Zheng Beyond: The classified information of medical network promotion secrets

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In the process of medical network popularization, it is very important to popularize the classified information, which not only promotes the word-of-mouth, but also increases the chain of the website to some extent. Then how should the medical network promotion staff successfully use the classified information platform to promote the network and improve the conversion rate of information users? The following Bo Zheng beyond his own in the network to promote the process of summing up some of the experience to elaborate, and classification information site selection, account registration and other basic issues are not here to repeat.

Title is the key

Title is the key to classify information, to consider the user experience, to understand the patient's search habits, the use of a number of long tail words, but also appropriate to contain the temptation point, such as "the best orthopedic Hospital in Kunming, the treatment of orthopaedic has a guarantee" to improve the user conversion rate of information.

Content is the core

Content is the core of classified information, I from three aspects, first, analysis of information content the first paragraph of the text is the best original content, and in the first 100 words preferably appear in the title or keyword, but up to 2 times the message title, more times will be Baidu judge malicious piling; Hospitals in the promotion process is generally around the word of mouth, disease species, technology, experts in the four aspects of the promotion of large quantities, and I suggest that the content can be appropriate to add some successful cases in the inside, so that the reader of the hospital more confidence in the treatment; third, to say that the classification of information left the link, Most of the extrapolation staff in the hair classification information just left a link to the home page, I think also can be appropriate to put some disease prevention and Treatment methods page links, not only can improve the user conversion rate, but also conducive to the increase in the weight of the whole station.

Data is the key

After the publication of classified information, the statistics of relevant data should be done to keep track of the click rate of each classified information. According to the results of statistical analysis of the data in the release of classified information Web site selection and release of classified information content to make appropriate adjustments, can also be analyzed which words conversion rate is higher and so on

Warm tips

Finally, some details, first, do not publish the same content on the same site, as far as possible to reduce the similarity of each category of information; second, the classification of information when publishing classification options must be carefully selected, if the selection and the information you send is irrelevant, light you work hard to send classified information is deleted, Heavy may seal off the user; third, adhere to the background to refresh the successful release of the classification of information, improve the number of the appearance of classified information, to maintain its ranking in the search engine; four, has obtained the ranking information, does not advocate again to revise.

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