Zhang Sijia: Some considerations and techniques in writing soft text

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Yesterday in A5 sent an article about IM promotion, the first time in A5, is a newspaper to try the idea, but the effect is really good. A5 is worthy of our industry leader ^ ^ also to say a thing, is that I sent the article is not that topic, is the A5 admin review to help me modify. Now see if using the previous topic effect certainly does not now this good, through this can be seen to A5 's administrator is very conscientious. Well, gossip less, the following with Zhang Sijia into today's theme-Soft! I guess you webmaster friends on the soft wen should be not unfamiliar with it, then I will use a simple word to introduce soft text. To promote the purpose of the products or enterprises to promote the articles are called soft text. The importance of the soft article is beyond doubt, many marketing, promotion methods are based on the implementation of soft text. such as blog promotion, forum promotion and so on. Even if you have a good idea, but there is no high-quality soft for the implementation is also difficult to see the effect. OK below I will say in detail to write the soft article some attention matters and the skill.

Friendship Tip: This article is Zhang Jia original, if reproduced please show the original address ^ ^

One: Write the soft text note:

1. Do not write soft text as an advertisement, forget the soft word. Everything should be based on the user, for the user to consider. Before you write a soft text you need to think, I this article can deliver what valuable information to the customer, can help the user to solve what problem. Only you stand in the user's point of view to consider the issue, to write in line with the user needs of the article, which is a good soft text.

2. The product and content must be organically combined, that is, the combination of advertising and content, which involves the readability of the article. Remember to write soft text must be readable, the entire article fluent and coherent.

3. The article typesetting must not have the mistake, this is the most basic. If bad typography can affect the user's reading experience, edit Kobe, and even reprint rate.

Second: Writing the soft language skills:

1. Writing soft Wen must have a breakthrough point, generally from products, services, technology, culture and so on.

2. For the industry soft article: Industry soft wen is usually used to do industry brand and influence, establish their own authoritative position. Remember to write soft text for the industry web site must be from two aspects, authority and influence.

3. For users of the product software: refers to the direct face of the end user article. This kind of soft text mainly can provide some help for the user, win the favor of the user, increase the user trust degree. The last is to guide users to consume, promote products.

4. Title Party: The title of the vocabulary should be as far as possible to meet the user's search habits, there is in the title should appear to promote the product name or names.

5. You can first write a user attractive, valuable articles, after writing in the product you want to push into the article. The traces must be light.

Notes on the writing of soft paper and skills to write this today, to write a good soft text to have a certain text base. Be knowledgeable about the products or businesses you promote, know where the user groups are, and what they want. As long as these lessons are done, you will certainly write high quality soft paper. Finally, in the emphasis, do not advertise for advertising. Be accountable to your users and always think about what you write to provide valuable information to your customers.

This article original in Zhang Sijia blog Http://blog.sina.com.cn/zsjseo Welcome reproduced reproduced Please indicate the author thank you!