Zheng Nan yan: Mobile Internet Entrepreneurship to tell users the answer, spending energy to do interactive optimization is wrong

"March 21, in the Innovation China 2013 spring scene, 7 days, the founder of the first time, CEO Zheng said, the mobile internet era, users need the answer, now many mobile internet entrepreneurs focus on optimizing the interaction, the direction is completely wrong." At the same time, Zheng Nan geese to Texas poker as an example, that entrepreneurs can not like the fund to play poker, see an opportunity to follow, but to focus on, look for an opportunity to directly "hit the explosion."

In Shanghai jiading Innovation China 2013 spring scene, Zheng Nan Yan shared his own internet entrepreneurship analysis and entrepreneurial sentiment. Zheng said that his venture has gone through three stages, the most important of which is the first stage, is the work experience in Ctrip. Because at that time Ctrip to catch up with the development of the Internet good time, created Ctrip's success. If then use the Internet thinking, Ctrip can not do it. Because the time is not ripe.

"Because the biggest demand that the Internet has to offer our business is actually information, and what we need now is completely different." ”

The second stage is from Ctrip after the departure, the establishment of 7 days hotel chain. Zheng said, 7 days at that time with the traditional hotel is completely different approach, subversion of many budget hotels inside very little IT equipment and the status quo.

"At that time, everyone said that 7 days is in the budget hotel with the most it concept and it technology, in fact it is true, in the years to come in the course of 2005, a large number of industries have begun to use it technology to arm themselves." Zheng said that the rules of competition at that time began to be different, and no one ever thought of a hotel customer is purely a member, all online reservations, 7 days at that time, 80% of the room revenue from their own website, greatly improve the profit.

The third stage is the mobile internet age. But Zheng believes that many mobile internet entrepreneurs put the core in the optimization interaction, which is wrong in the direction that the core should be to help consumers quickly get what he wants.

"From a few of the companies I've been through, this is a couple of stages. The period of Ctrip does not need to be fast, as long as the information is full, consumers have plenty of time to analyze themselves. 7 days we used the Internet to encourage consumers to book hotels, and they had plenty of time to analyze them. When it comes to mobile internet, no one has time to do it, and he hopes to get information quickly. I think the apps that are successful in this wave are quick for consumers to get answers. ”

Zheng said, according to his observation, in hotels and book areas, a large number of information companies are still used to push, but consumers have not bought it.

"Like Apple is actually doing these experiments, and why it has to do such a large database, in fact, is to quickly tell you the answer." I think the main background of the data model, to achieve a more comprehensive solution to all the people's problems, if who broke through this, whether it is the hotel industry, or O2O Select Business industry, who will get an outbreak. ”

In addition to analysis of the internet, mobile internet entrepreneurship, Zheng also share the entrepreneurial process of three points of experience.

First, be sure to believe in yourself!

"In fact, to learn and listen to a lot of opinions to change the business model is a completely contradictory proposition." It is always true to be studious, but you must first believe that you are right. Zheng said that many entrepreneurs in the anxiety, "whether it is a fund or friends around, give you a lot of advice, if you will be left a moment to the right, will soon die." So believe in yourself and don't start a business if you don't believe in yourself. ”

Second, entrepreneurs do not play poker like funds, to focus on the end.

Zheng South geese to Texas poker as an example, he has seen many friends of the fund, are very fond of playing Texas poker, found that the investment and entrepreneurs playing poker style is completely different, many do the fund's play, is to see the opportunity will go with. But do business people play is very different, or do not play, to play this poker direct blow. "I think this reflects a mindset that entrepreneurs must not play poker like funds, otherwise it's definitely dead." Because an entrepreneur is a person who focuses on details and focuses on operations, unlike those in the market. ”

。 "It's normal to ride a horse when it's comfortable and it's hard to fall down." If you fall and then go back to ride again, be sure to adjust your mentality. ”

March 20, 21st, Zheng participated in the eighth Annual Innovation China Spring event held in Shanghai Ying Yi Golf Crowne Plaza Hotel, this innovation China Spring competition is divided into the internet, mobile internet, cultural creativity, energy saving and environmental protection four special. Nearly 40 enterprises to participate in the event, after a day and a half of the competition, 21st morning, there are 16 enterprises stand out, attend the summit of the 21st afternoon, the peak showdown invited the founder of Xiaoping, IDG Capital Founding partner Shong and other well-known investors as judges. Will eventually be the winner of the "Star of Innovation" and "Star of growth" awards.