Zhao Zuwang: How to improve the customer conversion rate of the website

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When we are immersed in doing website promotion, 8630.html "> may sometimes consider the conversion rate of the site's visitors, it seems less, in fact, the conversion rate is now more and more important, conversion rate increased a little more profitable, especially for shopping sites, the industry site.

In fact, I think if our website can add some former members ' praise to the homepage, certainly can to those who visit your website, but also has the suspicion the visitor to have the certain psychological effect, they are looking at your website, when hesitates whether registers, when saw several former members to your service has certain praise, The probability of their registration will be larger; You can find some former loyal members, give them some concessions, so that some of their members to do a good job.

Secondly, we set up a survey on our website, of course, this survey other viewers can not see the "you become our member, is our website where the most attractive you", "Why you do not want to be our member", and then in the analysis of these data, this is very important, the details are very important, So you can know how our site better design, better marketing and better communication with customers and mining.

We can also increase customer conversion rates from licensed email marketing. The so-called license mail, is the user is more willing to accept our mail. For example, we are doing shopping websites, many customers may come to our site once, if they feel that the site is very general may not come next time, this is a pity, we can set up a home page "you need practical shopping skills, please fill out the email, we send you the past", so, Regularly send some shopping and other skills to them, you can take less advertising, slowly turn the visitor into a real customer. It is worth noting that we would like to emphasize that "we will respect your privacy", the visitor's concerns as far as possible to eliminate, so that visitors will slowly trust your site, and then form a follow-up marketing.

Conversion rate is a complex problem, the need for concrete analysis of specific problems, there are certainly many ways, the author is a little talk about one, two, hope that friends can dig too much better methods.

QQ Contact: 415998269 This article Zhao Zuwang "hi.baidu.com/Hokkaido lost", reproduced please specify, thank you.