Zhang Tianji: Typical case analysis of mobile phone sales information platform

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Most mobile web sites to provide mobile phone-related information or sales of mobile phones for the purpose, the most difficult to make the characteristics of the sale of mobile web sites, if it is purely selling mobile phone sites will not stop people, and even some mobile phone sales sites as spam sites. Zhang Tianji in the planning of the Nanjing Mobile phone network is also facing the same problem, he understands the need to break through the traditional creative bottlenecks and make the site attractive to make the site can succeed. The first is to integrate resources, including mobile phone sourcing, mobile phone-related information, sales platform, such as a full range of integration, the station's goal is to Nanjing Mobile phone network to create the largest one-stop mobile phone online platform to radiate the whole country, China has nearly 500 million mobile phone users, audience groups so large, young people occupy the majority of mobile phone users, To meet the consumer groups of ideas and preferences can be a breakthrough. Therefore, the creative perspective of unique novelty and to find the audience group is the successful start of the planning case.

Because of the high accuracy of the scheme, Nanjing Mobile phone network after the completion of its own concise layout design, the characteristics of information services, products complete, far below the market price advantages quickly caused by mobile phone users, the popularity of the site to upgrade suddenly, one-stop service innovative concept let Nanjing mobile phone network favored by consumers. After several years of steady operation, now the station has become a fusion of mobile phone information exchange, download mobile software and sales of mobile phone as one of the virtual service platform, almost integrated all the mobile phone associated information and accessories. Sufficient information reserves and convenient shopping system is the user in Nanjing mobile network assured consumption and enjoy the service hardware conditions, good reputation and friend-style service concept so that users do not worry about here. Nanjing Mobile Network in good faith liye to serve the purpose of the service to constantly improve their own quality of service, also constantly enrich the site's services, we can always see the latest information and the latest models, new ideas is the eternal theme, in the replacement of the frequent mobile phone market is so, so that for everyone in the information to do integrated services , can be in the model to be preemptive in the sale of the market, can let the customer always have novelty feeling is Nanjing mobile phone network growing secret.

Mobile phone network After a few years of hone and improve, now the market image has been deeply rooted in the marketing effect is very prominent, the spread of speed and influence is increasing, a number of media coverage of the Nanjing Mobile phone network of successful cases, make a business to make a friend of the simple manifesto let users unforgettable. Nanjing Mobile phone network itself is also very large publicity, through a series of Web site optimization initiatives, Nanjing Mobile phone network engine rankings and site browsing volume have a huge increase in popularity is to bring customers the premise. In the sales system, Nanjing Mobile phone network can serve the direct users and wholesalers two categories, the payment method has a traditional bank card and Alipay two kinds, you can stay at home to get the model you want. In the integration of distribution links, Nanjing Mobile network also do enough homework, Shun Fung Express and EMS allows you to choose the mobile phone in the shortest possible time to reach your hands, there are 7th replacement one-year warranty after-sale protection is to consumers responsible for the end of the commitment. If the site is not innovative, it will be eliminated, in the innovation of Nanjing Mobile phone network is not to be outdone, such as daily specials, soft downloads, not licensed mobile phone resources, in addition to the biggest innovation is the station interactive platform, if you have any questions can be sent to the website or in the forum to seek help, This positive interaction effect is very effective, you can get the Web site professionals and attentive users of the satisfaction of the answer, can form a problem, website, answer the close communication between the three, the site can find the user's demand point, customers can enjoy the thoughtful and efficient service. In addition, the Nanjing Mobile phone network is also vigorously tap the potential function of mobile phones, that is, the development of mobile software, Web site to build the development software is believed to be available soon, then will be able to provide better services for all.

Mobile phone network is the best example of the use of media strategy, the early planning of the idea received much higher than the expected return on economic value, investment returns to investors also feel gratified. In later maintenance, Nanjing Mobile phone network's work team is renowned for the quality of the first to be praised by users, high efficiency high-quality high-grade has been the implementation of the Team Service center, excellent team execution ability to win a high degree of customer satisfaction, often browse the Nanjing mobile phone network information has become the daily habits of some users, This is the creative expected to achieve the desired effect, this Nanjing mobile phone network will continue to launch new services, there is a bigger step to go on, there is a longer way.

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