, the picture can attract other people's eyeball

I like to take a picture when I send any microblogging information, because the picture is the best way to attract the attention of the user, can let the user notice you quickly. We can analyze user behavior. Through our data found that not everyone has been hanging on Weibo, the current 3G charges are not so popular, so most users or a fixed time on the line, then his home page will have n micro-blog information, no picture how can you keep him?

3. Choose your prime time

As we have just said, the user's behavior is to have several fixed times a day on Weibo, update the microblogging information and watch the microblogging information. According to your group of users, because your time to publish micro-blog can be controlled well, then you release the microblogging information may be ranked in front of the user position, then you spread the purpose of the promotion is naturally achieved. So control your own release time will be better to improve your marketing results!

4, to be someone else's audience, choose better information

Perhaps you feel that the peer is the enemy, if you still hold this thought that you are too outdated, now is the era of mutual win, it turns out that only cooperation can win the common victory. So collect information from peers, change this information into your own information, and collect and organize it to help you release more valuable content. You can also save a lot of content to collect information.

The sixth step participates in the interaction to establish the communication bridge

1, create a topic and user interaction

2, actively broadcast and comment on the content of users

3, in the publication of content, published to the topic or @ to your audience

4, pay attention to the broadcasting Hall, to understand the new sales groups

Never be quick for success

This is the last suggestion, because many people are three minutes of heat, especially hope that the return time is greater than the time spent, but the fact that it is impossible, only perseverance can be harvested, the fact that the success is to be able to bear hardships and serious people, so do not be quick, The market is also cultivated.

Author information: This article http://www.znnblog.cn/post/86.html, original in Zhang Nan's website Planning (www.znnblog.cn) blog. Welcome to the free reprint of Zhang Nan website Planning blog's original articles, but please be sure to retain the reprint address, thank you.