Zhang's original edition of "Enterprise Network Promotion Plan" (B)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Iv. introduction of the mainstream search engine

1, Baidu Search (www.baidu.com)

Baidu has been to develop the most consistent with the use of Chinese search engine for the responsibility, after five years of efforts, Baidu search engine has become the world's most powerful Chinese search engine.

Core technology: Hyper-chain analysis

Hyper-chain analysis technology, is a new generation of search engine key technology, has been widely used in the world's major search engines, Baidu President Robin Li is the sole holder of the chain analysis patent. In academia, the more a paper is cited, the better it is, the higher the academic value. Hyper-chain analysis is through the analysis of the number of linked sites to evaluate the quality of the linked site, which ensures that users in Baidu search, the more users are more popular content ranked before.

Larger, newer, faster

Baidu in the Chinese Internet has a natural advantage, support search 530 million Chinese web pages, is the world's largest Chinese search engine.

And, Baidu every day in addition to hundreds of thousands of new pages, the important Chinese web page to achieve daily updates, users through the Baidu search engine can be found in the world's latest and most complete Chinese information. Baidu distributed in all parts of China's servers, can directly from the nearest server, the search information returned to local users, so that users enjoy extremely fast search transmission speed.

Customized for Chinese users

Baidu deep understanding of Chinese users to search habits, the development of automatic keyword prompts: the user input pinyin, you can get Chinese keywords correct hints. Baidu also developed a Chinese search automatic correction, if the user mistakenly input typos, you can automatically give the correct keyword prompts.

Baidu Snapshot is another widely popular feature features, to solve the user's access to the Internet often encountered dead link problem: Baidu search engine has first preview the site, take a snapshot of the page, for users to store a large number of emergency pages. Even if the user can not link on the required site, Baidu for users to temporarily save the Web page can also be an emergency. And the search for data through the Baidu snapshot is often much faster than conventional methods.

Baidu also has a number of other considerate features of ordinary users, including related search, Chinese name recognition, simplified traditional Chinese automatic conversion, Web page Preview. Baidu has increased professional MP3 search, flash search, news search, information Courier search, and is rapidly developing other users like the search function. Baidu search engine, will develop into the most comprehensive search engine for all Chinese users open the door of the Internet.

2, Yahoo search (www.yahoo.cn)

Yahoo is a global internet communications, business and media company. Its network provides a wide range of online services to more than 180 million users worldwide each month. Yahoo is the world's first web site to provide Internet navigation services, whether in terms of browsing volume, online advertising, home or business user interface, yahoo.com are leading position, but also the most familiar and most valuable Internet brands, in the global consumer brand ranking ranked 38th. Yahoo also offers a wide range of business and corporate services on its Web site to help customers improve productivity and network usage, including the popular Yahoo intranet that provides customized web solutions for businesses, audio and video playback, store site storage and management, and other Web site tools and services.

3, Sogou search (www.sogou.com)

Sogou Search by the domestic famous portal Sohu Sohu.com operation, Sohu is the earliest to provide search services site. The Internet concept in the domestic popularization, Sohu work must not. In early 2001 by Cnaz (Chinese website Evaluation Certification Network) held by the Search Engine Network special function ranking survey, Sohu ranked first.

Sogou has an independent directory index, and the use of Baidu search engine technology, to provide Web sites, Web pages, categories, news, Yellow Pages, Chinese web site, software and many other search options. Sohu search scope to the Chinese site, support Chinese domain name.

Search rules: Web site search (default), the scope is limited to the registered Web site in its own directory. However, when there is no corresponding record in the directory, automatically to Web search. Web search is called Baidu to retrieve. In addition, users can also choose "integrated" search to find matching sites and pages, return the results of the site link displayed in the top half of the page, and from the Baidu search engine page results are listed in the lower half of the page.

Login Sogou cycle is generally 3 working days, the staff will email you the results of the login.

4. China Search (www.zhongsou.com)

China Search Alliance was founded in September 2002 by the China Internet News Center, HC International jointly launched a search engine application as the core of the open-type consortium, the alliance called the members of the Web site to use a common search engine, through search engine technology applications to seek common effective business model, Integration of the advantages of resources to truly achieve the common sharing of resources, and thus promote the development of the members of the website.

After more than a year's development, China's search alliance has gradually developed and expanded, members include China Network, Xinhua, international online, China Daily Network, the China Youth Network, the Chinese broadcasting network, including national news sites, the Millennium Network, Oriental Network, Southern Network, northern Network, Red Network, Sichuan News network, including the domestic top regional portal site, 263 and other commercial websites and 20 HC senior industry website, and with Sina, 3721 and the national close to 200 of the port to form a close strategic cooperative relationship, become the largest "search engine service platform."

5, Google search (www.google.com)

Google was founded in 1997, a few years the rapid development of the current largest search engine, is currently the best to support a multilingual search engine, and to Yahoo, AOL and other directory index and search engine to provide background Web query services. At present, Google has processed more than 200 million search requests per day! and that number

Words are still growing. The Google database contains about 3.0,833,246,52e,+17 Web files. The Full-text (full text) search engine, providing Web sites, images, newsgroups and other resources of the query.

Google's mission is to provide you with the best online search services to promote global information exchange. Google has developed the world's largest search engine, providing the most convenient online information query methods. By organizing more than 3 billion of pages, Google can provide users around the world with appropriate search results and usually less than half a second of search time.

Google offers regular and advanced search capabilities. In advanced search, users can limit a search to include or exclude specific keywords or phrases. The engine allows users to customize the number of information items contained in the search results page, from 10 to 100 selections. Provide internal and horizontal inquiries for the site. Google also offers special topics for search, such as Apple Macintosh, BSD Unix, Linux and university search. Google allows search in a variety of languages, providing up to 30 language options in the operating interface, including English, major European languages (including 13 Eastern European languages), Japanese, Chinese Simplified traditional, and Korean. You can also choose from as many as 40 country-specific engines.

Search rules: When searching by keyword, the return result contains all and part of the keywords; the phrase search is done by default in exact matching; Word gerunds and Word truncation queries are not supported, letters are case-insensitive, and the default is all lowercase.

Search results Display page titles, links (URLs), and page bytes, and the matching keywords are shown in bold. Other features include a "Web Snapshot" (Snap Shot), that is, directly from the database cache (cached) to the page of the archive file, and not actually connected to the Web site (image and other multimedia elements still need to download from the target site), so that users in the preview of the content of the Web page to decide whether to visit the site, Or when the page is deleted or temporarily unable to connect, users can easily view the content of the original page (note: Domestic users are temporarily unable to use Google's snapshot of the page).

Google borrows Dmoz's directory index to provide classified directory queries, but the default site order is not in alphabetical order, but according to the site PageRank score high and low ranking.

Google's "spider" Program, called "Googlebot", is a very active site scanning tool. Google typically sends "spider" Programs every 28 days to retrieve new sites within a certain IP address range of existing sites. The cycle for logging in to Google is typically 3 weeks (from submitting the site to being indexed).

6, NetEase (163) Search (so.163.com)

NetEase Company (Nasdaq:ntes) is China's leading internet technology company, in the development of Internet applications, services and other technologies, NetEase has always maintained the leading position of the domestic industry. NetEase on the development of China's Internet has a strong sense of mission, NetEase use the most advanced Internet technology, strengthen the exchange and sharing of information between people, to achieve "the power of the net gathers people."

Since its inception in June 1997, with advanced technology and quality services, netease by the vast numbers of netizens welcome, the current registered users have reached 133,000,000 people, the day visits up to 315,000,000, has two times by China Internet Network Information Center (CNNIC) was selected as China's top ten site.

7, Sina Love Ask (www.isak.com)

is working with Google to search the project, where in the isak.com search, will show the results of Google

Note: The information in this chapter is older and if any brother uses this article, the contents of this chapter should be edited again.

V. Web site for search engine optimization

General website Search Engine optimization is the first and most basic step is to login search engine. A new site has just been established, there are two ways to let search engines included:

1, Landing search engine page

Any search engine has a website landing page, the main function is to let the website owner to actively landing search engine. Like Baidu landing page is: http://www.baidu.com/search/url_submit.htm

2, let search engine spiders actively included the site,

General New website After the successful construction, the fastest one weeks at the latest two months, will be your site included in the search engine. This method of collection is generally preferred by the site owner. Because once through the search Engine landing page application included, search engine will be on your site to do a lot of audit, more stringent. So the general website owner uses the 2nd way waits for the search engine to search.

Landing search engine Success, you can take the relevant optimization to achieve in search engine search results rankings to achieve good results.

General site owners to take the basic way is the keyword optimization and code structure collation. Because search engine is through the website content keyword crawl software (commonly known as: Spider) to collect the content of the website. The general search engine will release their spiders in a special time, these countless spiders will go to numerous websites through the huge internet thread, and go to the website's page code to crawl the content keyword that they need. So the optimization of the site will be from the page code to set.

1, keyword optimization

Keyword optimization as its name suggests is to optimize the Chinese characters in the Code of the Web page. General Enterprise website is mainly to optimize production

Product name, model and the name of the website and so on. The Chinese characters in the same page as much as possible to repeat the display, spiders will be because of this page crawl most of this keyword. So that this keyword is the topic content of the page.

2, Code structure optimization

Code structure optimization collectively referred to as "SEO." SEO is the English search engine optimization abbreviation, which means that search engine optimization. and engaged in this work is search engine optimizer, search engine optimizer. They use tools or other tricks to make their sites conform to search engine rules to get better rankings.

SEO is the main work of the project is to reconstruct the site page code to achieve the effect of the site oil painting.